Senior Manager, Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Marketing

🔹 Company: Tory Burch

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading multi-dimensional 360-degree marketing programs to drive deep customer engagement online and offline
• Supporting the brand elevation and rejuvenation strategy in Japan while connecting with the Women Empowerment mission of the brand
• Partnering with internal business unit owners to support the growth of online and offline business through Retail Marketing, Digital Marketing, and CRM functions
• Fostering synergy with cross-functional teams at both the Japan office and New York Headquarters to bring year-round compelling marketing strategies to life

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams across different cultures and time zones.

📋 Key Responsibilities

✅ Marketing Strategic Ideation, Planning and Execution:

• Partnering with key business stakeholders to formulate 360-degree strategic marketing priorities for Japan
• Designing and implementing year-round marketing programs within the defined budget to meet pre-defined KPI’s and objectives
• Measuring, reviewing, and fine-tuning marketing tactics according to performance
• Leading the development of 360 concepts and deploying marketing tactics including retail, digital, and CRM marketing
• Strategic planning on the retail marketing calendar and coordinating within the team to support the retail team on all marketing activations, especially in-store ones
• Closely collaborating with the PR team on coherent brand messaging to customers and media

✅ Budget Construction, Management and Reporting:

• Being the gatekeeper of the marketing budget by setting and measuring KPI and ROI by campaigns to maximize budget effectiveness
• Accountable for the actual spending per action/program and the corresponding results
• Accountable for ensuring that all reporting is completed according to plan

✅ CRM and Loyalty Program:

• Developing a CRM mindset within retail and cross-functional colleagues and fostering a customer data collection culture especially on digital tools
• Providing regular CRM reports with actionable insights to the business unit owners
• Deploying and upgrading functionalities on local clienteling tools and CRM dashboards
• Scoping, structuring, and defining processes to ensure that campaign selection, program, and reporting needs are met
• Contributing towards the global thinking in customer segmentation to ensure that the Japanese context is represented
• Driving CRM and Loyalty Programs that grow local clientele and sales, with a focus on the LINE application

ASSUMPTION: This role requires a strong understanding of the Japanese market, digital marketing landscape, and CRM strategies to drive customer engagement and sales growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5 years of solid experience in marketing functions with strong leadership and consensus-building skills

Required Skills:

• Proven track record in developing 360 marketing programs

• Strong interpersonal skills with the ability to work with colleagues across different cultural backgrounds and personalities
• Excellent communication skills to explain vision and strategy to teams and external members
• Ability to adapt and be flexible
• Strong leadership skills with the ability to drive goals with the big picture in mind
• Digitally savvy with experience in the digital marketing landscape in Japan, including all relevant online channels
• Relevant marketing experiences with an international company, preferably with luxury product experience

Preferred Skills:

• Fluency in Japanese and English
• Experience working with luxury brands
• Knowledge of the Japanese luxury market

ASSUMPTION: Fluency in Japanese is highly preferred for this role, given the target market and the need to communicate effectively with local teams and customers.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Manager role in Tokyo, the estimated salary range is ¥12,000,000 - ¥15,000,000 per year. This range takes into account the experience level, location, and the competitive nature of the luxury retail industry.

Benefits:

• Employee discount and exclusive sample sales
• Generous benefits package, including health insurance and retirement plans
• Free executive coaching on-demand

Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required during peak periods.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Tory Burch is a luxury lifestyle brand founded in 2004, offering ready-to-wear, handbags, footwear, accessories, jewelry, home, and beauty products. The company operates in the competitive luxury retail market, with a strong focus on empowering women through its products and initiatives.

Company Size: Tory Burch has 1,001-5,000 employees globally, with a presence in North America, Europe, the Middle East, Latin America, Asia, and Australia. This mid-sized company structure offers a balance between a large corporate environment and a more intimate, collaborative work culture.

Founded: The company was founded in 2004 by Tory Burch, who serves as the Chief Creative Officer and continues to be actively involved in the brand's creative direction and strategic growth.

Company Description:

• Tory Burch is an American luxury lifestyle brand founded in New York in 2004
• The brand offers a range of products, including ready-to-wear, handbags, shoes, accessories, jewelry, home, and beauty
• The company is committed to empowering women through its products and initiatives, with a focus on supporting women entrepreneurs through the Tory Burch Foundation

Company Specialties:

• Luxury fashion and accessories
• Beauty and home products
• Women's empowerment initiatives

Company Website: http://torybur.ch/linkedin

ASSUMPTION: Tory Burch's commitment to empowering women is a core aspect of the company's mission and values, and this commitment is reflected in the company's products, initiatives, and work culture.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the Regional Marketing Director or a similar role. The ideal candidate will have 5-10 years of experience in marketing, with a proven track record in developing and executing successful marketing strategies.

