📌 Core Information
🔹 Job Title: Senior Manager, Marketing
🔹 Company: Storable
🔹 Location: United States (Remote, Pacific Time Zone)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Remote (Pacific Time Zone)
🚀 Job Overview
Key aspects of this role include:
- Leading growth and retention strategies for two business units (Marine and RV & Camping)
- Managing a team of marketers and driving programs that fuel new business acquisition and customer loyalty
- Collaborating with various departments to ensure unified go-to-market execution
- Optimizing marketing campaigns for pipeline efficiency and CAC
- Defining and reporting on marketing KPIs, pipeline impact, and ROI
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B SaaS marketing to drive growth and retention across two business units.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to drive new customer acquisition and retention
✅ Lead and mentor a team of 2-3 marketers focused on demand generation and customer-centric marketing
✅ Collaborate with Sales, Product Marketing, and Customer Success to ensure unified go-to-market execution
✅ Scale high-performing channels across inbound, outbound, paid media, and ABM
✅ Lead upsell and cross-sell marketing initiatives to maximize customer lifetime value
✅ Build strong relationships with business unit leaders, GMs, Sales and Customer Success leaders to ensure marketing efforts support revenue and retention
✅ Translate growth goals into campaign strategies that span multiple touchpoints and channels
✅ Help the team leverage marketing automation tools like HubSpot and CRM tools like Salesforce to support campaign delivery
✅ Define and report on marketing KPIs, pipeline impact, and ROI
ASSUMPTION: This role requires a hands-on approach to campaign execution and optimization, as well as strong analytical skills to measure and report on marketing performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years in B2B SaaS marketing, with a focus on growth and retention
Required Skills:
- Proven experience leading and scaling marketing teams
- Expertise in marketing automation (HubSpot required; Pardot a plus) and CRM (Salesforce required)
- Strong knowledge of digital demand generation, ABM, paid media, and lifecycle marketing
- Highly analytical with experience optimizing campaigns through performance data and attribution modeling
- Exceptional collaboration and stakeholder management skills
- Ability to thrive in a fast-paced, results-driven environment
Preferred Skills:
- Experience working with multiple verticals or product lines
- Fluency in Spanish
ASSUMPTION: Candidates should have a proven track record of driving growth and retention in a B2B SaaS environment, with a strong focus on data-driven decision making and team leadership.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 USD per year
Benefits:
- Generous health coverage for you and your family
- 401(k) match after 60 days, 100% vested after 1 year
- Employer contribution to your HSA, plus an HRA to help offset your deductible
- Flexible vacation time
- Company rewards and recognition program
- Volunteer Time Off and Rest, Relax, Recharge time
- Mental well-being resources
- Fully paid parental leave
- Pawternity Leave and Pet Bereavement
- Caregiver Leave
- Home data stipend and home office sign-on bonus
- Fertility care support options
- Access to financial experts
- Direct Student Loan Payment Program
Working Hours: Full-time, remote (Pacific Time Zone)
ASSUMPTION: The salary range provided is based on market data for B2B SaaS marketing managers with 7-10 years of experience. The benefits listed are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Specialty Real Estate)
Company Size: Medium (501-1,000 employees)
Founded: 2019
Company Description:
- Storable redefines property management for specialty real estate, offering tailored solutions for self-storage, marine, and RV & camping industries
- The company seamlessly integrates management software with marketplace listings, websites, CRM, insurance, payments, and more
- Storable is dedicated to empowering owners and operators to win more every day
Company Specialties:
- Self-storage management software
- Marine industry management software
- RV & camping industry management software
Company Website: www.storable.com
ASSUMPTION: Storable's focus on specialty real estate management software sets it apart in the software development industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the VP of Marketing
Work Arrangement: Remote (Pacific Time Zone)
Growth Opportunities:
- Potential to expand the marketing team and take on additional responsibilities
- Opportunities to work on high-impact projects and drive strategic initiatives
- possibility to transition into a VP or Director role as the company grows
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and expand their leadership skills.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): United States (Pacific Time Zone)
Geographic Context:
- The United States, with a focus on the Pacific Time Zone
- Remote work allows for flexibility and a better work-life balance
- Storable's remote-first culture fosters collaboration and inclusivity
Work Schedule: Full-time, with flexible hours and a focus on outcomes over hours worked
ASSUMPTION: Storable's remote-first culture and flexible work schedule enable employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Analytical and problem-solving abilities
- Collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving abilities
- Showcase your understanding of Storable's business and the specific challenges faced by the Marine and RV & Camping industries
- Demonstrate your ability to work effectively in a remote, distributed team environment
ATS Keywords: B2B SaaS Marketing, Growth Strategy, Retention Strategy, Demand Generation, Team Leadership, Marketing Automation, CRM, Digital Demand Generation, ABM, Paid Media, Lifecycle Marketing, Analytical Skills, Stakeholder Management
ASSUMPTION: Storable's hiring process is designed to assess candidates' strategic thinking, leadership, and technical skills, as well as their cultural fit with the company's remote-first, collaborative culture.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation)
- Salesforce (CRM)
- Pardot (Marketing Automation, optional)
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter, etc.)
