📌 Core Information
🔹 Job Title: Senior Manager, Lifecycle Marketing
🔹 Company: Ethos Life
🔹 Location: Remote US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive B2B lifecycle marketing strategy
- Leading and executing multi-channel lifecycle marketing programs
- Managing and mentoring a high-performing lifecycle marketing team
- Collaborating with cross-functional teams to define client journeys
- Overseeing end-to-end campaign management process
ASSUMPTION: This role requires a strategic thinker with deep operational expertise, a passion for experimentation and optimization, and a proven track record in lifecycle marketing.
📋 Key Responsibilities
✅ Develop and implement a comprehensive B2B lifecycle marketing strategy to drive client acquisition, engagement, retention, and expansion across various product lines.
✅ Lead and execute multi-channel lifecycle marketing programs, focusing on driving conversions, nurturing relationships, and improving client lifetime value.
✅ Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement.
✅ Collaborate closely with Product, Engineering, Creative, Sales, and Customer Success teams to define client journeys and integrate lifecycle marketing into a cohesive customer experience.
✅ Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization.
✅ Establish and monitor key performance indicators (KPIs) to evaluate lifecycle marketing effectiveness, providing regular performance reports and actionable insights to stakeholders.
✅ Continuously analyze client data, campaign results, and market trends to identify opportunities for growth, innovation, and enhanced engagement strategies.
✅ Ensure compliance with all relevant regulations and guidelines specific to B2B marketing communications within the insurance and financial services industries.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, presentation, and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of progressive experience in lifecycle marketing, with a proven track record of driving business growth. 3+ years of experience in a leadership role, managing and developing lifecycle marketing teams.
Required Skills:
- Strong analytical skills with the ability to interpret complex data, extract actionable insights, and make data-driven decisions
- Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
- Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
- Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
- Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences
- Experience in the insurance or financial services industry is a plus
- Familiarity with compliance and regulatory considerations
Preferred Skills:
- Experience with CRM platforms (e.g., Salesforce, HubSpot, etc.)
- Familiarity with marketing automation tools (e.g., Marketo, Pardot, etc.)
- Knowledge of SQL or other data querying languages
ASSUMPTION: Candidates with experience in B2B marketing, data analysis, and campaign management are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $114,000 - $203,000 USD per year. This range reflects the minimum and maximum target for new hire salaries for the position across all US locations. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible spending accounts (FSA)
- Employee assistance program (EAP)
- Life and disability insurance
- Paid time off (vacation, sick, and holidays)
- Parental leave
- Professional development opportunities
Working Hours: Full-time position with a standard workweek of 40 hours. Flexible hours and remote work arrangement available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Ethos Life operates in the insurance industry, focusing on providing accessible and affordable life insurance coverage through a blend of technology and industry expertise.
Company Size: Ethos Life has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ethos Life was founded in 2016, with a mission to make getting life insurance instant and easy.
Company Description:
- Ethos uses technology and data science to streamline the life insurance process, making it more accessible and convenient for customers
- The company offers a range of life insurance products, including term life insurance
- Ethos has raised over $400 million in capital from prominent investors such as Sequoia, Accel, Google Ventures, Goldman Sachs, and SoftBank
Company Specialties:
- Life Insurance
- Term Life Insurance
- Technology and Data Science
Company Website: http://www.ethos.com
ASSUMPTION: Ethos Life is a well-funded, rapidly growing company with a strong focus on innovation and technology in the insurance industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise, strategic thinking, and leadership skills.
Reporting Structure: The Senior Manager, Lifecycle Marketing will report directly to the VP of Marketing and will oversee a team of lifecycle marketers.
Work Arrangement: This role is remote-friendly, with flexible hours and the option to work from home or in the office.
Growth Opportunities:
- Potential to grow into a VP or Director role as the team and company expand
- Opportunities to work on high-impact projects and drive business growth
- Chance to learn and develop skills in a fast-paced, innovative environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Ethos Life has a hybrid work environment, with offices in Austin, Texas, and remote work options available.