Reporting Structure: The Senior Manager, Marketing will report directly to the Regional Marketing Director or a similar role and will work closely with cross-functional teams, including retail, merchandising, eCommerce, PR, and other marketing teams based in Japan and New York Headquarters.

Work Arrangement: This is an on-site role based in Tokyo, Japan. The ideal candidate will be able to work effectively in a fast-paced, dynamic environment and collaborate with teams across different time zones.

Growth Opportunities:

• Potential career progression into regional or global marketing leadership roles
• Opportunities to work on high-impact projects and initiatives that drive brand growth and customer engagement
• Exposure to a diverse range of marketing functions and channels, allowing for the development of a well-rounded skill set

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the brand's success in the Japanese market.

🌍 Location & Work Environment

Office Type: The Tory Burch Japan office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a major global city and the capital of Japan, offering a vibrant cultural scene, world-class dining, and extensive shopping opportunities
• The city is well-connected by public transportation, making it easy to commute to and from work
• Tokyo is a bustling metropolis with a population of over 13 million people, providing ample opportunities for networking and professional growth

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with overtime required during peak periods. The work arrangement is on-site, with the expectation that the candidate will be present in the office during core business hours.

ASSUMPTION: The work environment at Tory Burch is collaborative and supportive, with a strong focus on empowering employees to achieve their full potential.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening
• Phone or video call with the HR department to discuss the role and assess cultural fit
• In-person or video interview with the hiring manager and/or other team members to discuss the role in more detail and assess skills and experience
• Final interview with the Regional Marketing Director or a similar role to discuss the candidate's strategic vision for the role and their fit within the team

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Cultural awareness and adaptability
• Communication and presentation skills
• Analytical and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your strategic vision for the role and how you would drive customer engagement and brand growth in the Japanese market
• Demonstrate your understanding of the Tory Burch brand and its commitment to empowering women
• Showcase your ability to work effectively with cross-functional teams and stakeholders

ATS Keywords: Marketing strategy, customer engagement, brand elevation, CRM, digital marketing, retail marketing, team leadership, cross-functional collaboration, Japanese market, luxury retail

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the Tory Burch organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, Mailchimp)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience working with a range of marketing tools and technologies, with a strong preference for candidates with experience using CRM software and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Adaptable – We change before we have to
• Entrepreneurial – We own it
• Collaborative – There’s no “I” in Tory
• Client & Brand Focused – We put ourselves in Tory’s shoes
• Live the Values – We show up for each other
• Functional Expertise – We’re constantly learning and growing

Work Style:

• Fast-paced and dynamic, with a focus on driving results and continuous improvement
• Collaborative and supportive, with a strong emphasis on teamwork and cross-functional collaboration
• Empowering and inclusive, with a commitment to fostering a diverse and inclusive work environment

Self-Assessment Questions:

• Do you align with Tory Burch's commitment to empowering women through its products and initiatives?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with teams across different time zones?
• Do you have a proven track record of driving results and continuous improvement in a marketing role?

ASSUMPTION: Tory Burch values a diverse and inclusive work environment, and the ideal candidate will be able to demonstrate their commitment to the company's values and work style.

⚠️ Potential Challenges

• The role requires a strong understanding of the Japanese market and the ability to adapt marketing strategies to resonate with local customers
• The role may require frequent travel to other regions in Asia and collaboration with teams across different time zones
• The role may involve working on high-pressure projects with tight deadlines
• The role may require navigating a complex organizational structure and building relationships with stakeholders at various levels

ASSUMPTION: The ideal candidate will be able to demonstrate their ability to overcome these challenges and thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager role in a luxury retail company, with a focus on driving customer engagement and brand growth in the Japanese market
• Compared to other luxury retail companies, Tory Burch is known for its commitment to empowering women and its strong brand identity
• Career progression in this role may involve moving into regional or global marketing leadership roles, with the potential to work on high-impact projects and initiatives

ASSUMPTION: The ideal candidate will have experience working in a similar role in the luxury retail industry and be able to demonstrate their understanding of the unique aspects of the Tory Burch brand and its commitment to empowering women.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new product line in the Japanese market
• Building and optimizing a CRM system to improve customer data collection and segmentation, leading to more targeted and effective marketing campaigns
• Collaborating with cross-functional teams to create and execute a high-impact in-store marketing event to drive customer engagement and sales

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results and continuous improvement in a marketing role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for the Japanese market and how this role fits into that strategy?
• How does Tory Burch support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Tory Burch measure the success of its marketing campaigns, and what metrics are most important for this role?
• What are the key challenges facing the marketing team in the Japanese market, and how can this role help address them?

ASSUMPTION: The ideal candidate will be proactive in asking insightful questions to demonstrate their interest in the role and their understanding of the company's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your strategic vision for the role and your fit within the Tory Burch organization
• Prepare examples of your past marketing campaigns and their results to showcase your ability to drive customer engagement and brand growth
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.