📌 Core Information
🔹 Job Title: Senior Manager, Lifecycle Marketing
🔹 Company: The Farmer’s Dog
🔹 Location: New York, New York, United States
🔹 Job Type: Hybrid (2-3 days in office)
🔹 Category: Manufacturing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving lifecycle strategy to improve retention and revenue generation
- Partnering with various departments to understand customer insights
- Improving the customer decision-making journey through data-driven decisions
- Managing the campaign deployment process
- Collaborating with the Customer Experience department to enhance customer and agent experience
ASSUMPTION: This role requires a high level of ownership and strategic thinking to drive meaningful impact across the customer lifecycle.
📋 Key Responsibilities
✅ Drive The Farmer’s Dog’s lifecycle strategy by implementing high-impact initiatives focused on retention and revenue generation
✅ Partner with various departments to understand customer insights and improve the customer decision-making journey
✅ Own strategy for winback and churned customers from top to bottom, working directly with the Treats group on new product launches and add-on strategy
✅ Run the campaign deployment process to ensure impactful campaigns launch smoothly
✅ Collaborate with the Customer Experience department to bring lifecycle automation to improve customer and agent experience, as well as identify growth opportunities within conversations and responses
ASSUMPTION: This role requires a strong understanding of customer behavior, data analysis, and cross-functional collaboration to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 8 years of experience in CRM/Customer Lifecycle with a demonstrated history of taking ownership beyond just communication channels
Required Skills:
- Proven track record of driving key output metrics like reorder rates and lifetime value
- Strong analytical skills and experience working with data to drive business results
- Excellent communication (written and verbal) skills with a high attention to detail
- Expertise in email and SMS automation, with experience in CDPs like Simon Data, Iterable, or Optimove
- Solid understanding of HTML and Java-based template languages
- Ability to thrive in a fast-paced and ambiguous environment, with strong thought leadership and business partnering skills
Preferred Skills:
- Deep winback experience
- Experience with Looker and/or data transformation
- Familiarity with SQL
ASSUMPTION: Candidates with a strong background in customer lifecycle management, data analysis, and cross-functional collaboration will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 USD Annual (NYC market data)
Benefits:
- Dog-friendly office in Greenwich Village
- Market-competitive compensation and equity packages
- Comprehensive Healthcare, Dental, and Vision
- Company supported mental health benefits
- 12 week paid parental leave
- Competitive 401k plan with company match
- Flexible PTO
- Discounted fresh food for your pup
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on NYC market data and may vary for candidates outside of the NYC area.
📌 Applicant Insights
🔍 Company Context
Industry: The Farmer’s Dog operates in the manufacturing industry, specifically focusing on pet food production and delivery.
Company Size: The Farmer’s Dog has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The Farmer’s Dog was founded in 2014, with a mission to radically improve the global pet food industry by providing fresh, healthy food directly to customers’ doors.
Company Description:
- The Farmer’s Dog was created by two dog lovers to improve the pet food industry, starting with a subscription service for fresh, home-cooked meals
- The company aims to simplify every part of pet care, bettering the lives of dogs and their humans
- The Farmer’s Dog has served hundreds of millions of meals nationwide and raised over $150M in funding
Company Specialties:
- Pet food subscription service
- Fresh, home-cooked meals for dogs
- Pet care simplification
Company Website: https://www.thefarmersdog.com/careers
ASSUMPTION: The Farmer’s Dog is a mission-driven company focused on improving the lives of pets and their people through innovative pet care solutions.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Senior Manager, Lifecycle Marketing will report directly to the Director of Retention & Customer Lifecycle.
Work Arrangement: This role is hybrid, requiring 2-3 days in the office per week to foster a collaborative and invested environment.
Growth Opportunities:
- Potential to grow into a leadership role within the Customer Experience or Growth teams
- Opportunities to expand the role’s scope as the company continues to grow and innovate
ASSUMPTION: This role offers significant growth potential for the right candidate, as The Farmer’s Dog continues to expand its offerings and market presence.
