📌 Core Information
🔹 Job Title: Senior Manager - Marketing & Accessibility
🔹 Company: CIBC
🔹 Location: Toronto-81 Bay, 33rd Floor
🔹 Job Type: Temporary (Fixed Term)
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (1-3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Leading accessibility initiatives across marketing and communications
- Collaborating with cross-functional teams to ensure compliance with accessibility standards
- Developing training programs and conducting audits to maintain accessibility standards
- Championing accessibility as a core pillar of marketing excellence
- Working in a hybrid environment with 1-3 days on-site per week
ASSUMPTION: This role requires a balance of strategic thinking and hands-on project management to drive accessibility initiatives across marketing and communications. The hybrid work arrangement allows for flexibility while maintaining collaboration with on-site teams.
📋 Key Responsibilities
✅ Lead the integration of accessibility best practices across marketing and communications efforts
✅ Ensure compliance with relevant accessibility legislation (ACA, AODA, WCAG)
✅ Collaborate with cross-functional teams to develop training programs and conduct audits
✅ Maintain and enhance brand guidelines, templates, tone of voice frameworks, and visual identity systems to ensure inclusive communication
✅ Partner with external agency partners and vendors to ensure accessibility requirements are understood and met
ASSUMPTION: This role requires a deep understanding of accessibility standards and the ability to translate complex regulatory and technical requirements into practical guidelines for internal and external teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 7+ years of progressive experience in marketing, creative services, or digital content, with at least 3 years in accessibility and inclusive design
Required Skills:
- Expertise in accessibility standards (WCAG 2.1/2.2), relevant legislation (ACA, AODA), and accessibility testing tools
- Strong project management skills and attention to detail
- Excellent communication skills, with the ability to simplify complex regulations for non-technical audiences
- Experience with accessibility audits and developing remediation recommendations
- Knowledge of creative and brand systems, and how to align accessibility with visual and verbal identity standards
Preferred Skills:
- Certification in accessibility (e.g., CPACC, WAS, Trusted Tester)
- Experience with Zero Height or similar centralized repository platforms
- Fluency in French
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on accessibility and inclusive design. Experience with accessibility audits and relevant legislation is essential for this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a senior marketing role with accessibility focus)
Benefits:
- Competitive compensation
- Banking benefit
- Wellbeing support
- Employee and family assistance programs
- Social recognition program
Working Hours: 37.5 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role with a focus on accessibility and inclusive design. The benefits package is competitive and includes a range of wellbeing and support programs.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Large enterprise)
Founded: 1867 (as The Canadian Bank of Commerce)
Company Description:
- CIBC is a leading Canadian financial institution with a presence in personal and business banking, wealth management, and wholesale banking
- CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong
- The company offers a range of financial products and services, as well as innovative tools designed around client priorities
Company Specialties:
- Retail Banking
- Business Banking
- Wealth Management
- Wholesale Banking
Company Website: www.cibc.com
ASSUMPTION: CIBC is a large, established financial institution with a broad range of products and services. The company is committed to creating an inclusive environment and offers a range of benefits and wellbeing support for employees.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior leader within the marketing department
Work Arrangement: Hybrid (1-3 days on-site per week, with other days remote)
Growth Opportunities:
- Potential to expand the accessibility team and take on a leadership role within the department
- Opportunities to work on high-impact projects and drive change within the organization
- Possibility to transition into a permanent role, depending on the success of the 6-month temporary opportunity
ASSUMPTION: This role offers opportunities for career growth and leadership within the accessibility and marketing departments. The hybrid work arrangement provides flexibility while maintaining collaboration with on-site teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): CIBC Square, 81 & 141 Bay, Toronto, Ontario, CA
Geographic Context:
- Toronto is a multicultural city with a diverse range of neighborhoods and amenities
- The office is located in the heart of the city's financial district, with easy access to public transportation and nearby attractions
- The city offers a range of housing options, from urban condos to suburban single-family homes
Work Schedule: Standard banking hours, with flexibility for hybrid work arrangement
ASSUMPTION: The office location offers a modern, collaborative work environment with easy access to public transportation and nearby amenities. The hybrid work arrangement provides flexibility while maintaining collaboration with on-site teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final round interview with senior leadership
- Background check and reference verification
Key Assessment Areas:
- Demonstrated expertise in accessibility standards and relevant legislation
- Strong project management skills and attention to detail
- Excellent communication skills and ability to simplify complex regulations
- Cultural fit with CIBC's values of trust, teamwork, and accountability
- Alignment with CIBC's commitment to creating an inclusive environment
Application Tips:
- Tailor your resume and cover letter to highlight your accessibility experience and relevant skills
- Prepare for behavioral interview questions that focus on your experience with accessibility audits and remediation recommendations
- Be ready to discuss your understanding of accessibility standards and relevant legislation
- Demonstrate your ability to work collaboratively in a hybrid work environment
- Showcase your commitment to CIBC's values and inclusive culture
ATS Keywords: Accessibility Compliance, Accessibility Standards, Accessibility Audits, Marketing Campaign Analysis, Project Management, Web Content Accessibility Guidelines (WCAG), Accessible Design, Customer Engagement, Leadership, Marketing Planning, Operational Efficiency, People Management
ASSUMPTION: The interview process will focus on assessing the candidate's expertise in accessibility and their fit with CIBC's values and culture. The ATS keywords should be included in the candidate's resume to improve the chances of being selected for an interview.
