📌 Core Information
🔹 Job Title: Senior/Manager, Marketing and Growth
🔹 Company: PRecious Communications Pte. Ltd.
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive business growth
- Collaborating with leadership to shape marketing direction
- Managing various marketing initiatives across multiple channels
- Building and executing integrated campaigns across PR, digital, content, media, and events
- Analyzing campaign performance and generating actionable insights
ASSUMPTION: This role requires a strategic mindset and strong execution skills. The ideal candidate will be comfortable working independently and remotely, with a proven track record in marketing strategy and campaign execution.
📋 Key Responsibilities
✅ Strategy Development: Translate the CEO’s marketing vision into actionable plans, evolve brand positioning, develop an annual marketing roadmap, and lead industry award submissions.
✅ Campaign Conceptualization & Execution: Design and execute integrated campaigns, create content assets, oversee web presence and SEO/SEM activities, and partner with internal teams and external vendors.
✅ Business Development & Client Relationship Marketing: Support sales enablement, launch and analyze client satisfaction surveys, and create marketing activities to enable upsell.
✅ Data, Analysis & Reporting: Own reporting dashboards, use analytics to generate insights, and provide regular performance updates.
✅ Budget & Vendor Management: Manage the annual marketing budget, oversee relationships with agencies and content partners, and coordinate partnerships and event management logistics.
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable managing multiple projects and prioritizing activities that deliver impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Minimum 6 years in marketing, ideally with experience in PR, integrated comms, or agency environments.
Required Skills:
- Proven ability to build and execute marketing strategies and campaigns
- Excellent writing, editing, and communication skills
- Comfortable with CRM/automation platforms (HubSpot experience a plus)
- Data-driven with solid understanding of marketing metrics, conversion funnels, and ROI
- Self-motivated and proactive in identifying marketing opportunities and driving initiatives
- Outcome-focused mindset with strong time management and execution discipline
- Adept at collaborating with virtual and cross-functional teams
Preferred Skills:
- Experience in the PR or communications industry
- Familiarity with Southeast Asian markets
- Bilingual or multilingual skills
ASSUMPTION: Candidates with a strong portfolio of work and a proven track record in marketing strategy and campaign execution are preferred.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level marketing roles in Kuala Lumpur, the estimated salary range is MYR 150,000 - 250,000 per annum. Final offer will depend on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services. PRecious Communications is an award-winning agency specializing in PR, integrated communications, and digital marketing.
Company Size: Medium (51-200 employees). As a mid-sized company, PRecious Communications offers a dynamic work environment with opportunities for growth and exposure to diverse clients and projects.
Founded: 2012. PRecious Communications was founded in Singapore and has since expanded its presence across Southeast Asia.
Company Description:
- PRecious Communications is an independent, regional communications and social media consultancy serving established global companies, young brands, and non-for-profit organizations.
- The company offers holistic communication services across traditional and digital channels to build, protect, and defend reputation.
- PRecious Communications delivers impactful communications for clients across Asia Pacific and beyond, reaching from global leaders to local icons and rockstar startups.
Company Specialties:
- Public Relations
- Crisis Communications
- Social Media
- Media Training
- Media Monitoring & Analytics
- Content Marketing
- Communications Strategy
- Startup PR
- SEO
- Digital Marketing
- Influencer Marketing
- Integrated Marketing
- Risk Management
- Technology Marketing
- Startup Marketing
- Leadership Branding
Company Website: http://www.preciouscomms.com
ASSUMPTION: PRecious Communications is a well-established agency with a strong reputation in the PR and communications industry. The company's diverse client portfolio and regional presence offer exciting opportunities for growth and learning.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced marketing professionals looking to take on a leadership role in driving marketing strategies and campaigns.
Reporting Structure: The Senior/Manager of Marketing and Growth will report directly to the CEO and collaborate with the leadership team to shape marketing direction.
Work Arrangement: Remote OK. The role offers flexible working hours and remote work options, allowing for a better work-life balance.
Growth Opportunities:
- As a mid-sized company, PRecious Communications offers opportunities for career progression and growth within the organization.
- The role provides exposure to diverse clients and projects, allowing for the development of new skills and expertise.
- The company's regional presence and expansion plans may offer opportunities for relocation or international assignments.
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to take on a leadership role in driving marketing strategies and campaigns for a well-established agency with a strong regional presence.
🌍 Location & Work Environment
Office Type: Hybrid. PRecious Communications has offices in Kuala Lumpur, Singapore, Jakarta, and Bangkok, with a flexible work arrangement that combines on-site and remote work.
Office Location(s): 8 Jalan Kerinchi, Unit B12, Level 1, Menara BT, Tower 3, Kuala Lumpur, Federal Territory of Kuala Lumpur 59200, MY
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant multicultural environment with a mix of modern and traditional influences.
