📌 Core Information
🔹 Job Title: Senior Manager Integrated Marketing
🔹 Company: Her Campus Media
🔹 Location: Anywhere, Remote, United States
🔹 Job Type: Full-time
🔹 Category: Internet Publishing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Servicing key client accounts and managing mid to large scale, complex integrated marketing campaigns
- Working across digital, influencer, and experiential activations, with expertise in all three verticals
- Providing strategic client servicing and smooth project management
- Mentoring and providing direction to associates/other team members
- Contributing to a culture of collaboration, learning, and improvement within the team
ASSUMPTION: This role requires a well-rounded marketing professional with experience in multiple marketing channels to manage complex campaigns and mentor team members.
📋 Key Responsibilities
✅ Independently manage HCM's mid to large scale campaigns and clients from kickoff through recap and renewal stages, including overseeing support from associates/other team members as needed
✅ Provide outstanding client service to brand and agency partners, owning client communication and relationship building and ensuring clients' campaign objectives are fulfilled
✅ Lead internal project management and collaboration to ensure successful and timely execution and delivery of all campaign elements
✅ Directly or indirectly manage and mentor junior team members as needed
✅ Stay abreast of industry marketing trends and ways to enhance Her Campus Media's offerings to remain innovative in the market
ASSUMPTION: This role involves a high level of client interaction and project management, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of full-time experience in an integrated marketing role at a publisher and/or agency, with a focus on post-sale responsibilities
Required Skills:
- Proven track record of success personally managing mid to large scale integrated marketing campaigns and building client relationships across digital, influencer, and experiential (experience with all 3 strongly preferred)
- Excellent communication, client services, and problem-solving skills
- Very strong organizational and project management skills, with ability to collaborate successfully in a highly matrixed environment
- Passion for Her Campus Media's mission and the unique opportunity to marry our audience, community, and client interests in our work
Preferred Skills:
- Experience with marketing automation tools and CRM platforms
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in all three marketing channels (digital, influencer, and experiential) will be strongly preferred.
💰 Compensation & Benefits
Salary Range: $80,000 - $85,000 per year
Benefits:
- Eligibility for performance bonuses
- Choice among six health insurance plans
- Dental and vision insurance
- 401k retirement savings plan with company matching
- Flexible PTO and work remotely
- Generous company holiday policy, with 22 + paid holidays annually including 2 floating holidays for 2025
- Highly parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
- Summer Fridays
- FSA and HSA offered
- Life insurance
- Optional short-term and long-term disability insurance
- Free One Medical membership offering same-day primary care over video or in person
- Free Health Advocate services to help navigate the healthcare system
- TalkSpace and WellHub Benefits
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Her Campus Media is a leading media portfolio for college students and Gen Z, focusing on amplifying the voices of young women and unlocking opportunities for the next generation.
Company Size: Her Campus Media has 51-200 employees, providing a small but mighty team environment where passionate, entrepreneurial individuals can make a significant impact.
Founded: Her Campus Media was founded in 2009, with a mission to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society.
Company Description:
- Her Campus Media is a mission-driven media powerhouse focused on amplifying the voices of young women and unlocking opportunities for the next generation.
- The company powers full-service, integrated marketing programs for top brands, creating authentic, meaningful connections with their audience.
- Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers.
Company Specialties:
- Marketing
- College marketing
- Journalism
- Advertising
- Influencers
- Experiential
- Branded content
- Gen Z
- Recruitment
- Gen Z marketing
- Brand ambassadors
- College women
- Social media
- And events
Company Website: http://www.hercampusmedia.com
ASSUMPTION: Her Campus Media's mission-driven approach and focus on empowering young women make it an attractive workplace for candidates passionate about these causes.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and expertise in integrated marketing.
Reporting Structure: The Senior Manager Integrated Marketing will report directly to the Vice President of Integrated Marketing and work closely with cross-functional teams, including sales, creative, and operations.
Work Arrangement: This role is remote-friendly, with flexible work arrangements available. The company offers flexible PTO and remote work options.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for mentorship and team leadership.
- With Her Campus Media's focus on growth and innovation, there may be opportunities for career advancement as the company expands.
- The company's commitment to professional development may provide opportunities for skill-building and career growth.
