Senior Manager, Lifecycle Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Lifecycle Marketing

🔹 Company: Metropolis

🔹 Location: New York, New York, United States

🔹 Job Type: Hybrid (On-site/Hybrid)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Building and leading a comprehensive, national lifecycle CRM program from scratch
• Developing and implementing strategies to drive consumer loyalty, engagement, and revenue
• Collaborating with cross-functional teams to execute effective marketing campaigns
• Analyzing program performance and leveraging data insights for optimization
• Managing and mentoring a high-performing team of marketing professionals

ASSUMPTION: This role requires a strategic and results-oriented individual with a strong background in lifecycle marketing and CRM platforms. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience managing national initiatives.

📋 Key Responsibilities

✅ Design and implement a comprehensive, national lifecycle program strategy aligned with company goals

✅ Build the foundational infrastructure, including CRM tools, databases, and segmentation strategies, with a focus on national scalability

✅ Brief creative and implement campaigns that drive specific objectives, always keeping the brand top of mind when crafting and approving messaging

✅ Plan and execute national promotional programs that drive revenue and engagement, while effectively managing budgets and resources

✅ Analyze program performance and leverage data insights to identify trends, regional variations, and opportunities for optimization across all markets

✅ Collaborate with cross-functional teams including creative, legal, sales, product, and partnerships to ensure seamless program execution and driving action

✅ Track and analyze KPIs to measure program effectiveness across regions and nationally, and generate reporting and dashboards to communicate insights and trends to senior leadership

✅ Utilize A/B testing and AI tools to optimize marketing campaigns nationally and regionally

✅ Build and lead a high-performing team of CRM managers, marketing professionals, and/or agency resources while fostering a collaborative, data-driven culture across the MarCom team

ASSUMPTION: The role requires a strong understanding of CRM platforms and marketing automation tools, as well as experience in national implementations. Excellent communication and interpersonal skills are essential for collaborating with diverse teams across the country.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in building and managing lifecycle programs as part of a growth-oriented team

Required Skills:

• Strong understanding of CRM platforms and marketing automation tools
• Expertise in data analysis and reporting, with the ability to interpret data
• Strong project management and organizational skills, with the ability to manage complex national initiatives
• Excellent communication and interpersonal skills, with the ability to collaborate with diverse teams across the country
• Ability to thrive in a fast-paced and dynamic environment, with a focus on national strategy
• Experience with customer segmentation and list building
• Experience in national email marketing campaigns
• Experience with SQL and data visualization tools

Preferred Skills:

• Experience with AI tools for marketing campaign optimization
• Familiarity with the parking or mobility industry

ASSUMPTION: Candidates should have a proven track record in lifecycle marketing and CRM management. Experience in national implementations and data analysis is crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $150,000.00 to $180,000.00 annually (based on experience and qualifications)

Benefits:

• Healthcare Benefits
• 401(k) Plan
• Short-Term Disability Coverage
• Long-Term Disability Coverage
• Basic Life Insurance
• Stock Option Plan
• Bonus Plans

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (on-site and remote)

ASSUMPTION: The provided salary range is an estimate based on industry standards for a senior marketing role with 5-10 years of experience. The actual base salary offered may vary depending on the candidate's qualifications and the location of residence and/or place of employment.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, AI and computer vision technology for real-world transactions)

Company Size: 10,001+ employees (Large enterprise)

Founded: 2017

Company Description:

• Metropolis is an AI company that uses computer vision technology to enable frictionless, checkout-free experiences in the real world
• Currently reimagining parking to enable millions of consumers to "drive in and drive out"
• Envisions a future where people transact in the real world with speed, ease, and convenience that is unparalleled, even online

Company Specialties:

• Artificial Intelligence
• Computer Vision
• Real-World Transactions
• Parking Technology

Company Website: https://www.metropolis.io

ASSUMPTION: Working at Metropolis offers applicants the opportunity to join a world-class team building an ecosystem of technologies at the intersection of parking, mobility, and real estate. The company values an inclusive culture where everyone has a voice and the best idea wins.

📊 Role Analysis

Career Level: Senior Manager (Mid to late-career level)

Reporting Structure: This role reports directly to the Head of Marketing and may have supervisory responsibilities for CRM managers, marketing professionals, and/or agency resources

Work Arrangement: Hybrid (On-site and remote work arrangement, with an emphasis on on-site collaboration)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department or the broader organization
• Opportunity to build and mentor a high-performing team of marketing professionals
• Chance to gain experience in national marketing campaigns and CRM management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to build and lead a high-performing team and gain experience in national marketing campaigns and CRM management.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and remote work arrangement)

Office Location(s): New York, New York, United States (with additional offices in Santa Monica, CA, and Nashville, TN)

Geographic Context:

• New York, NY: A major metropolitan area with a diverse population and a thriving business environment
• Access to public transportation and numerous amenities
• Dynamic and fast-paced work environment, with a focus on national strategy and execution

