M

Senior Manager, Marketing

Mission Bio
Full-time
On-site
South San Francisco, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Marketing

πŸ”Ή Company: Mission Bio

πŸ”Ή Location: South San Francisco, California, United States

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 24, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing go-to-market strategies for the pharmaceutical sector
  • Generating top-of-funnel opportunities to support the pharma business development team
  • Collaborating with cross-functional teams to create sales collateral and training materials
  • Supporting field events and tradeshows as needed

ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry and marketing principles to succeed.

πŸ“‹ Key Responsibilities

βœ… Work closely with product management and commercial teams to develop and implement go-to-market strategies, including channel, positioning, messaging, pricing, promotion, sales collateral, training materials, and other programs

βœ… Plan and execute marketing activities, maintaining a detailed understanding of customer needs, competitive situations, and technology developments

βœ… Support business development activities, including customer collaborations and other external parties, to meet strategic objectives

βœ… Help establish and maintain successful relationships with key customers and partners to ensure successful early adoption of new products

βœ… Support the field organization to ensure accomplishment of the revenue plan and deep technical understanding of the technology and relevant applications

βœ… Partner with leadership and external creative agency to develop brand identity and other marketing collateral and content

βœ… Create and implement relevant marketing content across multiple channels, including web, video, social media, print, and more

βœ… Interact with varying levels of internal and external personnel, including direct customer communication, public presentation, and a team-focused approach

βœ… Support field events and tradeshows as needed (~25% estimated travel)

ASSUMPTION: This role may require occasional travel to attend industry events and meet with clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6 years in product management, market development, marketing, or similar roles in life sciences or a related field

Required Skills:

  • Strong communication, presentation, and time and project management skills
  • Strong business acumen, customer focus, and customer-facing experience
  • Solid record of building alignment and working collaboratively in cross-functional teams

Preferred Skills:

  • Knowledge/experience in marketing products to biotech and pharma companies
  • Experience working on integrated marketing campaigns
  • Development of marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
  • Knowledge of: 4Ps, marketing communication mix, communication channels, channels-to-market, segmentation, value proposition, messaging and marketing program development and execution, content strategy/marketing, content audit, customer journey maps
  • Experience with marketing and voice of customer (VOC)

ASSUMPTION: Candidates with experience in the biotech or pharma industry may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $140,000 - $160,000 USD per year

Benefits:

  • Comprehensive Benefits: Medical, dental, and vision insurance, pre-tax commuter options, and a 401(k) plan
  • Unlimited PTO and Flexible Working Hours: Unlimited vacation time and flexible working hours to accommodate individual needs
  • Training and Professional Development: Collaborative goal-setting with managers to advance professionally
  • Employee Assistance Program: Support for various aspects of employee well-being
  • Travel Assistance Program: Care and support for employees while traveling

Working Hours: Full-time, typically 40 hours per week, with occasional travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing manager role in the biotech industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Mission Bio operates in the biotechnology research industry, focusing on single-cell, multi-omics analysis to help eradicate diseases like cancer

Company Size: Mission Bio is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment

Founded: Mission Bio was founded in 2014, spun out of Adam Abate’s lab for high-throughput biology at the University of California, San Francisco (UCSF)

Company Description:

  • Mission Bio is dedicated to solving complex biological problems with precision engineering, innovative biochemistry, and supported bioinformatics
  • The company's precision genomics platform is based on pioneering droplet microfluidics work
  • Mission Bio aims to help researchers and clinicians unlock single-cell biology to enable the discovery, development, and delivery of precision medicine

Company Specialties:

  • Genomics
  • Single-cell analysis
  • Precision Medicine
  • Precision Genomics
  • Bioinformatics Support
  • DNA Analysis
  • Droplet Microfluidics

Company Website: http://www.missionbio.com

ASSUMPTION: Mission Bio's focus on precision medicine and single-cell analysis makes it an attractive employer for candidates interested in cutting-edge biotechnology research.