ASSUMPTION: This role offers opportunities for both professional growth and mentorship, as well as the chance to make a significant impact on the company's integrated marketing efforts.
🌍 Location & Work Environment
Office Type: Her Campus Media has a remote-friendly work environment, with employees working from various locations across the United States.
Office Location(s): The company's headquarters is located in Boston, MA, but employees are not required to be based in this location.
Geographic Context:
- The United States offers a wide range of opportunities for remote work and professional networking.
- Her Campus Media's focus on college students and Gen Z allows for a diverse and dynamic work environment.
- The company's commitment to empowering young women creates a unique and impactful work culture.
Work Schedule: The work schedule for this role is full-time, with flexibility for remote work and flexible PTO.
ASSUMPTION: The remote-friendly work environment and flexible PTO policy at Her Campus Media provide employees with a high degree of work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- Interview with the hiring manager or a member of the marketing team
- Final interview with the Vice President of Integrated Marketing
Key Assessment Areas:
- Marketing expertise and experience
- Client management skills
- Project management and organizational skills
- Communication and problem-solving abilities
- Alignment with Her Campus Media's mission and values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for Her Campus Media's mission and how your skills align with the role's requirements
- Prepare examples of successful integrated marketing campaigns you've managed, including results and client feedback
ATS Keywords: Integrated Marketing, Campaign Management, Client Servicing, Project Management, Digital Marketing, Influencer Marketing, Experiential Marketing, Marketing Trends, Client Relationships, Team Leadership, Strategic Planning
ASSUMPTION: Her Campus Media's interview process is designed to assess candidates' marketing expertise, client management skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM platforms (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used by Her Campus Media may vary, but candidates with experience in marketing automation, CRM, and project management tools will be strongly preferred.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Inclusivity
- Collaboration
- Innovation
- Accountability
Work Style:
- Entrepreneurial and ambitious
- Passionate about Her Campus Media's mission
- Collaborative and team-oriented
- Adaptable and resourceful
- Strong organizational and project management skills
Self-Assessment Questions:
- How do you embody Her Campus Media's values in your work?
- Describe a time when you had to manage a complex project with multiple stakeholders. How did you ensure successful execution and delivery?
- How do you stay up-to-date with industry marketing trends, and how have you applied this knowledge in your previous roles?
ASSUMPTION: Her Campus Media's values-driven culture seeks candidates who are passionate about empowering young women and committed to working collaboratively to achieve the company's mission.
⚠️ Potential Challenges
- Managing multiple client accounts and campaigns simultaneously may require strong time management and prioritization skills
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members
- Her Campus Media's focus on empowering young women may require candidates to be comfortable working with and advocating for a diverse range of voices and perspectives
- The fast-paced and ever-evolving nature of the marketing industry may require candidates to be adaptable and open to learning new tools and strategies
ASSUMPTION: While Her Campus Media offers a unique and impactful work environment, candidates should be prepared to navigate the challenges that come with working in a fast-paced, mission-driven organization.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires expertise in multiple marketing channels (digital, influencer, and experiential)
- Her Campus Media's focus on empowering young women sets it apart from other media companies, offering candidates the opportunity to make a significant impact on a diverse and dynamic audience
- As a senior-level role, this position offers opportunities for mentorship and team leadership, as well as the chance to drive strategic decision-making within the integrated marketing team
ASSUMPTION: Candidates should consider the unique aspects of this role and Her Campus Media's mission-driven approach when comparing it to other marketing positions.
📝 Sample Projects
- Managing a large-scale integrated marketing campaign for a major brand, including digital, influencer, and experiential activations
- Developing and executing a strategic plan to enhance Her Campus Media's offerings and remain innovative in the market
- Building and maintaining strong client relationships, resulting in successful campaign renewals and positive client feedback
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Senior Manager Integrated Marketing role at Her Campus Media.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the integrated marketing department?
- How does Her Campus Media support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote-friendly environment, and how does the company support its remote employees?
- How does Her Campus Media measure the success of its integrated marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for growth and advancement within the integrated marketing team and the company as a whole?
ASSUMPTION: These questions are designed to help candidates better understand the work environment, team dynamics, and growth opportunities at Her Campus Media.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and how your skills align with the role's requirements
- Prepare examples of successful integrated marketing campaigns you've managed, including results and client feedback
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