Office Location(s): Austin, Texas
Geographic Context:
- Ethos Life is headquartered in Austin, Texas, a vibrant and growing tech hub with a strong startup scene
- The company's remote-friendly policy allows employees to work from anywhere in the United States
- Austin offers a competitive cost of living, with a variety of housing options and a thriving cultural scene
Work Schedule: Full-time position with a standard workweek of 40 hours. Flexible hours and remote work arrangement available.
ASSUMPTION: The remote-friendly work environment at Ethos Life allows for a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interview with the hiring manager
- Case study or project presentation to the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Leadership and team management capabilities
- Understanding of lifecycle marketing principles and best practices
Application Tips:
- Highlight your experience with lifecycle marketing, data analysis, and campaign management in your resume
- Tailor your cover letter to demonstrate your understanding of Ethos Life's mission and values
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research Ethos Life's products, services, and competition to show your enthusiasm and preparation for the role
ATS Keywords: Lifecycle Marketing, B2B Marketing, Data Analysis, Email Marketing, A/B Testing, Team Management, Customer Engagement, Client Acquisition, Retention Strategies, Campaign Management, Strategic Planning, Collaboration, Innovation, Compliance, Presentation Skills, Interpersonal Skills
ASSUMPTION: Ethos Life uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
- CRM platforms (e.g., Salesforce, HubSpot, etc.)
- Marketing automation tools (e.g., Marketo, Pardot, etc.)
- Data querying languages (e.g., SQL)
- Project management tools (e.g., Asana, Trello, etc.)
- Collaboration tools (e.g., Slack, Microsoft Teams, etc.)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Ethos Life provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Ethos Life prioritizes the needs and preferences of its customers in all aspects of its business
- Innovative: The company encourages creativity, experimentation, and continuous learning
- Collaborative: Ethos Life fosters a culture of teamwork, open communication, and mutual respect
Work Style:
- Data-driven: Ethos Life makes decisions based on data and analytics, using insights to inform strategy and execution
- Agile: The company embraces change and adapts quickly to new information and feedback
- Customer-focused: Ethos Life prioritizes the needs and preferences of its customers in all aspects of its business
Self-Assessment Questions:
- Do you have a proven track record of driving business growth through lifecycle marketing strategies?
- Are you comfortable working in a fast-paced, innovative environment with a high degree of change and uncertainty?
- Do you thrive in a collaborative, team-based work environment, and are you able to influence and persuade others to support your ideas?
ASSUMPTION: Ethos Life values candidates who are passionate about its mission, aligned with its values, and committed to its customer-centric approach.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Balancing strategic planning and execution in a fast-paced, dynamic environment
- Navigating the complexities of the insurance and financial services industries
- Adapting to changes in the market and regulatory landscape
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B lifecycle marketing within the insurance industry, but similar roles may include Senior Manager, Customer Lifecycle Marketing or Senior Manager, Marketing Automation
- Ethos Life's focus on technology and data science sets it apart from traditional insurance companies, offering opportunities for innovation and growth
- Career progression in this role may lead to VP or Director-level positions as the team and company expand
ASSUMPTION: This role offers a unique opportunity to drive business growth and innovation in a rapidly growing, technology-focused insurance company.
📝 Sample Projects
- Developing and executing a multi-channel lifecycle marketing campaign to drive client acquisition and engagement
- Analyzing client data and campaign results to identify opportunities for optimization and enhanced engagement strategies
- Collaborating with cross-functional teams to define client journeys and integrate lifecycle marketing into a cohesive customer experience
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Manager, Lifecycle Marketing role at Ethos Life.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the lifecycle marketing team?
- How does Ethos Life support the professional development and growth of its employees?
- What are the biggest challenges facing the lifecycle marketing team, and how can this role help address them?
- How does Ethos Life measure the success of its lifecycle marketing programs, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does it support remote employees?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, and help you make an informed decision about your fit with Ethos Life.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with lifecycle marketing, data analysis, and campaign management
- Write a cover letter that demonstrates your understanding of Ethos Life's mission and values
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
