Senior Manager, Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Marketing

🔹 Company: Ryan

🔹 Location: Manchester, United Kingdom (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (with occasional office presence)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies to drive client engagement and support the sales cycle.
• Collaborating with key stakeholders to create marketing collateral and ensure alignment with corporate brand standards.
• Analyzing campaign performance and recommending innovative marketing programs to increase effectiveness.
• Managing the development, design, copywriting, and production of marketing content in collaboration with creative teams and agencies.
• Building and maintaining a robust internal communications plan to support sales and enablement efforts.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various stakeholders. The ideal candidate will have a proven track record in B2B or professional services marketing and be comfortable leading marketing initiatives for a dedicated region.

📋 Key Responsibilities

✅ Lead the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies.

✅ Work with practice teams to build specific marketing and sales collateral, presentations, and content that aligns with corporate brand standards.

✅ Deliver on assigned special projects that are of strategic importance to the division and firm.

✅ Create the connection to the corporate vision and convey this through marketing briefs, including segmentation, positioning, and messaging statements.

✅ Analyze performance and segments audiences for targeted outbound programs.

✅ Develop, maintain, and analyze intelligence for current and prospective competitors.

✅ Recommend innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts.

✅ Determine ideal channel mix, including content marketing, paid media, email, social, sponsorships/memberships, and other relevant channels, working with digital, events, and communication teams to maximize impact.

✅ Create enticing, customer-centric messaging and campaign assets that communicate and differentiate Ryan’s value in target industries, segments, and regions.

✅ Manage the development, design, copywriting, and production of marketing content in collaboration with the creative team and agencies, including advertising, brochures, case studies, media, and other relevant assets.

✅ Lead activities and processes, including gathering, analyzing, and tracking campaign data and maintaining plans and priorities while working with internal stakeholders.

✅ Build and maintain a robust internal communications plan, including internal emails, enablement, and sales support materials such sales sheets, webinars, tax alerts, etc.

✅ Maintain a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment. The ideal candidate will be comfortable managing multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree preferably with a concentration in Marketing.

Experience: Proven experience in B2B or professional services marketing, with a deep understanding of buyer behavior and sales enablement. Previous experience working in a marketing leadership position with responsibility for executing strategies. Proven experience leading marketing initiatives for a dedicated region.

Required Skills:

• Strategic planning and execution.
• Campaign development and management.
• Stakeholder management and communication.
• Analytical skills and data-driven decision making.
• Project management and prioritization.
• Strong business acumen and understanding of the professional services industry.
• Fluency in English with excellent written and verbal communication skills.

Preferred Skills:

• Experience with marketing automation solutions (e.g., Pardot, Marketo, Eloqua, HubSpot).
• Familiarity with tools like PowerBi, ClickUp, and SmartSheet.
• Proficiency in Microsoft® Word, Excel, Outlook, PowerPoint.

ASSUMPTION: The ideal candidate will have a strong understanding of the professional services industry and be comfortable working in a dynamic, fast-paced environment. Previous experience in a similar role or industry is preferred but not required.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on experience and qualifications, plus a competitive bonus structure)

Benefits:

• Competitive compensation and benefits package.
• Home office stipend.
• Business connectivity reimbursement (phone/internet).
• Gym membership or equipment reimbursement.
• LinkedIn Learning subscription.
• Flexible work environment.
• Tuition reimbursement after one year of service.
• Accelerated career path.
• Award-winning culture & community outreach.

Working Hours: Full-time (37.5 hours per week), with occasional office presence required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the professional services sector. Actual compensation may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Ryan is a global tax services and software provider, specializing in business taxes. The Firm provides an integrated suite of federal, state, local, and international tax services on a multijurisditional basis, including tax recovery, consulting, advocacy, compliance, and technology services.

Company Size: Ryan is the largest Firm in the world dedicated exclusively to business taxes, with over 4,700 professionals and associates serving over 29,000 clients in more than 75 countries. This includes many of the world’s most prominent Global 5000 companies.

Founded: Ryan was founded in 1969 and is headquartered in Dallas, Texas.

Company Description:

• Ryan is an award-winning global tax services and software provider, committed to delivering world-class client service.
• The Firm provides an integrated suite of federal, state, local, and international tax services on a multijurisditional basis, including tax recovery, consulting, advocacy, compliance, and technology services.
• Ryan is a seven-time recipient of the International Service Excellence Award from the Customer Service Institute of America (CSIA) for its commitment to world-class client service.
• The Firm’s multidisciplinary team of over 4,700 professionals and associates serves over 29,000 clients in more than 75 countries, including many of the world’s most prominent Global 5000 companies.

Company Specialties:

• Tax Services
• Consulting
• Risk Management
• Strategic Planning
• Property Tax
• Abandoned and Unclaimed Property
• Tax Compliance
• Credits and Incentives
• Tax Software
• Business License Tax
• Captive Insurance
• Employment Tax
• Fuels and Excise Tax
• Income Tax
• Insurance Tax
• Severance Tax
• Tax Technology
• Transaction Tax
• Value-Added Tax
• Government Grants and Incentives
• and Scientific Research and Experimental Development

Company Website: ryan.com

ASSUMPTION: Ryan’s extensive experience and global presence make it an attractive employer for professionals seeking to advance their careers in the tax services industry.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the President and works closely with key stakeholders across the organization, including practice teams, sales teams, and other marketing professionals.

Work Arrangement: This role is remote working with occasional office presence required. The ideal candidate must be situated within a commutable distance to the Manchester office.