- Paid media platforms (Google Ads, LinkedIn Ads, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to Storable's marketing efforts and campaign execution.
👔 Cultural Fit Considerations
Company Values:
- Win More: Storable's commitment to delivering exceptional value to customers and fostering employee growth
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Innovation: Encouraging creativity, continuous learning, and improvement
- Collaboration: Fostering a culture of teamwork, open communication, and mutual respect
Work Style:
- Remote-first, with a focus on outcomes over hours worked
- Data-driven decision making and continuous optimization
- Agile and adaptable, with a strong focus on execution and results
- Curious and open to feedback, with a growth mindset
Self-Assessment Questions:
- How do you align with Storable's "Win More" culture, and how have you demonstrated this in your previous roles?
- How do you approach remote work, and what strategies do you use to maintain productivity and engagement in a remote-first environment?
- Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?
ASSUMPTION: Storable's culture values curiosity, continuous learning, and a growth mindset, making it essential for candidates to demonstrate these qualities during the interview process.
⚠️ Potential Challenges
- Managing a remote team spread across multiple time zones
- Balancing the needs and priorities of two business units (Marine and RV & Camping)
- Adapting to the unique challenges and opportunities presented by the specialty real estate industries
- Navigating a fast-paced, dynamic work environment with a strong focus on results and execution
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, as well as a deep understanding of the unique aspects of Storable's business and the industries it serves.
📈 Similar Roles Comparison
- Unlike traditional B2B SaaS marketing roles, this position focuses on two distinct business units with unique market dynamics and customer bases
- Storable's remote-first culture and fully distributed workforce offer a unique work environment and collaboration experience
- This role provides significant growth potential and the opportunity to make a substantial impact on the company's marketing efforts
ASSUMPTION: While this role shares similarities with other B2B SaaS marketing positions, its focus on two business units and remote-first culture make it a unique opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the Marine industry
- Optimizing a customer retention campaign for the RV & Camping business unit, resulting in a 20% increase in customer lifetime value
- Collaborating with the product marketing team to create targeted content for key enterprise accounts in the Marine and RV & Camping industries
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative approach required to succeed in this role, as well as the opportunity to drive meaningful impact on Storable's marketing efforts.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other departments to ensure unified go-to-market execution?
- Can you describe the team structure and dynamics within the marketing department?
- How does Storable support the professional growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Storable measure and optimize marketing campaign performance, and what tools do you use for this purpose?
ASSUMPTION: These questions help candidates better understand the role's day-to-day responsibilities, team dynamics, and the company's approach to marketing and campaign optimization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on leadership, strategic thinking, and data-driven decision making
- Prepare for behavioral interview questions that assess your leadership, problem-solving, and collaboration abilities
- Research Storable's business and the unique challenges faced by the Marine and RV & Camping industries
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