🛠️ Tools & Technologies
- Accessibility testing tools (e.g., WAVE, aXe, Lighthouse)
- Assistive technologies (e.g., screen readers, contrast analyzers)
- Project management software (e.g., Asana, Jira, Microsoft Project)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Collaboration tools (e.g., Microsoft Office, Google Workspace, Slack)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management positions, with a focus on accessibility testing and assistive technologies.
👔 Cultural Fit Considerations
Company Values:
- Trust: CIBC values trust as the foundation of its relationships with clients, employees, and stakeholders
- Teamwork: CIBC fosters a collaborative work environment where team members support each other to achieve common goals
- Accountability: CIBC holds its employees accountable for their actions and decisions, encouraging a culture of ownership and responsibility
Work Style:
- CIBC values a balance of strategic thinking and hands-on execution
- The company encourages innovation and continuous learning
- CIBC offers a flexible work environment, with opportunities for hybrid and remote work arrangements
Self-Assessment Questions:
- Do you align with CIBC's values of trust, teamwork, and accountability?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration with remote work?
- Do you have experience working with accessibility standards and relevant legislation?
- Can you simplify complex regulations for non-technical audiences?
- Are you committed to driving accessibility initiatives and creating an inclusive environment?
ASSUMPTION: Candidates should assess their fit with CIBC's values and work style, as well as their experience with accessibility standards and relevant legislation, before applying for this role.
⚠️ Potential Challenges
- Balancing the demands of a senior marketing role with the focus on accessibility initiatives
- Ensuring consistent adoption of accessibility standards across marketing and communications efforts
- Maintaining compliance with evolving accessibility legislation and standards
- Managing a hybrid work arrangement, balancing on-site collaboration with remote work
- Working within a large, established organization with a complex brand and extensive marketing portfolio
ASSUMPTION: This role presents unique challenges related to accessibility compliance, brand management, and hybrid work arrangements. Candidates should be prepared to navigate these challenges and drive change within the organization.
📈 Similar Roles Comparison
- This role is unique in its focus on accessibility within a senior marketing position
- Similar roles may include Marketing Manager, Senior Marketing Specialist, or Accessibility Specialist positions, but with less focus on senior leadership and strategic planning
- Career paths for this role may include transitioning into a permanent role within the accessibility or marketing departments, or moving into a senior leadership position within the organization
ASSUMPTION: This role offers a unique opportunity to drive accessibility initiatives within a senior marketing position. Candidates should consider their long-term career goals and how this role fits into their professional development plan.
📝 Sample Projects
- Conducting an accessibility audit of CIBC's website and developing a remediation plan to ensure compliance with WCAG 2.2 standards
- Creating a training program for marketing and communications teams to build capacity in accessibility principles and inclusive design
- Developing an accessibility checklist for marketing content creators to ensure consistent adoption of accessibility standards
- Collaborating with external agency partners to ensure accessibility requirements are understood and met in marketing campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the successful candidate may undertake in this role.
❓ Key Questions to Ask During Interview
- How does CIBC support employees in developing their accessibility expertise?
- What are the key priorities for this role in the first 30-60-90 days?
- How does CIBC measure the success of its accessibility initiatives?
- What opportunities are there for collaboration with other departments or external partners on accessibility projects?
- How does CIBC's hybrid work arrangement support employee productivity and work-life balance?
- What are the key challenges facing the accessibility team, and how can this role help address them?
ASSUMPTION: These interview questions will help candidates assess the fit of this role with their skills, experience, and career goals, as well as gain insight into CIBC's accessibility initiatives and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your accessibility experience and relevant skills
- Prepare for behavioral interview questions that focus on your experience with accessibility audits and remediation recommendations
- Be ready to discuss your understanding of accessibility standards and relevant legislation
- Demonstrate your ability to work collaboratively in a hybrid work environment
- Showcase your commitment to CIBC's values and inclusive culture
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
