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📌 Core Information
🔹 Job Title: Senior Manager, Marketing
🔹 Company: The National Football League
🔹 Location: Toronto
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing strategies to drive fan recruitment and engagement
- Developing and refining organic social media strategies across priority platforms
- Managing and optimizing paid media investments and agency management
- Collaborating with various teams to maximize content development and campaign support
- Analyzing market research and competitive landscapes to inform strategic initiatives
ASSUMPTION: This role requires a strong background in digital marketing, with a proven track record in driving fan engagement and recruitment through strategic initiatives. Candidates should have experience in managing teams and collaborating with various stakeholders to maximize content development and campaign support.
📋 Key Responsibilities
✅ Lead the overall digital marketing plans to drive fan recruitment and engagement, providing strategic direction for leveraging digital marketing assets and channels
✅ Define and refine the organic social media strategy across priority platforms, consistently optimizing based on competitive landscape, results, and changes within platforms
✅ Oversee paid media investments, agency management, and KPI tracking
✅ Lead development and optimization of CRM and database marketing across email, data acquisition, audience/personalization segmentation, and reporting
✅ Oversee the creation and management of Canadian NFL webpages, content, and lead generation tools to help market local initiatives and maximize traffic to NFL.com
✅ Stay up to date on emerging trends in digital communications and provide the business greater insights and opportunities to connect with fans in unique and different ways
✅ Support and strategically consult Consumer Products, Corporate Sponsorship, Digital Products, Events, Community, and more on their content and digital marketing planning and execution
✅ Collaborate with Player Marketing, Influencer/Creators, Clubs Partners to maximize content development, expand campaign support, and optimize where they fit in the strategy roadmap
ASSUMPTION: This role requires strong analytical skills and strategic thinking to uncover actionable business insights and translate them into impactful digital and consumer marketing initiatives. Candidates should have experience in market research and competitive landscape analysis to inform strategic initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in strategy, consumer marketing, and/or digital, with at least 2 years in team management
Required Skills:
- Proven track record in digital marketing, with a strong background in social media strategy and execution
- Experience in managing and optimizing paid media investments and agency management
- Strong analytical skills and strategic thinking
- Proven ability to collaborate with various teams and stakeholders
- Familiarity with CRM and database marketing
- Knowledge of web content management systems (CMS) and lead generation tools
Preferred Skills:
- Experience in the sports industry or working with sports organizations
- Fluency in Spanish or French
ASSUMPTION: This role requires a deep understanding of the business of sport, the media landscape, and consumer trends, with a strong foundation in brand building fundamentals. Candidates should have a proven track record in generating breakthrough strategies for businesses, rooted in clear and actionable insights.
💰 Compensation & Benefits
Salary Range: $100,000 - $130,000 CAD per year
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Generous vacation and holiday time
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the Toronto area. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Spectator Sports
Company Size: 1,001-5,000 employees
Founded: 1920
Company Description:
- As the premier sports league in North America, the NFL is responsible for organizing and overseeing professional American football in the United States and Canada
- The NFL is headquartered in New York City with offices in Inglewood, CA, Mount Laurel, NJ, Atlanta, Washington DC, Chicago, London, Germany, China, Mexico, and Canada
- The league consists of 32 teams, each owned by an individual or group of investors
- The NFL generates revenue through ticket sales, broadcast rights, sponsorships, and licensing agreements
Company Specialties:
- Football
- Sports
- Digital Media
- Engineering
- Entertainment
- Media
- Marketing
- Community
- Technology
- and Sponsorship
Company Website: www.nfl.com
ASSUMPTION: The NFL is a well-established organization with a rich history and a strong brand in the sports industry. Candidates should be familiar with the NFL's mission, values, and culture to ensure a good fit within the organization.
