🔹 Job Title: Senior Manager, Integrated Marketing
🔹 Company: Underdog Sports
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. It's ideal for a marketing professional with a strong background in integrated marketing, product marketing, or a similar field.
✅ Collaborate closely with Marketing, Strategy, and Product teams to develop comprehensive marketing plans
✅ Conduct in-depth value proposition analysis and refine brand differentiators
✅ Own the content calendar, balancing feature GTM with external beats and internal promotions
✅ Lead the development of messaging and positioning strategies for new products
✅ Continuously test, optimize, and adapt messaging to improve customer engagement and product adoption
✅ Collaborate with creative teams to produce marketing assets that highlight the excitement, value, and innovation behind Underdog
✅ Become an expert in understanding the behavior, preferences, and pain points of the diverse user base
✅ Engage with customers and the gaming community to gather feedback and insights
✅ Lead qualitative and quantitative research efforts to uncover insights into customer motivations, competitor activity, and emerging trends in sports gaming
✅ Monitor and analyze the performance of marketing initiatives, ensuring KPIs are met and identifying opportunities for continuous improvement
✅ Leverage data insights to enhance product messaging, customer experience, and campaign effectiveness
✅ Foster a culture of creativity, collaboration, and strategic thinking to drive measurable impact across the business
ASSUMPTION: This role requires a strong understanding of consumer behavior, brand positioning, digital marketing, and content strategy. The ideal candidate will be able to communicate complex ideas simply and persuasively, and work effectively across teams to drive alignment and results.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of integrated or product marketing experience, with a strong track record in developing and executing integrated marketing campaigns in competitive markets, especially within sports or gaming sectors
Required Skills:
Preferred Skills:
ASSUMPTION: Given the competitive nature of the sports gaming market and the need for continuous innovation, candidates with experience in fast-paced, dynamic environments will likely be the best fit for this role.
Salary Range: $170,000 - $200,000 per year, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.
Benefits:
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is competitive for a senior marketing role in the sports gaming industry, particularly for a remote position. However, the final offer may vary based on the candidate's skills, experience, and negotiation.
Industry: Underdog Sports operates in the competitive and rapidly growing sports gaming industry, focusing on fantasy sports and sports betting. The company is known for its innovative approach to gaming, using custom-built technology to create unique experiences for users.
Company Size: Underdog Sports is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment. This size allows for ample opportunities for growth and impact on the business.
Founded: Underdog Sports was founded in 2020, making it a relatively new player in the sports gaming market. Despite its young age, the company has already achieved significant success and growth.
Company Description:
Company Specialties:
Company Website: https://underdogfantasy.com
ASSUMPTION: Underdog Sports' focus on innovation, custom-built technology, and unique gaming experiences sets it apart from other companies in the sports gaming industry. This focus is likely to continue as the company grows and expands its offerings.
Career Level: This role is a senior management position, requiring a high level of strategic thinking, leadership, and experience in integrated marketing or a related field.
Reporting Structure: The Senior Manager, Integrated Marketing will likely report directly to the Vice President of Marketing or a similar executive role. They may also oversee a team of marketing professionals, depending on the company's organizational structure.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the ability to work from home or a co-working space.
Growth Opportunities:
ASSUMPTION: Given the company's rapid growth and expansion, there are likely to be numerous opportunities for career advancement and growth within Underdog Sports. However, these opportunities may be competitive and require strong performance and initiative from employees.
Office Type: Underdog Sports operates a virtual first culture, with a highly engaged distributed workforce. This means that employees can work from home or a co-working space, with the option to visit the company's headquarters in Brooklyn, NY as needed.
Office Location(s): Brooklyn, NY
Geographic Context:
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Underdog Sports' virtual first culture provides employees with the flexibility to work from home or a co-working space, allowing for a better work-life balance and the ability to live in various locations. However, employees may still be required to visit the office for certain meetings or events.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Integrated Marketing, Product Marketing, Campaign Development, Consumer Behavior, Brand Positioning, Digital Marketing, Content Strategy, Communication Skills, Data-Driven, Project Management, Collaboration, Research, Customer Engagement, Performance Measurement, Creativity, Strategic Thinking
ASSUMPTION: Underdog Sports' interview process is likely to be competitive and thorough, focusing on the candidate's strategic thinking, communication skills, and relevant experience in integrated marketing or a related field.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and marketing strategy. However, the candidate should have experience with marketing automation, CRM, and analytics tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Underdog Sports values innovation, collaboration, and continuous improvement, making it an ideal fit for candidates with a strong work ethic, a passion for learning, and a desire to make an impact in a fast-paced environment.
ASSUMPTION: The potential challenges of this role are likely to be outweighed by the opportunities for growth, learning, and impact that it presents. However, candidates should be prepared to work in a fast-paced, dynamic environment and be comfortable with the challenges that come with it.
ASSUMPTION: While this role is similar to other senior marketing positions in the sports or gaming industry, its focus on the sports gaming industry and the company's innovative approach to gaming experiences sets it apart from other opportunities.
ASSUMPTION: The specific projects required for this role may vary depending on the company's marketing strategy and the current state of the sports gaming industry. However, the candidate should have experience with integrated marketing campaigns, brand positioning, and market research.
ASSUMPTION: The key questions to ask during the interview should focus on the company's marketing strategy, the priorities for this role, and the opportunities for professional development and growth. Additionally, the candidate should be prepared to discuss their experience with integrated marketing campaigns, brand positioning, and market research.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.