📌 Core Information
🔹 Job Title: Senior Manager, Marketing
🔹 Company: Western Union
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing initiatives to enhance financial service accessibility
- Collaborating with diverse global teams to innovate and meet customer demands
- Developing and implementing marketing strategies that drive business growth
- Managing and mentoring a team of marketing professionals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in the financial services industry.
📋 Key Responsibilities
✅ Lead marketing initiatives to enhance financial service accessibility
✅ Collaborate with global teams to innovate and meet customer demands
✅ Develop and implement marketing strategies that drive business growth
✅ Manage and mentor a team of marketing professionals
✅ Monitor and analyze marketing campaign performance using data-driven insights
✅ Stay up-to-date with industry trends and competitors to inform marketing strategies
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a global, matrixed organization.
🎯 Required Qualifications
Education: University degree
Experience: 7+ years of related experience, with an MBA preferred
Required Skills:
- Proven leadership and strategic marketing skills
- Experience in the financial services industry
- Strong analytical skills and data-driven mindset
- Excellent communication and team management skills
- Fluency in English
Preferred Skills:
- Experience with marketing automation tools
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in marketing for financial services or related industries will be at an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in the financial services industry in Denver, CO)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1851
Company Description:
- Western Union is a global leader in cross-border, cross-currency money movement
- The company provides services to consumers and businesses, enabling them to send and receive money worldwide
- Western Union operates through a network of agent locations and digital channels
Company Specialties:
- Money Transfer Services
- Business Financial Services
- Bill Payment
- Financial Services
- Financial Technology
- Digital Applications
- Digital Payments
- Digital Money Transfer
Company Website: westernunion.com
ASSUMPTION: Western Union is a well-established company with a strong global presence, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Vice President of Marketing and oversees a team of marketing professionals
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to advance to a Vice President or Director role within the marketing department
- Opportunities to lead cross-functional projects and collaborate with other departments
- Chance to gain experience in a global, matrixed organization
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 7001 E Belleview, Denver, CO 80237, USA
Geographic Context:
- Denver, Colorado is a major metropolitan area with a diverse economy
- The city offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a vibrant food scene
- Denver has a semi-arid climate, with four distinct seasons
Work Schedule: Full-time, typically Monday-Friday, with flexibility to work additional hours as needed
ASSUMPTION: Denver offers a high quality of life and a diverse range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Industry knowledge and understanding of financial services
- Data-driven mindset and analytical skills
- Communication and presentation skills
Application Tips:
- Tailor your resume to highlight your relevant experience in marketing and the financial services industry
- Prepare for behavioral interview questions that focus on your leadership and problem-solving skills
- Research Western Union and the financial services industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing, Leadership, Strategy, Financial Services, Team Management, Communication, Analytical Skills, Project Management
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's strategic thinking, leadership, and industry knowledge.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Global and matrixed organization
- Data-driven and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a global, matrixed organization?
- Do you have a data-driven mindset and a results-oriented approach to work?
- Are you a strong communicator and collaborator?
ASSUMPTION: Western Union values candidates who are customer-centric, collaborative, innovative, accountable, and respectful, and who can thrive in a fast-paced, global work environment.
⚠️ Potential Challenges
- Managing a team across multiple time zones and cultures
- Balancing the needs of global customers with local market demands
- Keeping up with the fast-paced and ever-changing financial services industry
- Adapting to a large, matrixed organization with multiple stakeholders
ASSUMPTION: This role may present challenges related to global team management, balancing global and local demands, and navigating a large, matrixed organization.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position in the financial services industry
- However, this role may have more of a focus on global strategy and cross-cultural collaboration than similar roles in other industries
- Career progression may involve advancing to a Vice President or Director role within the marketing department or moving into a broader business leadership role
ASSUMPTION: This role is similar to other senior marketing roles in the financial services industry but may have a unique focus on global strategy and cross-cultural collaboration.
📝 Sample Projects
- Developing and implementing a global marketing campaign to promote a new financial service offering
- Conducting market research to identify trends and opportunities in the financial services industry
- Managing a team to create and execute a marketing plan for a major event or conference
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of initiatives they may work on in this role, but the specific projects may vary depending on the candidate's role and responsibilities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Western Union?
- What are the biggest challenges facing the marketing department in the next year, and how can this role help address them?
- How does Western Union support the professional development and growth of its employees?
- What is the typical career path for someone in this role?
- How does Western Union foster a culture of innovation and collaboration?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in marketing and the financial services industry
- Prepare for behavioral interview questions that focus on your leadership and problem-solving skills
- Research Western Union and the financial services industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
