Senior Manager, Marketing - 2450

📌 Core Information

🔹 Job Title: Senior Manager, Marketing - 2450

🔹 Company: Co-op Careers

🔹 Location: Saskatoon, Saskatchewan, Canada

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (2 days in office)

🚀 Job Overview

Key aspects of this role include:

• Driving Co-op’s consumer marketing strategy
• Leading strategic marketing campaigns across retail formats
• Collaborating with marketing peers and commodity teams
• Managing marketing budgets and ensuring alignment with organizational KPIs

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Drive Co-op’s consumer marketing strategy, powering growth for our brand, products, and services through increased reach, customer traffic, and retail sales.

✅ Collaborate with marketing peers and commodity teams to align on strategic marketing plans, leveraging insights to challenge the status quo and uncover untapped opportunities.

✅ Champion a unified voice across all consumer touchpoints, leading cross-functional efforts to deliver consistent, customer-centric messaging.

✅ Manage marketing budgets, ensuring alignment with organizational KPIs and long-term business growth.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong project management skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in business administration, communications, or journalism

Experience: 8+ years of relevant progressively responsible experience in marketing with an emphasis on consumer and retail marketing

Required Skills:

• Proven leadership skills and experience managing a team
• Strong strategic planning and execution abilities
• Excellent communication and collaboration skills
• Familiarity with marketing technology trends and project management principles

Preferred Skills:

• Affiliation with marketing and communications professional bodies

ASSUMPTION: Candidates with a strong background in consumer marketing and experience leading teams will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 CAD (Based on industry standards for a senior marketing manager role with 10+ years of experience)

Benefits:

• Competitive salaries
• Short-term incentives
• Comprehensive benefits package
• Employer-contributed pension plan

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Saskatoon area. The benefits package is comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 201-500 employees

Founded: 1946

Company Description:

• Evergreen Co-op is a member-owned business that serves its members with products and services to build, feed, and fuel individuals and communities.
• The company aims to provide excellent customer service and make customers feel at home.
• Evergreen Co-op is committed to sustainable investments in the communities it serves.

Company Specialties:

• Retail
• Consumer Marketing
• Brand Management

Company Website: http://www.evergreenco-op.crs

ASSUMPTION: Evergreen Co-op is a values-driven organization that prioritizes customer service and community engagement.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role leads a team of Senior Marketing Specialists and Co-ordinators and works closely with commodity and business leaders.

Work Arrangement: Hybrid (2 days in office)

Growth Opportunities:

• Potential to grow within the marketing department or across other business units within the Co-op Retailing System.
• Opportunities to work on high-impact projects that drive business growth and customer engagement.
• Chance to develop leadership skills and mentor team members.

ASSUMPTION: This role offers opportunities for professional growth and development within a large, member-owned organization.

🌍 Location & Work Environment

Office Type: Hybrid (2 days in office)

Office Location(s): Saskatoon, SK

Geographic Context:

• Saskatoon is the largest city in the Canadian province of Saskatchewan.
• The city offers a high quality of life, with a low cost of living, short commute times, and a vibrant cultural scene.
• Saskatoon has a diverse economy, with strengths in agriculture, energy, and technology sectors.

Work Schedule: Full-time (40 hours/week)

ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a strong connection to the team and the organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and collaboration skills
• Understanding of consumer marketing trends and best practices

Application Tips:

• Highlight relevant marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company’s values.
• Prepare examples of strategic marketing campaigns you’ve led and their outcomes.

ATS Keywords: Consumer Marketing, Strategic Planning, Team Leadership, Marketing Campaigns, Budget Management, Cross-Functional Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with marketing technology tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Community
• Co-operation
• Excellence

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Innovative

Self-Assessment Questions:

• Do you align with the company’s values and commitment to community engagement?
• Are you comfortable working in a hybrid environment and collaborating with remote team members?
• Do you have experience leading teams and driving strategic initiatives in a fast-paced, dynamic environment?

ASSUMPTION: Evergreen Co-op values candidates who are passionate about their work, committed to their communities, and eager to contribute to the company’s mission.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing strategic planning with day-to-day tactical execution
• Working with cross-functional teams and stakeholders with competing priorities
• Adapting to changes in the retail landscape and consumer behavior

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively and contribute to the company’s continued growth and success.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager position but with a stronger focus on consumer marketing and retail sales.
• Evergreen Co-op offers a unique opportunity to work for a member-owned organization with a strong commitment to community engagement.
• Career progression may involve moving into a director-level role or exploring opportunities within other business units within the Co-op Retailing System.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on driving business growth and customer engagement.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line across multiple retail formats
• Conducting market research to identify untapped opportunities and inform strategic marketing plans
• Leading a team to rebrand a product category and drive increased sales and customer engagement

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the role and the opportunity to drive meaningful business impact.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does Evergreen Co-op support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Evergreen Co-op measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and your commitment to understanding the organization’s priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and achievements.
• Write a cover letter that demonstrates your understanding of the role and your fit with the company’s values.
• Prepare examples of strategic marketing campaigns you’ve led and their outcomes.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.