📌 Core Information
🔹 Job Title: Senior Manager, Marketing
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing annual marketing and brand strategy for RBC Wealth Management Asia
- Measuring and reporting on marketing campaign performance
- Collaborating with regional business leaders and teams
- Providing guidance and enablement on marketing opportunities and branding activities
- Managing a robust calendar of marketing tactics across various channels
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage marketing campaigns and collaborate with diverse teams.
📋 Key Responsibilities
✅ Develop and implement annual marketing and brand strategy for RBC Wealth Management Asia
✅ Measure and report on marketing campaign performance, using data to gain insights and optimize accordingly
✅ Collaborate with regional business leaders, product groups, and owners, members of the marketing team, corporate communications group, and sustainability and impact team
✅ Support the regular development of content on wealth management topics for the public-facing corporate website
✅ Strengthen RBC WM’s Culture of Philanthropy by supporting charitable corporate donations and sponsorships and select employee volunteer programs
ASSUMPION: The role involves a mix of strategic planning, hands-on campaign management, and stakeholder engagement, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree preferably in Marketing or Business
Experience: 5+ years of experience in marketing strategy and execution, particularly in finance and wealth management
Required Skills:
- Proven experience in marketing strategy and execution
- Excellent relationships management and partnership development capabilities
- Ability to manage effectively as a member of a global team across multiple time zones
- Excellent presentation, interpersonal, verbal, and written communication skills
- Good analytical skills and strong creative problem-solving skills
- Ability to manage conflicting priorities, excellent project management, leadership skills, and attention to detail
- Proficiency in written Traditional or Simplified Chinese
Preferred Skills:
- Experience in the wealth management industry
- Fluency in additional Asian languages
ASSUMPTION: The ideal candidate will have a strong background in marketing strategy and execution, with a solid understanding of the finance and wealth management industries, and excellent communication skills in both English and Chinese.
💰 Compensation & Benefits
Salary Range: SGD 180,000 - 250,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Performance-based bonus and incentive programs
- Retirement savings plans
- Employee discounts and perks
- Learning and development opportunities
Working Hours: 40 hours per week, Monday to Friday, with flexibility for the role
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and RBC's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Large enterprise)
Founded: 1864 (Headquarters: Toronto, Ontario, Canada)
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
- RBC offers a wide range of financial services, including personal and commercial banking, wealth management, insurance, and capital markets
- RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients
Company Specialties:
- Financial services
- Banking
- Investing
- Insurance
- Financial planning
- Wealth management
- Capital markets
Company Website: www.rbc.com
ASSUMPTION: RBC is a large, established financial institution with a global presence, offering a wide range of career opportunities and a comprehensive benefits package.
📊 Role Analysis
Career Level: Senior management
Reporting Structure: Reports directly to the Head of Marketing, Wealth Management Asia
Work Arrangement: On-site, full-time position with flexibility for the role
Growth Opportunities:
- Potential to grow within the marketing team or take on additional responsibilities as the business expands
- Opportunities to work on high-impact projects and collaborate with senior leaders
- possibility to transition into other roles within RBC's diverse business lines
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building in the Asia Square Tower 1
Office Location(s): 8 Marina View, #26-01, Asia Square Tower 1, Singapore 018961
Geographic Context:
- Singapore is a global financial hub with a multicultural environment
- The office is located in the Marina Bay district, offering easy access to public transportation and amenities
- The city-state has a tropical climate with high temperatures and humidity throughout the year
Work Schedule: Standard office hours from Monday to Friday, with flexibility for the role
ASSUMPTION: The office environment is modern and professional, with a diverse and multicultural workforce. The location offers easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign management skills
- Communication and presentation abilities
- Cultural fit and alignment with RBC's values
- Problem-solving skills and analytical thinking
- Language proficiency in English and Chinese
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions focusing on marketing strategy, campaign management, and stakeholder engagement
- Demonstrate your understanding of RBC's business and the wealth management industry
- Showcase your ability to work effectively in a global, multicultural team
ATS Keywords: Marketing strategy, campaign management, stakeholder engagement, brand development, wealth management, finance, banking, Chinese language proficiency
ASSUMPTION: The interview process will assess your marketing skills, strategic thinking, and cultural fit for the role and RBC's work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in relevant marketing, project management, and data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Courage
- Respect
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with RBC's values, particularly in demonstrating service, trust, and integrity?
- Are you comfortable working in a multicultural, global team with diverse perspectives?
- Do you thrive in a fast-paced, dynamic work environment that requires adaptability and strong communication skills?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with RBC's values and work style, as well as the ability to thrive in a multicultural, global team.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Working effectively across different time zones and cultures
- Balancing strategic planning with hands-on campaign execution
- Adapting to a dynamic work environment and changing priorities
- Meeting tight deadlines and performance expectations in a high-pressure role
ASSUMPTION: The role may present challenges in managing multiple priorities, working across different time zones, and balancing strategic planning with hands-on campaign execution.
📈 Similar Roles Comparison
- This role is unique in its focus on the wealth management industry and the Asia-Pacific region
- Similar roles in other industries may have different target audiences, product offerings, and market dynamics
- Career progression in this role may involve moving into senior leadership positions within RBC's marketing organization or transitioning into other business lines
ASSUMPTION: While this role shares similarities with other marketing management positions, its focus on the wealth management industry and the Asia-Pacific region makes it unique.
📝 Sample Projects
- Developing and executing a regional marketing campaign to promote RBC Wealth Management's new investment products
- Collaborating with regional business leaders to create targeted content for high-net-worth clients
- Managing a team to execute a large-scale event, such as a client appreciation day or industry conference
ASSUMPTION: Sample projects may involve strategic planning, campaign management, stakeholder engagement, and team leadership, requiring strong organizational skills and adaptability.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for RBC Wealth Management Asia?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does RBC support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and shows that you have done your research on RBC and the wealth management industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions focusing on marketing strategy, campaign management, and stakeholder engagement
- Demonstrate your understanding of RBC's business and the wealth management industry
- Showcase your ability to work effectively in a global, multicultural team
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
