Senior Manager, Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Marketing

🔹 Company: Storable

🔹 Location: United States (Remote, Pacific Time Zone)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Remote (Pacific Time Zone)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for two business units (Marine and RV & Camping) to drive new business acquisition and customer retention.
• Managing a team of marketers and fostering a culture of data-driven experimentation and growth.
• Collaborating with cross-functional teams to ensure alignment with strategic goals and brand alignment.
• Optimizing campaigns for pipeline efficiency and CAC, with a focus on outcomes over operations.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B SaaS marketing to drive growth and retention across two business units.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive new customer acquisition and retention across Marine and RV & Camping business units.

✅ Lead, mentor, and manage a team of 2-3 marketers focused on demand generation and customer-centric marketing.

✅ Collaborate with Sales, Product Marketing, and Customer Success to ensure unified go-to-market execution.

✅ Scale high-performing channels across inbound, outbound, paid media, and ABM to maximize customer lifetime value.

✅ Translate growth goals into campaign strategies that span multiple touchpoints and channels, leveraging tools like HubSpot, Salesforce, and Pardot.

✅ Define and report on marketing KPIs, pipeline impact, and ROI, continuously testing and refining programs based on performance insights.

ASSUMPTION: This role requires a strong understanding of marketing automation tools, CRM, digital demand generation, ABM, paid media, and lifecycle marketing to drive successful campaign execution and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10 years in B2B SaaS marketing, with a focus on growth and retention

Required Skills:

• Proven expertise in marketing automation (HubSpot required; Pardot a plus) and CRM (Salesforce required)
• Strong knowledge of digital demand generation, ABM, paid media, and lifecycle marketing
• Highly analytical with experience optimizing campaigns through performance data and attribution modeling
• Exceptional collaboration and stakeholder management skills
• Ability to thrive in a fast-paced, results-driven environment

Preferred Skills:

• Experience leading and scaling marketing teams across multiple verticals or product lines
• Fluency in Spanish (for targeting the Latin American market)

ASSUMPTION: Candidates with experience in the Marine and RV & Camping industries may have an advantage, but a strong B2B SaaS marketing background is the primary requirement.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 USD (Based on experience and internal budget)

Benefits:

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance
• 401(k) match after 60 days, 100% vested after 1 year
• Employer contribution to your HSA, plus an HRA to help offset your deductible
• Instant access to flexible vacation
• Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences
• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events
• 8 hours of Rest, Relax, Recharge time to care for your mental health
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively
• ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment
• Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed
• $50 monthly home data stipend, plus a home office sign-on bonus of $250
• Fertility care support options to help in your journey towards parenthood
• Access to financial experts to help you make informed decisions and achieve your financial goals
• Direct Student Loan Payment Program, some qualifications and eligibility rules apply

Working Hours: Full-time, with a focus on Pacific Time Zone hours

ASSUMPTION: The salary range provided is based on the company's pay transparency statement and industry standards for a Senior Manager, Marketing role in B2B SaaS.

📌 Applicant Insights

🔍 Company Context

Industry: Storable operates in the specialty real estate management software industry, focusing on self-storage, marine, and RV & camping sectors. The market is competitive, with established players and emerging startups vying for market share.

Company Size: Storable is a mid-sized company with 51-200 employees, providing ample opportunities for growth and career advancement.

Founded: Storable was founded in 2010 and has since grown to become a leading provider of integrated management software and marketplaces for specialty real estate.

Company Description:

• Storable is a fully distributed company that redefines property management for specialty real estate, integrating management software with marketplaces, websites, CRM, insurance, payments, and more.
• The company's platform is purpose-built for the self-storage, marine, and RV & camping industries, helping owners and operators win more every day.
• Storable's "Win More" culture reflects its commitment to delivering exceptional value to customers and fostering the personal and professional growth of its employees.

Company Specialties:

• Property Management Software
• Marketplaces
• Websites
• CRM
• Insurance
• Payments
• Self-Service Technology
• Channel Manager
• Booking Engine
• Cloud Computing
• SaaS

Company Website: www.storable.com

ASSUMPTION: Storable's focus on specialty real estate management software and marketplaces sets it apart from competitors, providing a unique value proposition for customers and opportunities for growth.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the GMs of the Marine and RV & Camping business units.

Reporting Structure: The Senior Manager, Marketing will report directly to the GMs of the Marine and RV & Camping business units and will manage a team of 2-3 marketers.

Work Arrangement: This is a remote-first role, with a focus on Pacific Time Zone hours. Occasional travel may be required for team meetings and industry events.

Growth Opportunities:

• As Storable continues to expand its market share, there will be opportunities for the Senior Manager, Marketing to grow into a VP or Director of Marketing role within the company.
• With the company's focus on customer retention and upselling, there may be opportunities to transition into a customer success or customer experience role.
• The Senior Manager, Marketing may also have the opportunity to lead marketing efforts for new product lines or business units as Storable continues to grow.

ASSUMPTION: The growth opportunities for this role are tied to Storable's overall growth and expansion into new markets and product lines.

🌍 Location & Work Environment

Office Type: Fully remote, with occasional team meetings and industry events

Office Location(s): United States (with a focus on the Pacific Time Zone)

Geographic Context:

• The United States is the primary market for Storable's Marine and RV & Camping business units, with a heavy focus on customer acquisition and retention.
• Storable also has a presence in Australia and New Zealand, with plans to expand into additional international markets.
• The Pacific Time Zone is preferred for this role to ensure alignment with the core business hours for Storable's target markets.

