Senior Manager Integrated Marketing, Cheer and Marching

📌 Core Information

🔹 Job Title: Senior Manager Integrated Marketing, Cheer and Marching

🔹 Company: FloSports, Inc.

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Sports Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Driving end-to-end integrated marketing campaigns for Varsity TV, FloCheer, and FloMarching
• Collaborating cross-functionally with design, growth, lifecycle, content, and product marketing teams
• Partnering with key content providers to create and execute joint marketing initiatives
• Ensuring brand consistency across all marketing channels
• Analyzing campaign performance and reporting on results

ASSUMPTION: This role requires a deep understanding of cheerleading and/or marching, as well as proven experience in sports marketing, sponsorship marketing, or partnership marketing.

📋 Key Responsibilities

✅ Lead and execute integrated marketing campaigns, including strategy, planning, execution, and performance analysis

✅ Collaborate with cross-functional teams to ensure proper messaging, timing, and execution of marketing programs and campaigns

✅ Analyze and report on event campaign performance, delivering performance summaries to marketing leadership

✅ Leverage consumer insights and business trends to optimize campaign strategies and messaging

✅ Serve as the primary liaison between content partners and FloSports Marketing, managing joint marketing initiatives, communications, and activations

✅ Ensure brand consistency across all marketing creative assets

ASSUMPTION: This role involves working with multiple teams and stakeholders, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years in digital marketing, brand marketing, or integrated marketing, with a strong focus on B2C campaign management

Required Skills:

• Proven success leading B2C campaign strategy and execution utilizing paid, owned, and earned media channels
• Strong background in partnership marketing, including campaign activation and performance tracking
• Experience leveraging social media trends and consumption behaviors to drive growth campaigns
• Data-driven mindset, with an understanding of campaign performance, customer insights, and key marketing metrics
• Excellent program management and communication skills
• Creative thinker with an eye for brand and design, and able to work effectively with creative teams
• Ability to thrive in a high-autonomy, fast-paced tech environment

Preferred Skills:

• Experience in sports marketing, sponsorship marketing, or partnership marketing, in Cheerleading and/or Marching

ASSUMPTION: Candidates with a proven track record in sports marketing and a passion for cheerleading and/or marching are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior marketing role with 8+ years of experience in the sports industry)

Benefits:

• Recognized as a Top Workplace by the Austin-American Statesman
• Flexibility at work
• All-hands events hosted annually in Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental, and vision plans
• Company-paid short-term disability, long-term disability, and life insurance
• Generous 401(k) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that employees coach
• Stocked snack bar, catered lunch, and breakfast tacos every week

Working Hours: Full-time, with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: FloSports operates in the spectator sports industry, focusing on underserved sports and providing live events, exclusive content, and comprehensive sports data solutions.

Company Size: FloSports has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: FloSports was founded in 2006 and has since grown to become a global independent sports media company.

Company Description:

• FloSports delivers live events, award-winning original content, always-on social experiences, and comprehensive sports data solutions
• The company focuses on more than 25 different sports, including motorsports, wrestling, grappling, hockey, cheer, track & field, and NCAA athletics
• FloSports aims to unite passionate and underserved sports communities by providing essential destinations for their favorite sports

Company Specialties:

• Sports Media
• OTT
• Wrestling
• Elite Fitness
• Mixed Martial Arts
• Gymnastics
• Volleyball
• Softball
• Basketball
• Cheer
• Basketball
• Track & Field
• Cycling
• Grappling
• Marching Arts
• Racing
• Rodeo
• Rugby
• Swimming
• Hockey
• and Football

Company Website: http://www.flosports.tv

ASSUMPTION: FloSports' focus on underserved sports presents unique opportunities for marketing professionals to make a significant impact in growing these communities.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Marketing leadership team and collaborates with cross-functional teams, including design, growth, lifecycle, content, and product marketing.

Work Arrangement: This is a remote, full-time position with flexible hours and the opportunity to work from home.

