Senior Manager, Integrated Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Integrated Marketing

🔹 Company: Ancestry

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, Hybrid (1 day/week in office)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leadership of end-to-end integrated marketing campaigns in the UK and Ireland
• Collaboration with the broader marketing team to deliver core market campaigns
• Creative development and media operations management
• KPI monitoring and financial administration with agencies
• Local media management for programming and sponsorships

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance brand building with performance marketing.

📋 Key Responsibilities

✅ Lead end-to-end development of integrated marketing campaigns in the UK and Ireland

✅ Support the broader marketing team in delivering core market campaigns

✅ Oversee creative development for brand and upper-funnel campaigns

✅ Manage day-to-day media operations with our agency partner

✅ Monitor important KPIs such as brand awareness and campaign metrics

✅ Manage local media related to Programming & Sponsorships

✅ Agree on investment levels and manage financial administration with agencies

ASSUMPTION: This role involves cross-functional collaboration, stakeholder management, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 8+ years of marketing experience

Required Skills:

• Proven success in marketing strategy and customer acquisition
• Extensive experience in full-funnel marketing campaigns
• Strong understanding of balancing brand building with performance marketing
• Ability to leverage data to drive business growth and marketing strategies

Preferred Skills:

• Familiarity with international marketing
• Experience in recurring revenue models or genealogy/DNA testing industry

ASSUMPTION: Candidates with a strong marketing background and relevant experience are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Estimated based on industry standards for a Senior Marketing Manager role in London)

Benefits:

• 25 days paid time off plus Christmas off
• Annual bonus
• Company stock
• Health and dental options
• Pension

Working Hours: Full-time, with flexibility to work from home or the office (1 day/week in office)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role in London. Actual salary may vary based on candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Ancestry operates in the consumer genomics and family history software industry, with a focus on empowering journeys of personal discovery to enrich lives.

Company Size: Ancestry has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Ancestry was founded in 1983 and has since grown into a global leader in its industry.

Company Description:

• Ancestry is the global leader in family history and consumer genomics
• Offers a vast collection of records and a growing DNA network
• Committed to location flexible work, allowing employees to choose where they work

Company Specialties:

• Consumer genomics
• Family history
• Artificial Intelligence
• Machine Learning
• Data Science

Company Website: careers.ancestry.com/us/en

ASSUMPTION: Ancestry's focus on innovation and data-driven decision making creates an environment that values curiosity and continuous learning.

📊 Role Analysis

Career Level: This role is a senior management position, offering opportunities for strategic impact and team leadership.

Reporting Structure: The Senior Manager, Integrated Marketing reports directly to the Director of UK Marketing.

Work Arrangement: This is a hybrid role, requiring employees to work from home or the office for 1 day per week.

Growth Opportunities:

• Potential to influence marketing strategy and drive business growth
• Opportunities to collaborate with cross-functional teams and expand skillsets
• Possibility to progress to a director-level role in the future

ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within Ancestry's marketing department.

🌍 Location & Work Environment

Office Type: Ancestry's London office is located in central London, offering a modern and collaborative work environment.

Office Location(s): Strand Bridge House, 138-142 Strand, 4th Floor, London, London WC2R 1HH, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry
• Ancestry's office is conveniently located near public transportation
• The city offers numerous cultural attractions, restaurants, and entertainment options

Work Schedule: Full-time, with flexibility to work from home or the office (1 day/week in office)

ASSUMPTION: Ancestry's flexible work arrangement allows employees to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Phone-screen with the Recruiter
• Three stages of interview

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Leadership and team management

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Ancestry's mission and values
• Prepare examples of successful integrated marketing campaigns you've led

ATS Keywords: Integrated Marketing, Campaign Management, Brand Awareness, Customer Acquisition, Data Analysis, Financial Administration, Creative Development, Media Operations

ASSUMPTION: Ancestry's interview process focuses on assessing candidates' strategic thinking, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Ancestry uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Innovation
• Integrity
• Quality
• Collaboration

Work Style:

• Data-driven
• Collaborative
• Adaptable
• Results-oriented

Self-Assessment Questions:

• How do you balance brand building with performance marketing to optimize campaign effectiveness?
• Can you provide an example of a time when you successfully led a cross-functional team to deliver a marketing campaign?
• How do you stay curious and continue learning in a rapidly evolving marketing landscape?

ASSUMPTION: Ancestry values employees who are curious, innovative, and committed to driving business growth through strategic marketing campaigns.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Balancing brand building with performance marketing objectives
• Adapting to a hybrid work environment and maintaining team cohesion
• Keeping up with the latest marketing trends and technologies

ASSUMPTION: Success in this role requires strong communication, prioritization, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager position but focuses specifically on integrated marketing campaigns
• Ancestry's industry-specific context requires an understanding of consumer genomics and family history software
• Career progression may involve moving into a director-level role or specializing in a specific marketing discipline

ASSUMPTION: This role offers a unique opportunity to lead integrated marketing campaigns in a growing and innovative industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new Ancestry product in the UK and Ireland
• Collaborating with the broader marketing team to create a cohesive brand narrative across multiple markets
• Analyzing campaign performance data to optimize marketing spend and improve ROI

ASSUMPTION: Sample projects in this role involve strategic planning, creative development, and data-driven optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into Ancestry's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does Ancestry support the professional development of its marketing team members?
• What is the typical career path for someone in this role?
• How does Ancestry measure the success of its integrated marketing campaigns?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to Ancestry's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Write a cover letter that demonstrates your understanding of Ancestry's mission and values
• Prepare examples of successful integrated marketing campaigns you've led
• Follow up with the Recruiter one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.