Work Schedule: Full-time, with a focus on Pacific Time Zone hours

ASSUMPTION: The remote work arrangement for this role provides flexibility and work-life balance, with a focus on outcomes over hours worked.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth behavioral and skills-based interview with the Hiring Manager and a member of the Marketing team
• Final interview with the GMs of the Marine and RV & Camping business units
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Collaboration and stakeholder management
• Analytical skills and data-driven mindset
• Cultural fit and alignment with Storable's "Win More" values

Application Tips:

• Tailor your resume and cover letter to highlight your B2B SaaS marketing experience, with a focus on growth and retention strategies.
• Prepare for behavioral interview questions that assess your leadership, collaboration, and problem-solving skills.
• Be ready to discuss your experience with marketing automation tools, CRM, and digital demand generation strategies.
• Research Storable's products, target markets, and competition to demonstrate your understanding of the role and the company.
• Follow up with the Hiring Manager after your interview to reiterate your interest in the role and address any concerns or questions that may have arisen during the interview process.

ATS Keywords: B2B SaaS Marketing, Growth Strategy, Retention Strategy, Demand Generation, Team Leadership, Data-Driven Mindset, Collaboration, Campaign Execution, Marketing Automation, CRM, Digital Demand Generation, ABM, Paid Media, Lifecycle Marketing, Analytical Skills, Stakeholder Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit with Storable's "Win More" values.

🛠️ Tools & Technologies

• HubSpot (required)
• Salesforce (required)
• Pardot (preferred)
• Google Analytics
• Marketo
• LinkedIn Ads
• Google Ads
• SEO and content marketing tools (e.g., Ahrefs, Moz, WordPress)

ASSUMPTION: The tools and technologies required for this role are industry-standard for B2B SaaS marketing, with a focus on marketing automation, CRM, and digital demand generation.

👔 Cultural Fit Considerations

Company Values:

• Win More: Deliver exceptional value to customers and empower employees to achieve and win more than ever before.
• Do More: Take initiative, be proactive, and continuously seek to improve.
• Be More: Be authentic, be yourself, and bring your unique perspective to the table.
• One Team: Work together, support each other, and celebrate our collective successes.
• Customer First: Put our customers at the center of everything we do.

Work Style:

• Data-driven and results-focused
• Collaborative and team-oriented
• Adaptable and open to change
• Customer-centric and customer-focused
• Proactive and self-motivated

Self-Assessment Questions:

• How do you align with Storable's "Win More" value, and how have you demonstrated this in your previous roles?
• Describe a time when you had to adapt to a significant change in your work environment. How did you approach this, and what was the outcome?
• How do you prioritize and manage multiple projects and deadlines, and how do you ensure that your team is supported and empowered to succeed?

ASSUMPTION: Storable's "Win More" culture emphasizes delivering exceptional value to customers and fostering the personal and professional growth of employees, making cultural fit a critical factor in the hiring process.

⚠️ Potential Challenges

• The Senior Manager, Marketing role requires managing a team remotely, which may present challenges in maintaining productivity, engagement, and collaboration.
• Storable's focus on two business units (Marine and RV & Camping) may require the Senior Manager, Marketing to juggle competing priorities and ensure alignment with each business unit's strategic goals.
• The remote work arrangement may present challenges in maintaining work-life balance and avoiding burnout.
• The Pacific Time Zone focus may require the Senior Manager, Marketing to work asynchronously with team members in other time zones, presenting challenges in communication and collaboration.

ASSUMPTION: The potential challenges for this role are tied to the remote work arrangement, managing a team, and balancing the priorities of two business units.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Senior Manager, Marketing role at Storable requires a deep understanding of B2B SaaS marketing and a focus on growth and retention strategies for two distinct business units.
• While the role may share similarities with other marketing management roles, the focus on specialty real estate management software and marketplaces sets it apart from other opportunities in the industry.
• The career path for this role may lead to a VP or Director of Marketing position within Storable, providing opportunities for growth and advancement within the company.

ASSUMPTION: The Senior Manager, Marketing role at Storable is unique in its focus on specialty real estate management software and marketplaces, providing a distinct value proposition for candidates and opportunities for growth.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product line or business unit within Storable
• Optimizing customer acquisition costs and maximizing customer lifetime value for the Marine and RV & Camping business units
• Launching a successful ABM campaign targeting key enterprise accounts in the Marine and RV & Camping industries
• Implementing a marketing automation workflow to streamline lead qualification and handoff to the sales team

ASSUMPTION: The sample projects for this role are tied to Storable's focus on growth, retention, and customer acquisition for the Marine and RV & Camping business units.

❓ Key Questions to Ask During Interview

• How does Storable support the professional development and growth of its marketing team members?
• Can you describe the team structure and dynamics within the Marketing department, and how does the Senior Manager, Marketing role fit into this structure?
• How does Storable measure and track the success of its marketing campaigns, and how does the Senior Manager, Marketing role contribute to this process?
• What are the key priorities for the Senior Manager, Marketing role in the first 90 days, and how does the role evolve over time?
• How does Storable approach collaboration and communication with remote team members, and what tools and processes are in place to support this?

ASSUMPTION: The key questions to ask during the interview process for the Senior Manager, Marketing role at Storable focus on the company's support for professional development, team structure, campaign measurement, role priorities, and remote collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B SaaS marketing experience, with a focus on growth and retention strategies
• Prepare for behavioral interview questions that assess your leadership, collaboration, and problem-solving skills
• Be ready to discuss your experience with marketing automation tools, CRM, and digital demand generation strategies
• Follow up with the Hiring Manager after your interview to reiterate your interest in the role and address any concerns or questions that may have arisen during the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.