Growth Opportunities:

• Potential to expand the role's scope as FloSports continues to grow and diversify its content offerings
• Opportunities to work on high-impact projects and campaigns that drive subscriber acquisition and engagement
• Chance to develop leadership skills by managing and mentoring junior marketing team members

ASSUMPTION: This role offers significant growth potential for the right candidate, as FloSports continues to expand its reach and influence in the sports industry.

🌍 Location & Work Environment

Office Type: Remote work arrangement with the option to work from home full-time

Office Location(s): Austin, Texas

Geographic Context:

• Austin, Texas, is known for its vibrant tech industry, diverse culture, and high quality of life
• The city offers numerous outdoor activities, a thriving music and arts scene, and a strong job market
• Austin is also home to several major sports teams and events, providing ample opportunities for networking and professional development

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance their personal and professional lives while still collaborating effectively with the FloSports team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional team members
• Final interview with the Marketing leadership team
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Partnership marketing and collaboration skills
• Data-driven decision-making and analytics
• Brand management and creative direction
• Communication and project management skills

Application Tips:

• Highlight relevant sports marketing experience and any involvement with cheerleading or marching activities
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

ATS Keywords: Integrated Marketing, Campaign Management, Partnership Marketing, Sports Marketing, Cheerleading, Marching, Brand Management, Data-Driven Marketing

ASSUMPTION: FloSports' hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The required tools and technologies for this role may vary depending on FloSports' current tech stack and the candidate's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and underserved communities
• Collaboration and teamwork
• Innovation and continuous learning
• Integrity and accountability
• Customer-centric approach

Work Style:

• Highly autonomous and self-driven
• Fast-paced and dynamic, with a focus on results and impact
• Data-driven and analytical, with a strong emphasis on performance metrics
• Creative and strategic, with a focus on innovative marketing solutions
• Collaborative and team-oriented, with a focus on cross-functional partnerships

Self-Assessment Questions:

• Do you have a deep passion for cheerleading and/or marching, and a strong understanding of the sports industry?
• Are you comfortable working in a fast-paced, high-autonomy environment, with a focus on results and impact?
• Do you thrive in a collaborative, team-oriented work environment, with a focus on cross-functional partnerships?

ASSUMPTION: FloSports' company culture values passion, innovation, collaboration, and a customer-centric approach, making it an ideal fit for candidates who share these priorities.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong project management and prioritization skills
• Balancing the needs of various stakeholders, including content partners, cross-functional teams, and marketing leadership
• Adapting to a fast-paced, dynamic work environment with shifting priorities and deadlines
• Working remotely, which may present unique challenges in terms of communication and collaboration

ASSUMPTION: These challenges can be overcome with strong communication, project management, and time management skills, as well as a willingness to adapt and pivot in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on integrated marketing for cheerleading and marching, with a strong emphasis on partnership marketing and cross-functional collaboration
• Compared to other marketing roles in the sports industry, this position offers a high degree of autonomy and impact, with the opportunity to drive subscriber acquisition and engagement for key content verticals
• Career progression in this role may include opportunities to expand into other sports verticals or take on additional leadership responsibilities within the marketing organization

ASSUMPTION: This role presents a unique opportunity for marketing professionals with a passion for cheerleading and/or marching to make a significant impact in growing these underserved sports communities.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a major cheerleading event, including paid advertising, social media promotion, email marketing, and on-site activations
• Collaborating with a key content partner to create and execute a co-branded marketing campaign that drives participant registration and engagement
• Analyzing campaign performance data to identify trends and optimize marketing strategies for future events

ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives that candidates may be responsible for in this role, from campaign development and execution to partnership marketing and performance analysis.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does FloSports support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does FloSports measure the success of its marketing campaigns, and how will my performance be evaluated?
• What opportunities are there for collaboration and partnership with other departments, such as content, design, or product marketing?

ASSUMPTION: These interview questions are designed to provide insight into the role's structure, priorities, and opportunities for growth and collaboration within the FloSports organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/flosports/487015a4-a909-42bd-814a-b3fbd433c481
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on sports marketing, partnership marketing, and campaign management
• Prepare examples of successful marketing campaigns you've led or contributed to in the past, with an emphasis on data-driven results and impact
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
• Prepare for interviews by researching FloSports' company culture, values, and recent marketing campaigns

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.