📌 Core Information
🔹 Job Title: Senior Manager, Marketing Analytics
🔹 Company: Rover.com
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and developing a high-performing team of marketing analysts and data scientists
- Acting as a strategic thought leader for marketing at Rover
- Enabling daily marketing execution through reporting, experimentation, and model development
- Elevating the analytics organization by enhancing statistical rigor, experimentation throughput, and modeling expertise
- Regularly presenting to senior leadership and facilitating alignment on marketing strategies across finance, product, marketing, and analytics
ASSUMPTION: This role requires a well-rounded individual with a blend of strategic vision, technical depth, and strong people management skills to excel in this multifaceted position.
📋 Key Responsibilities
✅ Lead, manage, and develop a high-performing team of marketing analysts and data scientists
✅ Act as a key strategic thought leader for Marketing at Rover
✅ Enable daily marketing execution through reporting, experimentation, and model development
✅ Elevate the analytics organization by enhancing statistical rigor, experimentation throughput, and modeling expertise
✅ Regularly present to senior leadership, facilitating alignment on marketing strategies across finance, product, marketing, and analytics
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and technical oversight across Rover's full marketing spectrum, from upper-funnel channels like TV to performance marketing, SEO, and lifecycle.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Statistics, Mathematics, Economics, or a similar quantitative discipline). Advanced degree preferred.
Experience: At least 6 years of experience in analytics, with deep experience supporting marketing.
Required Skills:
- Proven excellence in people leadership, including developing junior team members
- Proven ability to effectively manage cross-functional prioritization with diverse technical and non-technical partners
- Fluency in SQL, with the ability to confidently review code and assist technical/non-technical colleagues with reporting
- Hands-on experience running A/B tests as well as expertise in statistical analysis
- Substantial experience processing large data sets at scale using languages like Python or R, and frameworks like Spark, Hive, or dbt
- Excellent verbal and written communication skills, with the proven ability to articulate complex models and results clearly and effectively to business stakeholders
- Proven experience partnering cross-functionally to define business problems, scope projects, implement solutions, and contribute to strategic planning
Preferred Skills:
- Two-sided marketplace and/or marketing analytics experience
- Understanding of digital touchpoints and measurement mechanisms
- Experience with AWS (Redshift, S3, EMR)
- Understanding of modeling techniques (e.g., linear regressions, causal impact models, bootstrapping), including their trade-offs and appropriate applications
ASSUMPTION: While not explicitly stated, proficiency in data visualization tools (e.g., Tableau, Looker) and familiarity with marketing technologies (e.g., marketing automation platforms, CRM) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: In the greater Seattle area, the first year salary range is $167,239 - $218,561. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.
Benefits:
- Competitive compensation
- 401k
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Doggy benefits, including $1000 toward adopting your first dog
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
- Regular team activities performed in-person and virtually
Working Hours: Full-time position with standard business hours, but may require occasional flexibility to meet project deadlines or attend meetings with international teams.
ASSUMPTION: The salary range provided is for the Seattle area. For remote or hybrid workers, the salary may be adjusted based on the cost of living in the employee's location.
📌 Applicant Insights
🔍 Company Context
Industry: Rover operates in the consumer services sector, specifically in the pet care industry. The global pet care market is expected to reach $202.6 billion by 2025, growing at a CAGR of 4.9% from 2020 to 2025.
Company Size: Rover is a mid-sized company with 501-1,000 employees. This size allows for a more agile work environment and the opportunity to make a significant impact on the company's growth and success.
Founded: Rover was founded in 2011 and has since grown to become a leading global marketplace for pet care services.
Company Description:
- Rover connects pet parents with loving pet sitters and dog walkers in their neighborhoods
- Offers a wide range of pet care services, including dog boarding, dog sitting, dog walking, and doggy day care
- Provides pet parents with peace of mind and pets with loving care in their own homes
Company Specialties:
- Dog sitters
- Dog boarding
- Dogs
- Dog walking
- e-commerce
- Technology
- and Dog Grooming
Company Website: http://www.rover.com
ASSUMPTION: Rover's focus on pet care services and its commitment to connecting pet parents with loving pet sitters and dog walkers in their neighborhoods set it apart from other consumer services companies.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the SVP of Global Growth. It offers significant opportunities for career growth and development within the marketing analytics function.
Reporting Structure: The Senior Manager, Marketing Analytics will report directly to the SVP of Global Growth and will oversee a team of marketing analysts and data scientists.
Work Arrangement: This role is based in Seattle, Washington, with a hybrid work arrangement. Employees can expect to work on-site a few days a week, with the rest of the time working remotely.
