Senior Manager, Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Marketing

🔹 Company: Melco Resorts & Entertainment

🔹 Location: City of Dreams Macau

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing marketing services and developing the City of Dreams master-brand
• Strategic solicitation and implementation of advertising and promotional opportunities
• Budget management and accurate forecasting
• Team leadership and mentoring
• Strong negotiation and communication skills

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills to oversee marketing initiatives and ensure consistent branding across the company.

📋 Key Responsibilities

✅ Manage marketing initiatives and projects to deliver business unit requirements

✅ Develop marketing and communications programs within the annual Business Plan

✅ Manage and communicate the master media schedule and marketing activity plan

✅ Develop and implement advertising campaigns

✅ Establish and maintain relationships with external advertising, media, and branding agencies

✅ Manage the annual marketing budget and provide accurate monthly forecasts

✅ Manage and control the Melco master-brand and sub-brands

✅ Manage partner brand communications and ensure adherence to Melco brand guidelines

✅ Manage, mentor, and develop the Brands & Communications team

✅ Identify marketing opportunities and conduct negotiations with potential partners

✅ Lead the planning and implementation of joint promotions action plans

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Relevant tertiary qualifications in Marketing, Communications, Business, or International Studies. MBA studies are an advantage.

Experience: At least 8-10 years of solid marketing management and leadership experience in a related environment.

Required Skills:

• Excellent communication skills with confidence and professionalism
• Strong negotiation skills and ability to translate concepts into business opportunities
• Ability to manage, mentor, and develop a large team
• Strong attention to detail and ability to work accurately under pressure
• Competent commercial acumen including budget management responsibilities
• Ability to manage the full marketing mix including marketing services, branding, and promotional partnerships
• Competent computer literacy, including Word, Excel, PowerPoint
• An excellent understanding of high-end brands and how to deliver design and art for aspirational lifestyle brands
• Passionate about branding and partnerships to deliver success
• Strong time management and organizational skills
• Good written and verbal skills in English and Cantonese

Preferred Skills:

• Strong Mandarin written and verbal skills

ASSUMPTION: Given the senior nature of this role, candidates should have extensive experience in marketing management and leadership, with a strong track record of delivering results and managing teams.

💰 Compensation & Benefits

Salary Range: Based on the experience level and location, the estimated salary range for this role is HKD 800,000 - 1,200,000 per annum. This is an estimate and the actual salary may vary based on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and multicultural work environment

Working Hours: Full-time position with standard office hours. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing manager role in Macau. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically integrated resorts and entertainment facilities in Asia.

Company Size: Melco Resorts & Entertainment has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Melco Resorts & Entertainment was established in 2004, with a history of growth and expansion in the Asian gaming and entertainment industry.

Company Description:

• Melco Resorts & Entertainment is an award-winning developer, owner, and operator of casino gaming and entertainment casino resort facilities in Asia.
• The company currently operates several integrated resorts, including City of Dreams Macau, Altira Macau, Mocha Clubs, Studio City, and City of Dreams Manila.
• Melco Resorts & Entertainment is committed to delivering world-class entertainment experiences and creating memorable moments for its guests.

Company Specialties:

• Gaming
• Hospitality
• Hotels
• Food & Beverage
• Entertainment
• Retail
• and Conferences

Company Website: http://www.melco-resorts.com

ASSUMPTION: Working for Melco Resorts & Entertainment offers opportunities to be part of a dynamic and multicultural team, with a focus on delivering exceptional guest experiences and driving business growth.

📊 Role Analysis

Career Level: Senior Manager level, reporting directly to the Vice President of Marketing or a similar executive.

Reporting Structure: This role is likely to have a team of marketing professionals reporting to it, including brand managers, communications specialists, and marketing coordinators.

Work Arrangement: On-site, with occasional remote work or flexible hours possible for qualified candidates.

Growth Opportunities:

• Progression to a Vice President or Director role within the marketing department
• Expansion into other areas of the business, such as operations or hotel management
• Opportunities to work on special projects or initiatives that drive strategic growth

ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern and luxurious integrated resort environment, with state-of-the-art facilities and amenities.

Office Location(s): City of Dreams Macau, Estrada do Istmo, Cotai, Macao

Geographic Context:

• Macau is a Special Administrative Region (SAR) of China, located across the Pearl River Delta from Hong Kong
• Macau is a major tourist destination, known for its gaming, entertainment, and cultural attractions
• The City of Dreams resort is one of the largest and most popular integrated resorts in Macau

Work Schedule: Standard office hours, with occasional overtime required to meet project deadlines. The work environment is dynamic and fast-paced, with a focus on delivering results and driving business growth.

ASSUMPTION: Working in Macau offers a unique opportunity to be part of a dynamic and multicultural team, with exposure to a diverse range of guests and visitors from around the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interviews with the hiring manager and other stakeholders
• Final round interviews with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and forecasting
• Team leadership and management
• Cross-functional collaboration and stakeholder management
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
• Research the company and the role to demonstrate your understanding of the business and the industry

ATS Keywords: Marketing Management, Brand Development, Advertising Campaigns, Budget Management, Team Leadership, Negotiation Skills, Communication Skills, Project Management, Creative Brief Writing, Partnership Development, Attention to Detail, Commercial Acumen, Time Management, Organizational Skills, Bilingual Communication, Networking

ASSUMPTION: The interview process for this role is likely to be competitive and rigorous, with a focus on assessing the candidate's strategic thinking, leadership, and communication skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing technology stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Innovation
• Responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional guest experiences

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you an effective communicator and collaborator, with strong leadership skills?
• Are you passionate about delivering exceptional results and driving business growth?

ASSUMPTION: Melco Resorts & Entertainment values candidates who are dynamic, innovative, and results-driven, with a strong commitment to delivering exceptional guest experiences.

⚠️ Potential Challenges

• Managing a large team and balancing multiple projects and deadlines
• Working in a fast-paced and dynamic work environment
• Adapting to a multicultural and diverse work environment
• Navigating the unique regulatory and cultural landscape of Macau

ASSUMPTION: This role presents significant challenges and opportunities for growth and development, with a focus on delivering results and driving business growth in a dynamic and multicultural work environment.

📈 Similar Roles Comparison

• Compared to other senior marketing manager roles, this position has a broader scope of responsibilities, including brand management and partnership development
• This role is unique in its focus on the integrated resort and entertainment industry in Asia
• Career progression opportunities may vary depending on the specific company and industry

ASSUMPTION: This role offers a unique opportunity to work in the dynamic and fast-growing integrated resort and entertainment industry in Asia, with a focus on delivering exceptional guest experiences and driving business growth.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new integrated resort opening
• Managing a team to execute a large-scale advertising campaign for an existing resort
• Negotiating and managing partnerships with external brands and vendors to enhance the guest experience

ASSUMPTION: The specific projects and initiatives for this role may vary depending on the company's strategic priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall success of the company's integrated resorts and entertainment offerings?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional growth and development of its marketing team members?
• What are the most challenging aspects of working in the integrated resort and entertainment industry in Macau?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their understanding of the business and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
• Research the company and the role to demonstrate your understanding of the business and the industry
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.