📊 Role Analysis
Career Level: Mid-career to senior-level role, with potential for growth into a director or executive position
Reporting Structure: Reports directly to the Director, Marketing and Fan Development
Work Arrangement: On-site, full-time position with the potential for occasional remote work
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to collaborate with other departments and gain exposure to different aspects of the business
- Possibility to work on high-profile projects and initiatives that impact the broader organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance within the marketing department. Candidates should be proactive and eager to take on new challenges to maximize their growth opportunities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 345 Park Ave, New York, NY 10154, US
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada
- The city is known for its multiculturalism, with a diverse population of over 2.9 million people
- Toronto is a major hub for business, finance, and culture, with a thriving arts and entertainment scene
Work Schedule: Standard business hours with flexibility for occasional remote work
ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with a wide range of cultural attractions and amenities. Candidates should be comfortable working in a diverse and inclusive setting and be open to engaging with the local community.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders, including the director of marketing and fan development
- Background check and reference check
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Collaboration and communication skills, both written and verbal
- Leadership and team management abilities
- Cultural fit and alignment with the NFL's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the NFL's mission, values, and culture in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
- Showcase your knowledge of the sports industry and digital marketing trends in your interview
ATS Keywords: Digital marketing, social media strategy, paid media management, CRM, data analysis, fan engagement, market research, team management, strategic planning, consumer marketing
ASSUMPTION: The NFL's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the organization's mission and values. Candidates should be prepared to demonstrate their expertise in digital marketing and their ability to thrive in a fast-paced, collaborative work environment.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Paid media management platforms (e.g., Google Ads, Facebook Ads)
- CRM software (e.g., Salesforce, HubSpot)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The NFL uses a wide range of tools and technologies to support its digital marketing efforts. Candidates should be comfortable learning and utilizing new tools as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
Work Style:
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Fast-paced and dynamic, with a focus on driving results and meeting deadlines
- Data-driven and analytical, with a commitment to continuous improvement
Self-Assessment Questions:
- How do you embody the NFL's core values in your daily work and decision-making?
- How do you approach collaboration and communication with diverse teams and stakeholders?
- How do you balance the need for strategic thinking with the ability to execute tactical tasks?
ASSUMPTION: The NFL values candidates who embody their core values and can thrive in a collaborative, fast-paced work environment. Candidates should be prepared to discuss their alignment with the NFL's values and their ability to work effectively in a diverse and dynamic team.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing strategic thinking with day-to-day execution and tactical tasks
- Collaborating effectively with diverse teams and stakeholders, including external partners and vendors
- Adapting to changes in the media landscape and consumer behavior
- Managing a team remotely and ensuring their engagement and productivity
ASSUMPTION: The NFL's dynamic and fast-paced work environment can present unique challenges for candidates. Candidates should be prepared to discuss their ability to manage multiple priorities, adapt to change, and collaborate effectively in a diverse and collaborative work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Director of Marketing role in other organizations, with a focus on driving fan engagement and recruitment through digital marketing initiatives
- However, the NFL's unique position in the sports industry and its global reach set this role apart from similar positions in other organizations
- Candidates should be prepared to discuss their understanding of the sports industry and their ability to leverage the NFL's unique assets and brand to drive fan engagement and recruitment
ASSUMPTION: While this role shares similarities with digital marketing roles in other organizations, the NFL's unique position in the sports industry and its global reach set this role apart. Candidates should be prepared to discuss their understanding of the sports industry and their ability to leverage the NFL's unique assets and brand to drive fan engagement and recruitment.
📝 Sample Projects
- Developing and executing a social media campaign to drive fan engagement and recruitment during the NFL's annual draft event
- Collaborating with the NFL's media partners to optimize tune-in strategy and content development for key in-season moments
- Analyzing market research and competitive landscapes to inform strategic initiatives and drive fan recruitment and engagement
ASSUMPTION: The NFL offers a wide range of projects and initiatives for candidates to work on, from strategic planning and analysis to tactical execution and optimization. Candidates should be prepared to discuss their experience with similar projects and their ability to drive results in a fast-paced and dynamic work environment.
❓ Key Questions to Ask During Interview
- How do you approach developing and optimizing social media strategies to drive fan engagement and recruitment?
- Can you describe your experience managing paid media investments and agency management, and how you've optimized KPIs to drive results?
- How do you stay up-to-date on emerging trends in digital communications and identify opportunities to connect with fans in unique and different ways?
- How have you leveraged market research and competitive landscapes to inform strategic initiatives and drive fan recruitment and engagement in previous roles?
- How do you collaborate with various teams and stakeholders to maximize content development and campaign support, and ensure consistent brand identity and messaging?
ASSUMPTION: The NFL values candidates who can think strategically and drive results in a fast-paced and dynamic work environment. Candidates should be prepared to discuss their experience with similar projects and their ability to drive results in a collaborative and cross-functional team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
- Research the NFL's mission, values, and culture to demonstrate your understanding and alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