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (on-site and remote)

ASSUMPTION: Working in New York, NY, offers applicants the opportunity to live and work in a major metropolitan area with a diverse population and a thriving business environment. The hybrid work arrangement allows for flexibility while encouraging on-site collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• CRM platform experience and data analysis skills
• Project management and organizational skills
• Communication and interpersonal skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your lifecycle marketing and CRM management experience
• Include specific examples of national marketing campaigns and CRM implementations you have led or contributed to
• Demonstrate your ability to thrive in a fast-paced, dynamic environment and manage complex national initiatives
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: Lifecycle Marketing, CRM Programs, Data Analysis, Project Management, Email Marketing, Customer Segmentation, Marketing Automation, Team Leadership, Collaboration, A/B Testing, SQL, Data Visualization, National Marketing Campaigns, CRM Management

ASSUMPTION: The application process for this role is likely to involve multiple interviews with the hiring manager, team members, and senior leaders. Applicants should be prepared to discuss their marketing strategy and campaign development skills, as well as their experience with CRM platforms and data analysis.

🛠️ Tools & Technologies

• CRM Platforms (e.g., Salesforce, HubSpot, Marketo)
• Marketing Automation Tools (e.g., Pardot, Eloqua, Adobe Campaign)
• Email Marketing Platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Data Visualization Tools (e.g., Tableau, Power BI, Looker)
• SQL Databases
• AI Tools for Marketing Campaign Optimization (e.g., Albert, Acquisio, Phrasee)

ASSUMPTION: The ideal candidate will have experience with CRM platforms and marketing automation tools, as well as proficiency in data visualization tools and SQL databases. Familiarity with AI tools for marketing campaign optimization is a plus.

👔 Cultural Fit Considerations

Company Values:

• Inclusive: We foster an environment where everyone has a voice and the best idea wins
• Data-Driven: We make decisions based on data and continuous learning
• Collaborative: We work together to achieve our goals and support each other's success

Work Style:

• Fast-Paced: We operate in a dynamic and fast-changing environment
• Data-Focused: We prioritize data-driven decision-making and continuous learning
• Collaborative: We work together to achieve our goals and support each other's success

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing complex national initiatives?
• Are you proficient in CRM platforms and marketing automation tools, and do you have experience in national implementations?
• Do you have strong communication and interpersonal skills, and are you comfortable collaborating with diverse teams across the country?
• Are you committed to fostering an inclusive culture where everyone has a voice and the best idea wins?

ASSUMPTION: Applicants should assess their fit with Metropolis' company values and work style before applying. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience with CRM platforms and marketing automation tools.

⚠️ Potential Challenges

• Managing a national lifecycle marketing program from scratch may require significant time and resources
• Collaborating with diverse teams across the country may present communication and coordination challenges
• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Balancing on-site and remote work may present challenges to maintaining a consistent work-life balance

ASSUMPTION: Applicants should be prepared to manage a national lifecycle marketing program from scratch and collaborate with diverse teams across the country. Working in a fast-paced, dynamic environment may require adaptability and flexibility, and balancing on-site and remote work may present challenges to maintaining a consistent work-life balance.

📈 Similar Roles Comparison

• This role differs from other lifecycle marketing positions in its focus on national strategy and execution, as well as the requirement to build the foundational infrastructure from scratch
• Compared to other marketing roles, this position places a strong emphasis on data analysis, project management, and CRM platform experience
• Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to build and lead a high-performing team and gain experience in national marketing campaigns and CRM management

ASSUMPTION: This role differs from other lifecycle marketing positions in its focus on national strategy and execution, as well as the requirement to build the foundational infrastructure from scratch. Compared to other marketing roles, this position places a strong emphasis on data analysis, project management, and CRM platform experience.

📝 Sample Projects

• Developing and implementing a comprehensive, national lifecycle program strategy for a 12M+ Member base
• Building the foundational infrastructure, including CRM tools, databases, and segmentation strategies, with a focus on national scalability
• Executing national promotional programs that drive revenue and engagement, while effectively managing budgets and resources

ASSUMPTION: The ideal candidate will have experience developing and implementing national lifecycle program strategies, building foundational infrastructure, and executing national promotional programs that drive revenue and engagement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as creative, legal, sales, product, and partnerships?
• What are the most significant challenges facing the lifecycle marketing program, and how can this role address them?
• How does Metropolis support the growth and development of its employees?
• What is the company's long-term vision for the lifecycle marketing program, and how does this role contribute to that vision?

ASSUMPTION: Applicants should ask thoughtful questions about the role, team, and company to demonstrate their interest and engagement during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your lifecycle marketing and CRM management experience
• Prepare for interview questions about your marketing strategy and campaign development skills, as well as your experience with CRM platforms and data analysis
• Research Metropolis' company values and work style to ensure a good fit
• Follow up with the hiring manager or HR department one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.