Growth Opportunities:
- Potential to grow into a more senior role, such as Director or VP of Marketing Analytics, as the company continues to expand
- Opportunities to work on high-impact projects that drive business growth and improve marketing efficiency
- Chance to develop and mentor junior team members, helping them grow in their careers
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing analytics function. However, the specific growth opportunities will depend on the individual's performance and the company's future needs.
🌍 Location & Work Environment
Office Type: Rover's headquarters is located in Seattle, Washington, with a modern and collaborative work environment. The office is designed to accommodate both on-site and remote workers.
Office Location(s): 720 Olive Way, Seattle, Washington 98101, US
Geographic Context:
- Seattle is the largest city in the Pacific Northwest region of the United States
- The city is known for its vibrant tech industry, with many major tech companies headquartered in the area
- Seattle offers a diverse and inclusive community, with a strong focus on work-life balance
Work Schedule: This role follows a standard full-time work schedule, with the expectation of working standard business hours. However, the role may require occasional flexibility to meet project deadlines or attend meetings with international teams.
ASSUMPTION: While Rover offers a hybrid work arrangement, employees should expect to work on-site a few days a week to foster collaboration and maintain a strong company culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical interview with the Marketing Analytics team
- On-site or virtual interview with the SVP of Global Growth and other key stakeholders
- Final decision and offer
Key Assessment Areas:
- Technical skills, including proficiency in SQL, Python, R, and other relevant tools
- Problem-solving abilities and strategic thinking
- Communication and presentation skills
- Leadership and team management skills
Application Tips:
- Highlight your experience with marketing analytics and your ability to drive strategic decision-making
- Include examples of your technical skills and how you've used them to solve complex business problems
- Tailor your resume and cover letter to emphasize your relevant experience and skills
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
ATS Keywords: Marketing Analytics, SQL, Python, R, Spark, Hive, dbt, A/B Testing, Statistical Analysis, Cross-Functional Collaboration, Strategic Planning
ASSUMPTION: Rover uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- SQL
- Python
- R
- Spark
- Hive
- dbt
- AWS (Redshift, S3, EMR)
- Tableau or other data visualization tools
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: While not explicitly stated, proficiency in data visualization tools and familiarity with marketing technologies would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Pets are family
- Quality is our legacy
- We celebrate and support our employees
- We embrace diversity and inclusion
- We are one global team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-oriented and accountable
- Passionate about pets and pet care
Self-Assessment Questions:
- Do you share Rover's commitment to pets being part of the family?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in a fast-paced, adaptable work environment?
- Are you passionate about driving results and holding yourself accountable for your work?
- Do you have a genuine love for pets and a desire to improve their lives through your work?
ASSUMPTION: Rover values a strong cultural fit and looks for employees who align with their company values and work style. Candidates should carefully consider their fit with Rover's culture before applying.
⚠️ Potential Challenges
- Managing a team of marketing analysts and data scientists with varying levels of experience and expertise
- Balancing strategic planning and tactical execution while managing cross-functional priorities
- Working with large data sets and ensuring data quality and integrity
- Keeping up with the latest marketing trends and technologies
- Adapting to a hybrid work environment and maintaining a strong company culture
ASSUMPTION: These challenges are common to roles of this nature and can be overcome with strong leadership, technical expertise, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Analytics Manager role, but with a broader scope and more strategic focus
- Unlike other marketing analytics roles, this position requires a strong blend of strategic vision, technical depth, and people management skills
- Career progression in this role could lead to a Director or VP of Marketing Analytics position, with additional responsibilities for managing multiple teams and driving company-wide marketing strategy
ASSUMPTION: While this role shares similarities with other marketing analytics roles, its unique blend of responsibilities and required skills set it apart from other positions in the field.
📝 Sample Projects
- Developing and implementing a new marketing attribution model to improve marketing efficiency and ROI
- Conducting a comprehensive analysis of Rover's customer lifetime value (CLV) and identifying opportunities to improve customer retention and lifetime value
- Designing and executing A/B tests to optimize marketing performance and improve customer experience
- Creating and maintaining dashboards and reports to enable data-driven decision-making and hold marketing teams accountable for their performance
ASSUMPTION: These sample projects are illustrative of the types of projects a Senior Manager, Marketing Analytics might work on at Rover. The specific projects will depend on the company's current priorities and the individual's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing analytics function at Rover and the priorities for the first 90 days in this role?
- How does the Marketing Analytics team collaborate with other marketing teams and stakeholders to drive strategic decision-making?
- What are the biggest challenges facing the marketing analytics function at Rover, and how can this role help address them?
- How does Rover support the professional development and growth of its marketing analytics team members?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest in and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and skills, including your proficiency in marketing analytics, SQL, Python, R, and other relevant tools
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Follow up with Rover one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
