📌 Core Information
🔹 Job Title: Senior Manager, Integrated Marketing
🔹 Company: J.Crew
🔹 Location: New York, NY, USA (Headquarters)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 7-9 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies
- Managing cross-functional teams and campaign rollouts
- Analyzing campaign effectiveness and driving data-informed decisions
- Collaborating with various teams to ensure cohesive brand messaging
- Budget management and cost-saving initiatives
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Develop and execute integrated marketing strategies that deliver 360 campaign amplification, consumer connection, and alignment to overall brand goals
✅ Collaborate with Digital, Retail, Community + Social and Creative teams to ensure campaign rollouts are synchronized across email, paid media, SEO/SEM, social media, and owned digital platforms
✅ Drive recurring cross-functional campaign planning meetings with teams, tracking and communicating GTM rollouts including digital, social media, email, content, e-commerce, loyalty, and retail
✅ Lead the development and management of integrated marketing calendars, timelines, and platform planning across multiple workstreams and stakeholders
✅ Support big-picture thinking that connects dots to enable and implement compelling online-to-offline experiences that elevate the brand’s identity, deliver sustained engagement, brand loyalty, and incremental demand
✅ ... (Continue with all responsibilities from the original description)
ASSUMPTION: This role requires a strong understanding of both digital and traditional marketing, as well as excellent project management and communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field
Experience: 7-9 years of experience in integrated marketing, preferably within a vertical retail or DTC environment
Required Skills:
- Excellent project management and organizational skills
- Exceptional communication and interpersonal skills
- Deep understanding of campaign planning, customer journeys, and omni-channel consumer behavior
- Proficient working knowledge of marketing platforms and project management tools
- Strong analytical skills with the ability to quickly synthesize data into snapshots for executive review, and deep-dives for team ideation
Preferred Skills:
- Experience with PowerBI, Airtable, Google Analytics, Meta, BlueCore, Keynote, Splash, and Microsoft Office Suite
- Familiarity with retail marketing and wholesale marketing
ASSUMPTION: Candidates with experience in retail or DTC environments and a proven track record in managing large-scale integrated marketing campaigns are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $120,800.00 - $151,000.00
Benefits:
- Health & Well-being (medical, dental, prescription, and vision insurance, family planning, fitness discounts, medical travel)
- Associate Discount (discounts across J.Crew, J.Crew Factory, and Madewell brands)
- Summer Fridays (office closes at 1:00 PM every Friday during the Summer months)
- Community Impact (philanthropic efforts and the J.Crew Cares Program)
- Winter Break (additional time off at the end of December for eligible full-time associates at the Home Office)
Working Hours: Full-time, hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. J.Crew Group (JCG) operates in the competitive retail apparel industry, focusing on providing high-quality, stylish clothing for the whole family.
Company Size: 5,001-10,000 employees. As a mid-sized company, JCG offers a mix of opportunities for career growth and a diverse work environment.
Founded: 1983. J.Crew was founded in 1983 and has since grown into a leading global retailer, offering a wide range of products for men, women, and children.
Company Description:
- J.Crew Group (JCG) is a leading global retailer offering a wide range of products for men, women, and children, focusing on classic, high-quality clothing with a modern twist.
- The company is committed to creating a community and culture that builds belonging, with a strong focus on Diversity, Equity, and Inclusion efforts.
- JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
Company Specialties:
- Retail Apparel and Fashion
- E-commerce
- Omnichannel Retail
- Brand Management
Company Website: https://factory.jcrew.com/
ASSUMPTION: J.Crew Group (JCG) is a well-established retailer with a strong brand presence and a commitment to diversity, equity, and inclusion.
📊 Role Analysis
Career Level: Mid-level management. This role is suited for experienced marketing professionals looking to advance their careers in a retail or DTC environment.
Reporting Structure: The Senior Manager, Integrated Marketing reports directly to the Director of Integrated Marketing and works closely with various teams, including Digital, Retail, Community + Social, Creative, E-commerce, Merchandising, Planning, Allocations, and Retail Operations.
Work Arrangement: Hybrid work arrangement, with a mix of remote and on-site work.
Growth Opportunities:
- Potential advancement to Director or Vice President of Integrated Marketing roles
- Expansion into other areas of marketing, such as digital marketing or brand management
- Opportunities to work on high-profile campaigns and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a mix of remote and on-site work.
Office Location(s): New York, NY, USA (Headquarters)
Geographic Context:
- New York City is a major hub for the fashion and retail industries, offering ample networking opportunities and a diverse talent pool.
- The headquarters location provides easy access to public transportation, cultural attractions, and dining options.
- The city's vibrant and dynamic atmosphere may appeal to candidates seeking an urban work environment.
Work Schedule: Full-time, with a mix of remote and on-site work. The specific work arrangement may vary depending on the team's needs and the candidate's preferences.
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between remote work and in-person collaboration, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and situational interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of integrated marketing strategies and campaign execution
- Ability to manage cross-functional teams and coordinate campaign rollouts
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with J.Crew's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of integrated marketing strategies and campaign execution in your application materials
- Showcase your ability to manage cross-functional teams and coordinate campaign rollouts through specific examples and anecdotes
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
ATS Keywords: Integrated Marketing, Campaign Strategy, Cross-Functional Collaboration, Analytics, Budget Management, Retail Marketing, Communication, Interpersonal Skills, Customer Engagement, Data Analysis, Digital Marketing, Social Media, Email Marketing, SEO/SEM, Creative Marketing
ASSUMPTION: J.Crew Group (JCG) uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- PowerBI
- Airtable
- Google Analytics
- Meta
- BlueCore
- Keynote
- Splash
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is preferred, as they are commonly used in marketing roles and can help candidates excel in the role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Inclusivity
- Collaboration
Work Style:
- Fast-paced and dynamic work environment
- Strong emphasis on teamwork and cross-functional collaboration
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic work environments?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong data-driven mindset and a commitment to continuous improvement?
ASSUMPTION: Candidates who align with J.Crew's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing remote and on-site work in a hybrid work arrangement
- Adapting to a fast-paced, dynamic work environment
- Navigating a large, complex organization with multiple teams and stakeholders
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager position in a retail or DTC environment, with a focus on integrated marketing strategies and campaign execution
- However, this role places a stronger emphasis on cross-functional collaboration and managing cross-channel marketing campaigns
- Career progression in this role may lead to advancement opportunities in marketing, brand management, or other related fields
ASSUMPTION: Candidates with experience in similar roles or related fields may find this role particularly appealing, as it offers a unique blend of marketing, project management, and cross-functional collaboration skills.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new product launch, including digital, social media, email, and in-store promotions
- Managing a cross-functional team to coordinate a large-scale event or activation, such as a fashion show or pop-up shop
- Analyzing customer data to identify trends and opportunities, and developing targeted marketing strategies to capitalize on those insights
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, highlighting the importance of strong project management, analytical, and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing calendar and campaign planning process for the brand?
- How does the team collaborate and coordinate cross-functional campaign rollouts?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid work arrangement, and how does the company address them?
ASSUMPTION: These questions can help candidates better understand the role, the team dynamics, and the company culture, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during your interview
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and ask any remaining questions
- If selected for the final round, be prepared to present a comprehensive marketing plan for a hypothetical product launch or brand campaign
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
