📌 Core Information
🔹 Job Title: Senior Manager, Marketing
🔹 Company: Klook
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing innovative, consumer insight-driven marketing plans for the Korean market
- Leading end-to-end marketing campaigns across various touchpoints
- Optimizing marketing mix to drive customer acquisition, engagement, and retention
- Collaborating with cross-regional business groups and functional areas
- Staying ahead of market trends and competitive landscape changes
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the local market to drive marketing initiatives that resonate with Korean consumers.
📋 Key Responsibilities
✅ Develop innovative, consumer insight-driven marketing plans that drive brand credibility, user growth, and profit
✅ Lead end-to-end marketing campaigns across all traveler touchpoints with full creative and executional control
✅ Uncover consumer insights based on strong consumer understanding, seasonality, and business metrics
✅ Optimize marketing mix to drive customer acquisition, engagement, and retention across multiple channels
✅ Analyze and report marketing impact to understand and improve key business metrics
✅ Partner with cross-regional business groups and functional areas to deliver high-impact projects and global-scale campaigns
✅ Stay ahead of the curve. Track market trends, competitive landscape changes, consumer insights - to spot opportunities and lead the industry
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years in e-commerce, online, or consumer marketing
Required Skills:
- Proven ability to build, execute, and scale cross-functional marketing programs
- Strong understanding of consumer insights and media landscape in the local market
- Strong leadership with the ability to work across matrixed, multicultural, and fast-paced environments
- Strong analytical and quantitative skills - able to use data to develop and measure marketing programs
- Resilient under pressure, highly collaborative, adaptable to change, and thrives in dynamic, constantly evolving settings
- Consistently strives for strong performance; Professional and has a thirst for excellence
- Start-up attitude – highly collaborative with an entrepreneurial, roll-up-your-sleeves attitude that’s not afraid to work independently when required
- Team Player with the ability to work across a matrix environment in a fast-paced environment and constantly evolving environment
Preferred Skills:
- Fluency in Korean and English
- Experience in the travel or e-commerce industry
ASSUMPTION: While not explicitly stated, proficiency in both Korean and English is highly preferred for this role due to the local market focus.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role in Seoul, the estimated salary range is ₩80,000,000 - ₩120,000,000 per year. This range takes into account the candidate's experience level and the company's size.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Generous vacation and leave policies
- Employee discounts on Klook services
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's exact experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Klook operates in the travel and experiences sector, focusing on providing joyful experiences for users across various destinations worldwide.
Company Size: Klook is a mid-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment.
Founded: Klook was founded in 2014 by three avid travelers, Ethan Lin, Eric Gnock Fah, and Bernie Xiong.
Company Description:
- Klook is Asia's leading travel and experiences platform, curating the most joyful experiences for users
- With its website and app, Klook offers a world of joy, from attractions, tours to local transportation and stays
- Klook is here to inspire and enable more moments of joy through over half a million activities in over 2,700 destinations
Company Specialties:
- eCommerce
- Travel tech
- Local experiences
- Technology
- Marketing
- Business development
- Software engineering
Company Website: http://www.klook.com
ASSUMPTION: Klook's focus on providing joyful experiences for users sets it apart in the competitive travel industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to drive marketing initiatives for the Korean market.
Reporting Structure: The Senior Manager, Marketing will report directly to the Regional Marketing Director and collaborate with various cross-functional teams.
Work Arrangement: This is an on-site role based in Seoul, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Potential career progression to a regional or global marketing leadership role
- Expanding skills and expertise in marketing strategy, campaign management, and team leadership
- Opportunities to work on high-impact projects and global-scale campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, given Klook's expanding presence in the Asian market.
🌍 Location & Work Environment
Office Type: Klook's Seoul office is located in the vibrant Gangnam-gu district, offering a modern and collaborative work environment.
Office Location(s): WeWork, Gangnam-daero, Seocho-gu, Seoul, South Korea
Geographic Context:
- Seoul is the capital and largest city of South Korea, known for its vibrant culture, rich history, and advanced technology
- The Gangnam-gu district is a major commercial and financial hub, offering easy access to public transportation and amenities
- Seoul is a global city with a diverse population, providing ample opportunities for cultural exchange and collaboration
Work Schedule: Standard office hours with occasional overtime as needed to meet project deadlines. The work environment is fast-paced, dynamic, and constantly evolving.
ASSUMPTION: The location and work environment at Klook's Seoul office provide an ideal setting for collaboration, innovation, and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition Team
- In-depth interviews with the hiring manager and relevant team members
- Final round interview with the Regional Marketing Director
Key Assessment Areas:
- Marketing strategy and campaign management skills
- Understanding of the local market and consumer insights
- Leadership and team management abilities
- Adaptability, resilience, and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led and the results they achieved
- Demonstrate your understanding of the local market and consumer insights in your application materials
ATS Keywords: Marketing Strategy, Campaign Management, Consumer Insights, Local Market, Leadership, Team Management, Adaptability, Resilience
ASSUMPTION: Klook's application process is designed to assess candidates' marketing skills, leadership abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's expertise and the team's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and results-focused
Self-Assessment Questions:
- Do you align with Klook's core values, particularly 'Customer First' and 'Push Boundaries'?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on results?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Klook's company values and work style emphasize collaboration, innovation, and a strong customer focus, making it an ideal fit for candidates who share these priorities.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills
- Adapting to a fast-paced, constantly evolving work environment
- Balancing the need for creativity and innovation with data-driven decision-making
- Working effectively in a matrixed, multicultural environment
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate with a proven track record in marketing strategy and campaign management.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on consumer insights and data-driven decision-making
- Klook's fast-paced, dynamic environment differs from more established companies in the travel industry
- Career progression opportunities at Klook may differ from those at larger, more structured organizations
ASSUMPTION: This role offers unique challenges and opportunities compared to similar marketing positions in the industry.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a new attraction or experience in Seoul
- Analyzing consumer data to identify trends and optimize marketing strategies for the Korean market
- Collaborating with cross-functional teams to launch a global-scale marketing campaign
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Senior Manager, Marketing may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Klook support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Korean market for travel and experiences, and how can this role address them?
- How does Klook measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Klook Careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your understanding of the local market and consumer insights
- Prepare examples of successful marketing campaigns you've led and the results they achieved, focusing on your strategic approach and data-driven decision-making
- Follow up with the Klook Talent Acquisition Team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
