📌 Core Information
🔹 Job Title: Senior Manager, Marketing
🔹 Company: Klook
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing innovative, consumer insight-driven marketing plans for Korea
- Leading end-to-end marketing campaigns across all traveler touchpoints
- Optimizing marketing mix to drive customer acquisition, engagement, and retention
- Partnering with cross-regional business groups and functional areas
- Staying ahead of market trends and competitive landscape changes
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the local market and consumer behavior.
📋 Key Responsibilities
✅ Develop innovative, consumer insight-driven Korea marketing plans that drive brand credibility, user growth, and profit
✅ Lead end-to-end marketing campaigns across all traveler touchpoints with full creative and executional control
✅ Uncover consumer insights based on strong consumer understanding, seasonality, and business metrics
✅ Analyze and report marketing impact to understand and improve key business metrics
✅ Partner with cross-regional business groups and functional areas to deliver high-impact projects and global-scale campaigns
✅ Stay ahead of the curve. Track market trends, competitive landscape changes, consumer insights - to spot opportunities and lead the industry
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years in e-commerce, online, or consumer marketing
Required Skills:
- Proven ability to build, execute, and scale cross-functional marketing programs
- Strong understanding of consumer insights and media landscape in the local market
- Strong leadership with the ability to work across matrixed, multicultural, and fast-paced environments
- Excellent communication skills in both Korean and English
- Strong analytical and quantitative skills
- Resilient under pressure, highly collaborative, adaptable to change, and thrives in dynamic, constantly evolving settings
- Consistently strives for strong performance; Professional and has a thirst for excellence
- Start-up attitude – highly collaborative with an entrepreneurial, roll-up-your-sleeves attitude that’s not afraid to work independently when required
- Team Player with the ability to work across a matrix environment in a fast-paced environment and constantly evolving environment
Preferred Skills:
- Experience in the travel or e-commerce industry
- Fluency in additional languages
ASSUMPTION: Given the fast-paced nature of the role and the company, candidates with experience in start-up environments or similar fast-growing organizations may have an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for senior marketing roles in Seoul, the estimated salary range is ₩80,000,000 - ₩120,000,000 per year. Final offer will depend on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours (9:00 AM - 6:00 PM, Monday - Friday). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and qualifications. The final offer will be made at the discretion of the company.
📌 Applicant Insights
🔍 Company Context
Industry: Klook is a leading travel and experiences platform, operating in the competitive and dynamic travel tech industry.
Company Size: Klook is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.
Founded: Klook was founded in 2014, with a mission to inspire and enable more moments of joy through travel and experiences.
Company Description:
- Klook is Asia's leading travel and experiences platform, offering a world of joy through attractions, tours, local transportation, and stays
- With over half a million activities in over 2,700 destinations, Klook inspires and enables travelers to discover and experience the world
- The company is committed to creating a welcoming and supportive culture where everyone belongs, with a focus on diversity, equity, and inclusion
Company Specialties:
- e-commerce
- travel tech
- local experiences
- technology
- marketing
- business development
- software engineering
Company Website: http://www.klook.com
ASSUMPTION: Klook's focus on innovation, consumer insights, and exceptional customer experiences drives its success in the competitive travel industry.
📊 Role Analysis
Career Level: This role is a senior management position, offering significant responsibility and the opportunity to make a substantial impact on the company's growth and success.
Reporting Structure: The Senior Manager, Marketing will report directly to the Regional Marketing Director and collaborate with cross-functional teams, including product, sales, and operations.
Work Arrangement: This is an on-site position based in Seoul, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Potential to grow into a regional or global leadership role within the marketing organization
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Exposure to diverse teams and cultures, fostering personal and professional development
ASSUMPTION: Given Klook's rapid growth and expansion, there are ample opportunities for career progression and growth within the organization.
🌍 Location & Work Environment
Office Type: Klook's Seoul office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 32 Hollywood Rd, Central, Hong Kong; 71 Robinson Road, #06-03, Singapore; 5-27-5 Sendagaya, 16F Link Square Shinjuku, Tokyo; WeWork, Gangnam-daero, Seocho-gu, Seoul
Geographic Context:
- Seoul is a vibrant, multicultural city with a rich history and a thriving tech industry
- The city offers a high quality of life, with excellent dining, entertainment, and cultural attractions
- Seoul is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: Standard office hours are 9:00 AM - 6:00 PM, Monday - Friday, with occasional overtime required to meet project deadlines.
ASSUMPTION: The dynamic and international work environment at Klook's Seoul office provides a unique opportunity to collaborate with diverse teams and gain exposure to global markets.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition Team
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Regional Marketing Director
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Data analysis and reporting
- Leadership and team management
- Cultural fit and alignment with Klook's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led and the impact they had on business growth
- Demonstrate your understanding of the local market and consumer behavior in your application materials
- Showcase your ability to work collaboratively and adapt to a dynamic, fast-paced environment
ATS Keywords: Marketing strategy, campaign execution, consumer insights, data analysis, leadership, team management, local market understanding, dynamic environment
ASSUMPTION: Klook's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One
Work Style:
- Collaborative and team-oriented
- Agile and adaptable to change
- Data-driven and results-focused
- Customer-centric and committed to exceptional customer experiences
Self-Assessment Questions:
- How do you embody Klook's value of 'Customer First' in your marketing strategies and campaigns?
- Describe a time when you had to adapt to significant changes in a project or campaign. How did you handle it, and what was the outcome?
- How do you ensure that your marketing efforts drive meaningful business impact and contribute to the company's overall success?
ASSUMPTION: Klook's company culture is built on a strong foundation of collaboration, innovation, and customer focus, with a commitment to creating a joyful and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Staying ahead of market trends and competitive landscape changes in the rapidly evolving travel industry
- Balancing global marketing strategies with local market insights and consumer behavior
- Adapting to a multicultural, international work environment with team members based in various locations
ASSUMPTION: The Senior Manager, Marketing role presents unique challenges and opportunities for growth and development in a dynamic and competitive industry.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a higher degree of autonomy and responsibility for driving business growth in the local market
- Klook's focus on innovation and exceptional customer experiences sets it apart from traditional travel companies and competitors
- Career progression opportunities within Klook are ample, with a clear path for growth into regional or global leadership roles
ASSUMPTION: The Senior Manager, Marketing role at Klook presents a unique opportunity to make a significant impact on the company's growth and success in the competitive travel industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new local experience or attraction in Seoul
- Analyzing consumer data to identify trends and insights, and using those insights to inform marketing strategy and campaign optimization
- Collaborating with cross-functional teams to deliver a global-scale marketing campaign that drives user growth and engagement
ASSUMPTION: The sample projects listed are representative of the types of initiatives and responsibilities the Senior Manager, Marketing may be involved in at Klook.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and functions within Klook?
- What are the most significant challenges facing the marketing organization in the local market, and how can this role help address them?
- How does Klook support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success in the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led and the impact they had on business growth
- Demonstrate your understanding of the local market and consumer behavior in your application materials
- Follow up with the Klook Talent Acquisition Team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