Growth Opportunities:

• Proven track record of career progression within the marketing function.
• Potential to take on additional responsibilities and advance to a director or vice president role.
• Opportunities to work on high-impact projects and initiatives that drive business growth and innovation.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the organization’s marketing efforts and contribute to its continued success.

🌍 Location & Work Environment

Office Type: Hybrid (remote with occasional office presence)

Office Location(s): Manchester, United Kingdom

Geographic Context:

• Manchester is a vibrant city in the North West of England, with a rich industrial heritage and a thriving digital and creative sector.
• The city is home to two Premier League football clubs, a world-renowned music venue (the Manchester Arena), and a diverse range of cultural attractions.
• Manchester is well-connected by road, rail, and air, with Manchester Airport serving as a major international hub.

Work Schedule: Full-time (37.5 hours per week), with occasional office presence required.

ASSUMPTION: Manchester offers a high quality of life, with a mix of urban and rural environments, and a wide range of cultural, sporting, and recreational opportunities. The city’s central location in the UK makes it an attractive base for professionals commuting to London or other major cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the hiring manager.
• In-depth behavioral and technical interviews with key stakeholders.
• Final round interview with the President.
• Background check and reference check.
• Job offer and onboarding.

Key Assessment Areas:

• Strategic thinking and planning.
• Campaign development and management.
• Stakeholder management and communication.
• Analytical skills and data-driven decision making.
• Project management and prioritization.
• Industry knowledge and understanding of the professional services sector.
• Cultural fit and alignment with Ryan’s values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the professional services industry and Ryan’s business.
• Showcase your ability to develop and execute strategic marketing plans.
• Provide examples of successful marketing campaigns you’ve led or contributed to in the past.
• Prepare thoughtful questions to ask the interviewer about the role, team, and company.

ATS Keywords: Marketing Strategy, Campaign Development, Client Engagement, Sales Enablement, Stakeholder Management, Analytical Skills, Content Marketing, B2B Marketing, Communication Skills, Project Management, Branding, Digital Marketing, Market Analysis, Collaboration, Creative Development, Lead Generation

ASSUMPTION: The application process for this role is competitive, and candidates should expect to demonstrate their skills and qualifications through a series of interviews and assessments. Successful candidates will have a proven track record in B2B or professional services marketing and be comfortable working in a dynamic, fast-paced environment.

🛠️ Tools & Technologies

• Marketing automation solutions (e.g., Pardot, Marketo, Eloqua, HubSpot).
• Microsoft® Word, Excel, Outlook, PowerPoint.
• Project management tools (e.g., Asana, Trello, Jira).
• Data analysis tools (e.g., Google Analytics, Tableau, PowerBi).
• Creative design tools (e.g., Adobe Creative Suite, Sketch, Figma).
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM).

ASSUMPTION: The ideal candidate will have experience with marketing automation solutions and be comfortable using a range of tools and technologies to support their work.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Client Focus
• Expertise
• Innovation
• Collaboration
• Inclusion
• Accountability

Work Style:

• Dynamic and fast-paced.
• Results-driven and focused on delivering measurable outcomes.
• Collaborative and team-oriented.
• Adaptable and open to change.
• Committed to continuous learning and improvement.

Self-Assessment Questions:

• How do your personal values align with Ryan’s core values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach prioritizing and managing multiple projects and deadlines simultaneously?

ASSUMPTION: Ryan’s culture is dynamic, fast-paced, and focused on delivering results. The ideal candidate will be comfortable working in a high-pressure environment and be able to adapt to change quickly. They will also be a strong collaborator, with excellent communication and stakeholder management skills.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines simultaneously.
• Managing stakeholders with varying priorities and expectations.
• Keeping up-to-date with industry trends and best practices in a fast-changing marketing landscape.
• Occasional office presence required, which may impact work-life balance for remote workers.
• Working with a diverse range of teams and departments, each with its own priorities and goals.

ASSUMPTION: This role presents unique challenges and opportunities for growth. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to adapt to change quickly. They will also have strong project management and stakeholder management skills.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on regional marketing strategy and execution, as well as its requirement for occasional office presence.
• Compared to other professional services marketing roles, this position offers a unique blend of strategic planning, campaign development, and stakeholder management responsibilities.
• Career paths for this role may include progression to director or vice president levels within the marketing function, or transition to other senior leadership roles within the organization.

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, making it an attractive opportunity for candidates seeking to develop their skills in a dynamic, fast-paced environment.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive client engagement and support the sales cycle for a specific region or industry vertical.
• Managing the creation of marketing collateral and ensuring alignment with corporate brand standards for a major product launch or rebranding initiative.
• Analyzing campaign performance data and recommending innovative marketing programs to increase the effectiveness of attracting new clients and growing existing key client accounts.

ASSUMPTION: The ideal candidate will have experience working on similar projects and be comfortable managing multiple projects and deadlines simultaneously.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the organization’s overall marketing strategy, and what are the key objectives for the next 12-24 months?
• What are the key challenges facing the marketing team, and how can this role help address them?
• How does the team collaborate and support each other, and what are the key dynamics of the team culture?
• What opportunities are there for professional development and growth within the role and the organization?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the organization’s culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of marketing campaigns you’ve led or contributed to in the past.
• Prepare thoughtful questions to ask the interviewer about the role, team, and company.
• If selected for an interview, be prepared to discuss your approach to strategic marketing planning, campaign development, and stakeholder management.
• Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.