📌 Core Information
🔹 Job Title: Senior Manager, Marketing
🔹 Company: athenahealth
🔹 Location: Bangalore - Whitefield India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption and customer engagement through targeted messaging and events.
- Leveraging digital marketing and SEO strategies to enhance online presence and generate demand.
- Collaborating cross-functionally to align marketing strategies with business objectives.
- Positioning athenahealth as a market leader through thought leadership and industry publications.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and execute targeted messaging campaigns to drive customer engagement and product usage.
✅ Organize and execute targeted client events to foster relationships and showcase product capabilities.
✅ Ensure consistent market leadership messaging through various forums, including webinars, conferences, and industry publications.
✅ Enable and enhance SEO strategies to improve the online presence of the product portfolio, driving organic traffic, demand generation, and visibility.
✅ Lead rebranding initiatives to ensure alignment with market trends and customer expectations.
✅ Create consistent messaging through success stories, data sheets, pitch decks, and other marketing collateral to support sales and customer engagement.
✅ Position athenahealth as a thought leader in the industry by leveraging AI insights and trends in marketing materials and communications.
✅ Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to align marketing strategies with business objectives.
ASSUMPTION: This role requires strong project management skills, the ability to analyze market trends and customer data, and a creative approach to problem-solving.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
Experience: 10+ years of experience in marketing, preferably in the healthcare or technology sectors in the US.
Required Skills:
- Excellent verbal and written communication skills.
- Ability to analyze market trends and customer data to inform marketing strategies and decisions.
- Proven ability to manage multiple projects and priorities in a fast-paced environment, ensuring timely delivery of high-quality outcomes.
- Strong creative and strategic thinking skills to develop innovative marketing campaigns and initiatives.
- Ability to work effectively with diverse teams and foster an inclusive environment that encourages collaboration and teamwork.
- Initiative to research and find solutions, making confident decisions even in challenging situations.
Preferred Skills:
- Experience working with cross-functional teams in a global organization.
- Familiarity with healthcare industry trends and regulations.
ASSUMPTION: Candidates with experience in digital marketing, SEO, and content development will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a senior marketing role in Bangalore)
Benefits:
- Health and financial benefits
- Commuter support
- Employee assistance programs
- Tuition assistance
- Employee resource groups
- Collaborative workspaces
- Work-life balance
Working Hours: Full-time, with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Bangalore. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: athenahealth operates in the IT Services and IT Consulting industry, focusing on healthcare technology solutions.
Company Size: athenahealth has 5,001-10,000 employees globally, providing a large and diverse work environment.
Founded: athenahealth was founded in 1997 and has since grown to become a leading provider of network-enabled services, mobile apps, and data-driven insights to hospitals and medical organizations.
Company Description:
- athenahealth strives to cure complexity and simplify the practice of healthcare.
- Their innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions.
- athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes.
Company Specialties:
- Revenue Cycle Management
- Patient Engagement
- Medical Billing
- Care Coordination
- Population Health Management
- Point-of-care mobile apps
- Electronic Health Records (EHR)
- Health information technology
Company Website: athenahealth.com
ASSUMPTION: athenahealth's focus on healthcare technology and commitment to simplifying the practice of healthcare make it an attractive employer for professionals in the IT and healthcare industries.
📊 Role Analysis
Career Level: This role is at the senior management level, offering opportunities for strategic decision-making and leadership.
Reporting Structure: The Senior Manager, Marketing will report to the Director of Product Marketing based in the US.
Work Arrangement: This role is hybrid, requiring the candidate to be on-site 1 to 2 days per week at the ITPL office in Bangalore to work closely with the Product teams. Additionally, this role requires daily virtual coordination with the US marketing teams.
Growth Opportunities:
- Potential for career progression within the marketing department or other functions within athenahealth.
- Opportunities to work on high-impact projects and initiatives that drive business growth.
- Exposure to a global organization and cross-functional teams, providing a broad range of learning and development opportunities.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: athenahealth's Bangalore office is located in the ITPL (International Tech Park, Bangalore) area, providing a modern and collaborative work environment.
Office Location(s): Bangalore - Whitefield India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry.
- The ITPL area is a major tech hub, home to numerous multinational corporations and startups.
- Bangalore offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities nearby.
Work Schedule: Full-time, with flexible work arrangements
ASSUMPTION: The ITPL area in Bangalore offers a vibrant and dynamic work environment, with easy access to amenities and recreational facilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final round interviews with the hiring manager and other stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with athenahealth's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare for behavioral and situational interview questions that focus on your problem-solving and leadership skills.
- Research athenahealth's products, services, and industry trends to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Marketing strategy, customer engagement, product adoption, digital marketing, SEO, thought leadership, cross-functional collaboration, global marketing
ASSUMPTION: athenahealth's interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Search Engine Optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation, CRM, SEO, and project management tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Supportive
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Results-driven and data-informed decision-making
- Continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and fostering an inclusive environment?
- Do you have a proven track record of driving results through data-informed decision-making?
ASSUMPTION: Candidates who align with athenahealth's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with cross-functional teams across different time zones
- Keeping up with industry trends and regulations in the healthcare technology sector
- Balancing on-site and remote work arrangements
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other marketing management positions in its focus on driving product adoption and customer engagement through targeted messaging and events.
- athenahealth's global presence and cross-functional teams offer unique opportunities for collaboration and learning.
- Career progression opportunities may vary depending on the organization's size and structure.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and preferences.
📝 Sample Projects
- Developing and executing a targeted messaging campaign to drive product adoption among existing customers
- Organizing and executing a client event to showcase athenahealth's product capabilities and foster relationships with key customers
- Creating a thought leadership piece that positions athenahealth as an industry expert in healthcare technology
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the role, requiring a strong understanding of marketing principles and industry trends.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does athenahealth support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does athenahealth measure the success of its marketing initiatives?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare for behavioral and situational interview questions that focus on your problem-solving and leadership skills.
- Research athenahealth's products, services, and industry trends to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
