Senior Manager, Marketing and Communications

📌 Core Information

🔹 Job Title: Senior Manager, Marketing and Communications

🔹 Company: International Center of Photography

🔹 Location: New York, United States

🔹 Job Type: On-site, Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing ICP’s digital marketing efforts to drive audience growth and strengthen the ICP brand
• Creating engaging social content and managing ICP’s institutional social platforms
• Developing and managing digital content calendars for social media and email
• Building and maintaining strategic partnerships with media, brands, and influencers
• Analyzing and reporting on the success of marketing campaigns and initiatives

ASSUMPTION: This role requires a strong understanding of digital marketing, social media management, and project management. The ideal candidate will have experience in the arts and a keen interest in photography.

📋 Key Responsibilities

✅ Manage ICP’s digital marketing efforts, focusing on PR, social media, email, and content marketing to drive audience growth and strengthen the ICP brand

✅ Create engaging social content, with a focus on Instagram, Facebook, LinkedIn, and YouTube, for exhibitions, education programs, public programs, and other major initiatives

✅ Manage ICP’s institutional social platforms and coordinate with colleagues and students managing ICP-related handles

✅ Document on-site and online events and classes for social promotion

✅ Manage ICP’s various mailing lists, including the 65k+ weekly newsletter, and develop targeted email programs

✅ Create and optimize visuals and marketing collateral using Adobe Creative Cloud (Photoshop, InDesign, and Illustrator)

✅ Identify and manage key strategic partnerships with the support of the Digital Marketing Manager

✅ Manage regular reporting, including monthly analytics reports, credit card reconciliation for ad spending, and reporting on individual campaigns at key milestones

✅ Collaborate on cross-department initiatives with ICP’s marketing and communications, education, exhibitions and collections, public programs, and fundraising teams

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3 to 5 years of marketing experience with a proven track record of successful digital and social media marketing campaigns

Required Skills:

• Strong creative vision for social content creation and ability to create and post image and video-based content
• Skilled with social media management and analytics tools (e.g., HubSpot, Later)
• Experience with CRM, email management, and scheduling tools (e.g., HubSpot)
• Knowledge of website CMS (e.g., Drupal)
• Strong project management skills
• Strong critical thinking, creative concepting, and problem-solving skills
• Keen knowledge of photography and photo editing practices
• Strong attention to detail and adaptable copywriting skills
• Understanding of brand management and design principles
• Well-versed in Adobe Creative Cloud (Photoshop and InDesign) and MS Office/365
• Familiarity with project management tools (e.g., Asana)
• Strong interest in photography, art, media, and the cultural landscape
• Experience with Google Ads is a bonus
• Positive attitude and eagerness to collaborate
• Willingness to travel offsite and be on-call on evenings and weekends to capture and post ICP programming

Preferred Skills:

• Experience with Google Ads
• Fluency in a second language

ASSUMPTION: The ideal candidate will have experience in the arts and a keen interest in photography. They will also possess strong project management skills and the ability to work independently and collaboratively in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (based on experience and industry standards for mid-level marketing managers in the New York area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee discounts on ICP events and merchandise

Working Hours: Full-time, Monday through Friday, with occasional evenings and weekends for events and programming

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing managers in the New York area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Photography and visual culture

Company Size: 51-200 employees (mid-sized nonprofit)

Founded: 1974

Company Description:

• ICP is the world’s leading institution dedicated to photography and visual culture
• Offers exhibitions, educational programs, and community outreach to engage audiences in dialogue about the role of images in culture
• Presents more than 700 exhibitions and offers thousands of classes, providing instruction at every level

Company Specialties:

• Classes and workshops
• Exhibitions and events
• Library and archives

Company Website: http://www.icp.org

ASSUMPTION: ICP is a well-established nonprofit organization with a strong reputation in the photography and visual culture industries. Working at ICP offers the opportunity to engage with renowned photographers, artists, and industry professionals.