πŸ“Š Role Analysis

Career Level: Senior Manager, Marketing

Reporting Structure: This role reports directly to the Vice President of Marketing and may have supervisory responsibilities over junior marketing team members

Work Arrangement: On-site, with occasional travel required (~25%)

Growth Opportunities:

  • Potential career progression into a director or vice president role within the marketing department
  • Expanding skills and expertise in the biotech and pharma industries
  • Gaining experience in marketing high-throughput solutions for single-cell, multi-omics analysis

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader biotech industry.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and dynamic work environment

Office Location(s): 400 E Jamie Ct, Suite 100, South San Francisco, California 94080, US

Geographic Context:

  • South San Francisco is located in the San Francisco Bay Area, providing easy access to Silicon Valley and other tech hubs
  • The area offers a mix of urban and suburban living, with numerous amenities and recreational opportunities nearby
  • Mission Bio's office is conveniently located near public transportation, making it easily accessible for employees

Work Schedule: Full-time, typically 40 hours per week, with occasional travel required

ASSUMPTION: The on-site work environment at Mission Bio fosters collaboration and innovation, with a strong emphasis on teamwork and cross-functional communication.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth behavioral and skills-based interviews with cross-functional team members
  • Final interview with the Vice President of Marketing

Key Assessment Areas:

  • Marketing strategy and planning
  • Cross-functional team collaboration
  • Industry knowledge and understanding of the pharmaceutical sector
  • Communication and presentation skills

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience, particularly in the biotech or pharma industries
  • Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
  • Research Mission Bio and the biotech industry to demonstrate your enthusiasm and understanding of the company's mission

ATS Keywords: Marketing strategy, go-to-market, pharmaceutical sector, business development, sales collateral, training materials, customer relationships, brand identity, content marketing, voice of customer (VOC)

ASSUMPTION: Mission Bio uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being considered for the role.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Customer Relationship Management (CRM) software (e.g., Salesforce)
  • Content management systems (e.g., WordPress, Drupal)
  • Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with common marketing tools and technologies is essential for success in this role, as they enable efficient management of marketing campaigns and customer relationships.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion for solving complex biological problems
  • Collaboration and teamwork
  • Innovation and continuous learning

Work Style:

  • Dynamic and fast-paced work environment
  • Cross-functional team collaboration
  • Focus on results and impact

Self-Assessment Questions:

  • Do you thrive in a dynamic, collaborative work environment?
  • Are you passionate about solving complex biological problems through innovative marketing strategies?
  • Do you have experience working in the biotech or pharma industries, and are you comfortable navigating the unique challenges and opportunities they present?

ASSUMPTION: Mission Bio values candidates who are passionate, collaborative, and results-driven, with a strong interest in the biotech industry and a desire to make a meaningful impact on the company's mission.

⚠️ Potential Challenges

  • Navigating the complexities of the pharmaceutical industry and its regulatory environment
  • Balancing multiple priorities and projects simultaneously
  • Occasional travel requirements (~25%)
  • Keeping up with the latest trends and developments in the biotech and pharma industries

ASSUMPTION: These challenges can be overcome through strong communication, project management, and industry-specific knowledge, as well as a willingness to adapt and learn in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on the pharmaceutical sector, requiring a deep understanding of the industry and its unique marketing challenges
  • Mission Bio's focus on precision medicine and single-cell analysis sets it apart from other biotech companies, offering candidates the opportunity to work on cutting-edge research and technology
  • This role offers the potential for career growth and development within the marketing department and the broader biotech industry

ASSUMPTION: When comparing this role to similar positions, candidates should consider the unique focus on the pharmaceutical sector and the opportunity to work on innovative biotechnology research.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new product launch in the pharmaceutical sector
  • Creating and implementing a customer journey map to improve customer engagement and satisfaction
  • Conducting a content audit and developing a comprehensive content strategy to support business development efforts

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Senior Manager, Marketing might undertake at Mission Bio, highlighting the role's focus on strategy, execution, and customer engagement.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for Mission Bio?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Mission Bio support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the pharmaceutical sector, and how can this role help address them?
  • How does Mission Bio foster a culture of innovation and collaboration within its marketing department?

ASSUMPTION: These interview questions help candidates better understand the role's priorities, expectations, and opportunities for growth, as well as the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing experience, particularly in the biotech or pharma industries
  • Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
  • Research Mission Bio and the biotech industry to demonstrate your enthusiasm and understanding of the company's mission
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.