- The city is well-connected by public transportation, with a growing network of LRT and MRT lines, as well as buses and taxis.
- Kuala Lumpur offers a wide range of dining, entertainment, and cultural attractions, with numerous shopping malls, museums, and historical sites.
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options.
ASSUMPTION: Kuala Lumpur offers a dynamic and multicultural work environment, with a wide range of dining, entertainment, and cultural attractions. The city's well-connected public transportation system makes it easy to commute to and from work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the CEO and relevant team members
- Final round interview with the CEO and other senior leaders
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy and campaign development experience, as well as your data analysis and reporting skills.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research PRecious Communications and its clients to demonstrate your understanding of the company and its work.
ATS Keywords: Marketing strategy, campaign development, data analysis, reporting, PR, communications, SEO, CRM, integrated marketing, leadership, team management, remote work
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing strategy and campaign development experience, as well as their data analysis and reporting skills.
🛠️ Tools & Technologies
- HubSpot (preferred)
- CRM/automation platforms
- Google Analytics
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with HubSpot and other CRM/automation platforms is preferred, as the role involves managing marketing campaigns and client relationships.
👔 Cultural Fit Considerations
Company Values:
- Impact-driven: We focus on delivering meaningful results for our clients and stakeholders.
- Innovative: We embrace creativity and continuous learning to stay ahead of industry trends and best practices.
- Collaborative: We work together to achieve our goals and support each other's growth and success.
Work Style:
- Strategic: We approach our work with a long-term perspective and focus on driving business growth.
- Data-driven: We use data and analytics to inform our decisions and measure our performance.
- Adaptable: We are open to change and willing to pivot our strategies as needed to achieve our goals.
Self-Assessment Questions:
- How do you align with PRecious Communications' value of being impact-driven, and how have you demonstrated this in your past roles?
- Describe a time when you had to adapt your marketing strategy due to changing circumstances. How did you approach this, and what was the outcome?
- How do you prefer to work with remote teams, and what strategies do you use to ensure effective communication and collaboration?
ASSUMPTION: PRecious Communications values a strategic, data-driven, and adaptable work style, with a strong emphasis on collaboration and impact-driven results.
⚠️ Potential Challenges
- The role requires a high level of independence and self-motivation, as the Senior/Manager of Marketing and Growth will be responsible for driving marketing strategies and campaigns with minimal supervision.
- The role involves managing multiple projects and priorities, which may require strong time management and organizational skills.
- The role may require occasional travel to PRecious Communications' offices in Singapore, Jakarta, or Bangkok for team meetings and client presentations.
- The role may involve working with clients and stakeholders in different time zones, which may require flexibility in working hours.
ASSUMPTION: The Senior/Manager of Marketing and Growth role offers a unique opportunity for experienced marketing professionals to take on a leadership role in driving marketing strategies and campaigns for a well-established agency with a strong regional presence. However, the role also presents potential challenges that require strong time management, organizational, and communication skills.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a higher level of strategic involvement and leadership responsibility, as the Senior/Manager of Marketing and Growth will be responsible for driving marketing strategies and campaigns with minimal supervision.
- Compared to other marketing roles in the PR and communications industry, this position offers a unique opportunity to work with a diverse portfolio of clients and projects, with exposure to both global and local brands.
- Compared to other marketing roles in the region, this position offers a competitive salary range and opportunities for career progression and growth within the organization.
ASSUMPTION: The Senior/Manager of Marketing and Growth role offers a unique opportunity for experienced marketing professionals to take on a leadership role in driving marketing strategies and campaigns for a well-established agency with a strong regional presence. However, the role also presents unique challenges and opportunities compared to other marketing roles in the industry and region.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new product or service for a global technology client
- Conducting a comprehensive audit of a client's digital presence and developing a strategic roadmap to improve SEO and drive organic traffic
- Managing a team of marketing specialists to execute a series of integrated campaigns for a portfolio of healthcare clients, including content creation, media outreach, and event management
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Senior/Manager of Marketing and Growth role, requiring a strong combination of marketing strategy and campaign development skills, as well as data analysis and reporting capabilities.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for marketing and growth, and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide examples of how the company has adapted its marketing strategies in response to changing market conditions or client needs?
- How does the company measure the success of its marketing campaigns, and how is this information used to inform future strategies?
- Can you describe the company's approach to remote work and collaboration, and how this is supported by the company's technology and tools?
ASSUMPTION: These key questions are designed to provide insight into the company's marketing strategy, culture, and work environment, allowing candidates to assess their fit for the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://preciouscomms.recruitee.com/o/seniormanager-marketing-and-growth
- Tailor your resume and cover letter to highlight your marketing strategy and campaign development experience, as well as your data analysis and reporting skills.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research PRecious Communications and its clients to demonstrate your understanding of the company and its work.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