🌍 Location & Work Environment
Office Type: The Farmer’s Dog’s office is dog-friendly, located in Greenwich Village, New York City.
Office Location(s): 214 Sullivan St, New York, New York 10012, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous amenities and attractions
- The office is conveniently located in Greenwich Village, close to public transportation and various dining and entertainment options
Work Schedule: Full-time (40 hours per week), with flexible PTO and a hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility, catering to different work preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and technical interviews with the hiring manager and team members
- Final round with senior leadership
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Customer-centric mindset and empathy
Application Tips:
- Highlight relevant experience and achievements in customer lifecycle management and data analysis
- Demonstrate a strong understanding of The Farmer’s Dog’s mission and values
- Prepare examples of successful customer retention strategies and data-driven decision-making
- Showcase your ability to thrive in a fast-paced, collaborative environment
ATS Keywords: Customer Lifecycle, CRM, Data Analysis, Retention Strategies, Email Automation, SMS Automation, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate’s problem-solving skills, data analysis, and cultural fit within the team and company.
🛠️ Tools & Technologies
- CDPs: Simon Data, Iterable, Optimove
- Email and SMS automation tools
- Data analysis and visualization tools (Looker, SQL)
- HTML and Java-based template languages
ASSUMPTION: The required tools and technologies may evolve as the company continues to grow and innovate.
👔 Cultural Fit Considerations
Company Values:
- Holistic thinking: We know that nothing exists in a silo
- Disciplined prioritization: We need to bring perspective, clarity, and guidance to the team
- Data-driven decision-making: We use first principles and are skeptical. We establish context
- Proactive collaboration: We build vast common knowledge and encourage synchronous, streamlined work from our colleagues and diversity in problem-solving
- Execute for impact: We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable, and relentless
Work Style:
- Collaborative and inclusive, with a focus on cross-functional teamwork
- Data-driven and analytical, with a strong emphasis on continuous learning and improvement
- Fast-paced and adaptable, with a willingness to pivot and iterate based on new information
Self-Assessment Questions:
- How do you approach working with diverse teams to achieve common goals?
- Can you provide an example of a time when you used data to drive a significant business impact?
- How do you balance short-term priorities with long-term strategic thinking?
ASSUMPTION: Candidates who align with The Farmer’s Dog’s values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a high volume of customer data and communications
- Balancing short-term campaign optimization with long-term strategic planning
- Collaborating effectively with cross-functional teams in a fast-paced environment
- Adapting to changes in customer behavior and market trends
ASSUMPTION: These challenges can be overcome through strong project management, data-driven decision-making, and effective cross-functional collaboration.
📈 Similar Roles Comparison
- Compared to traditional CRM roles, this position requires a deeper understanding of the customer decision-making journey and a more holistic approach to customer experience
- Industry-specific context: The pet food industry is highly competitive, with a strong focus on customer retention and lifetime value
- Career path comparison: This role offers significant growth potential, with opportunities to expand the role’s scope and advance to leadership positions within the company
ASSUMPTION: This role is unique in its focus on customer lifecycle strategy and cross-functional collaboration, setting it apart from traditional CRM roles.
📝 Sample Projects
- Developing and implementing a comprehensive winback strategy to re-engage churned customers
- Analyzing customer data to identify key touchpoints for personalized communication and improved retention
- Collaborating with the Customer Experience department to optimize customer conversations and responses for improved retention and growth
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborations required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Experience and Growth departments?
- How does The Farmer’s Dog approach customer segmentation and personalization in its lifecycle strategy?
- What are the key priorities for this role in the first 90 days?
- How does The Farmer’s Dog measure and track customer retention and lifetime value?
- What opportunities exist for growth and professional development within this role and the company?
ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and growth opportunities within The Farmer’s Dog.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and achievements in customer lifecycle management and data analysis
- Prepare examples of successful customer retention strategies and data-driven decision-making
- Research The Farmer’s Dog’s mission, values, and company culture to demonstrate your fit and enthusiasm
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