📊 Role Analysis

Career Level: Mid-level marketing manager

Reporting Structure: Reports to the Associate Director, Marketing and Audience Strategy

Work Arrangement: On-site, full-time, with occasional evenings and weekends for events and programming

Growth Opportunities:

• Potential to advance to a director-level position within the marketing and communications department
• Opportunities to work on high-profile exhibitions, events, and initiatives
• Chance to collaborate with and learn from renowned photographers, artists, and industry professionals

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and communications field. Working at ICP provides the chance to engage with renowned photographers, artists, and industry professionals.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and creative work environment

Office Location(s): 84 Ludlow St, New York, NY 10002, US

Geographic Context:

• New York, NY is a vibrant and culturally diverse city with a thriving arts scene
• The Lower East Side neighborhood is known for its rich history, diverse community, and numerous cultural institutions
• ICP's new integrated center on the Lower East Side is a cultural anchor of Essex Crossing

Work Schedule: Full-time, Monday through Friday, with occasional evenings and weekends for events and programming

ASSUMPTION: Working at ICP's on-site location in New York, NY offers the opportunity to engage with a diverse and vibrant community of artists, photographers, and cultural enthusiasts.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth interview with the hiring manager and a member of the marketing and communications team
• Final interview with the Associate Director, Marketing and Audience Strategy
• Background check and reference check

Key Assessment Areas:

• Digital marketing and social media management skills
• Project management and organizational skills
• Creativity and innovation in content creation
• Collaboration and communication skills
• Alignment with ICP's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your digital marketing and social media management achievements
• Demonstrate your understanding of ICP's mission and values in your application materials
• Prepare questions to ask the interviewer about ICP's culture, growth opportunities, and the team you'll be working with

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Project Management, Analytics, Brand Management, Adobe Creative Cloud, Email Marketing, Photography Knowledge, CRM Management, Problem Solving, Creative Concepting, Attention to Detail, Collaboration, Data Analysis, Communication

ASSUMPTION: The application process for this role is likely to be competitive, so it's important to tailor your application materials to highlight your relevant experience and skills. Demonstrating your understanding of ICP's mission and values can also help you stand out as a strong candidate.

🛠️ Tools & Technologies

• HubSpot (CRM, email marketing, and social media management)
• Later (social media scheduling and analytics)
• Adobe Creative Cloud (Photoshop, InDesign, and Illustrator)
• Drupal (website CMS)
• Asana (project management)
• Google Ads (paid advertising)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence in photography and visual culture
• Innovation and creativity
• Collaboration and community engagement
• Accessibility and inclusivity

Work Style:

• Collaborative and creative
• Fast-paced and dynamic
• Focused on driving audience growth and engagement
• Committed to ICP's mission and values

Self-Assessment Questions:

• How do your personal values align with ICP's mission and values?
• How do you approach creative problem-solving and innovation in your work?
• How do you prefer to work in a team environment, and how do you handle feedback and criticism?

ASSUMPTION: ICP values candidates who are passionate about photography and visual culture, innovative and creative thinkers, strong collaborators, and committed to ICP's mission and values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working evenings and weekends for events and programming
• Balancing creative and strategic thinking in content development and marketing campaigns
• Navigating a diverse and sometimes complex organizational structure

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to ICP's mission and values.

📈 Similar Roles Comparison

• This role is similar to other mid-level marketing manager positions in the arts and cultural industries, but with a focus on digital marketing and social media management
• ICP's mid-sized nonprofit structure offers opportunities for growth and development not typically available in larger organizations
• Career paths in marketing and communications can vary depending on the organization's size and structure

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing and communications field, particularly for candidates interested in the arts and cultural industries.

📝 Sample Projects

• Developing and executing a social media campaign to promote an upcoming exhibition, including creating engaging content, managing partnerships with influencers and media outlets, and analyzing campaign performance
• Managing ICP's email marketing efforts, including creating targeted lists, developing and executing email campaigns, and analyzing campaign performance

• Collaborating with the exhibitions and collections team to create and optimize visuals and marketing collateral for an upcoming exhibition, including designing promotional materials, creating social media content, and managing partnerships with media outlets

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to project management and analytics.

❓ Key Questions to Ask During Interview

• How does this role fit into ICP's overall marketing and communications strategy?
• What are the biggest challenges facing the marketing and communications department, and how can this role help address them?
• How does ICP support the professional growth and development of its employees?
• What are the most rewarding aspects of working at ICP, according to current employees?
• How does ICP engage with and support the local community and arts scene?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in and understanding of the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask the interviewer about ICP's culture, growth opportunities, and the team you'll be working with
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.