📌 Core Information
🔹 Job Title: Senior Manager, Marketing and Insights (APAC)
🔹 Company: IDP Education Pty Ltd
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Education Administration Programs
🔹 Date Posted: June 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Melbourne or Sydney preferred, but may consider talent based anywhere in Australia)
🚀 Job Overview
Key aspects of this role include:
- Leading strategic, integrated marketing communications for the APAC region
- Focusing on B2B marketing and stakeholder communications
- Overseeing marketing strategies for core pillars within the Partnerships Team
- Advancing commercial and engagement objectives across IDP and IELTS audiences
- Collaborating with global strategic marketing groups for IELTS and IDP brands
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-cultural collaboration to effectively manage marketing efforts across diverse audiences and regions.
📋 Key Responsibilities
✅ Integrated Marketing & Communications Strategy: Design and deliver integrated communications tailored to diverse audiences across multiple channels. Includes leading the region's event marcomms strategy (including AIEC), regional adaptation of product marketing for APAC partners and target audiences, and supporting regional B2B sales of IDP services through impactful marketing, client communication, and product positioning.
✅ Financial & Resource Management: Manage marketing budgets effectively, ensuring optimal outcomes.
✅ Thought Leadership & External Relations: Support regional government and stakeholder relations with thought-leadership communications strategy.
✅ Stakeholder & Partner Management: Collaborate with internal and external stakeholders to deliver a program of integrated communications and collateral that best fits a variety of audiences through multiple channels and formats.
ASSUMPTION: This role involves a high degree of stakeholder management, requiring strong communication skills and the ability to adapt to various audiences and their needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 10 years of B2B marketing experience, ideally in the higher education or international education sector
Required Skills:
- Proven experience in developing and executing integrated marketing campaigns
- Exceptional written, verbal, and presentation skills
- Experience in creating end-to-end advertising and leading effective product marketing to target audiences
- Ability to manage marketing budgets efficiently
- Experience working with geographically diverse teams
- Ability to build and manage relationships with senior stakeholders
- Knowledge of the international education sector, networks, and policies
- Ability to adapt to a fast-paced, global environment
Preferred Skills:
- People management experience and leadership skills
- Experience in international student recruitment
- Experience in large, global businesses and matrix organizations
- Knowledge of the international English testing market and migration policies
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Australia, the estimated salary range is AU$150,000 - AU$180,000 per annum. This estimate takes into account the level of experience required, the size of the company, and the location.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Global work environment with diverse teams
Working Hours: Full-time, Monday to Friday, with flexibility for remote work (Hybrid)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IDP operates in the Education Administration Programs industry, focusing on international education services, student placement, and English language testing.
Company Size: IDP Education Pty Ltd has 5,001-10,000 employees, providing a large, global work environment with diverse teams and opportunities for growth.
Founded: IDP was founded in 1969 and has since grown into a global leader in international education, with a strong focus on building trusted human relationships and leveraging digital technology.
Company Description:
- IDP is the global leader in international education services
- Proudly customer-first, with expert people powered by global technology
- Offers unmatched services, helping local dreams become realities all over the world
Company Specialties:
- Student Placement
- International English Language Testing System (IELTS)
- English Language Teaching
- Digital marketing
Company Website: careers.idp.com
ASSUMPTION: IDP's focus on customer-centricity and global technology enables it to deliver exceptional services and opportunities for employees to grow and succeed.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring extensive experience and strategic leadership in marketing and insights.
Reporting Structure: The Senior Manager, Marketing and Insights (APAC) will report directly to the Regional Director, Partnerships (APAC) and work closely with global strategic marketing groups for IELTS and IDP brands.
Work Arrangement: This is a hybrid role, with a preference for candidates based in Melbourne or Sydney but considering talent based anywhere in Australia.
Growth Opportunities:
- Progression to a regional or global leadership role within IDP's marketing or partnership teams
- Expanding expertise in international education, stakeholder management, and thought leadership
- Potential to work on high-impact projects and events, such as the Australian International Education Conference (AIEC)
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on IDP's regional marketing and insights strategy.
🌍 Location & Work Environment
Office Type: IDP's headquarters is located in Docklands, Victoria, with additional offices worldwide. The preferred location for this role is Melbourne or Sydney, but remote work is also an option.
Office Location(s): Level 10, 697 Collins Street, Docklands, Victoria 3008, AU
Geographic Context:
- Melbourne and Sydney are major cities in Australia, offering vibrant cultural scenes, diverse communities, and excellent educational institutions
- The cost of living in both cities is relatively high compared to other Australian cities, with average salaries reflecting this
- Both cities have well-established public transportation systems, making it easy to commute to work
Work Schedule: Full-time, Monday to Friday, with flexibility for remote work (Hybrid)
ASSUMPTION: The preferred location for this role allows for easy access to IDP's headquarters and major regional events, while also offering a high quality of life and opportunities for professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- In-depth interview with the Regional Director, Partnerships (APAC) and other relevant stakeholders
- Final round interview or assessment, potentially involving a presentation or case study
Key Assessment Areas:
- Strategic thinking and leadership in marketing and insights
- Cross-cultural collaboration and stakeholder management skills
- Ability to develop and execute integrated marketing campaigns
- Knowledge of the international education sector, networks, and policies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, stakeholder management, and the international education sector
- Prepare for behavioral and situational interview questions that focus on your experience and skills in these areas
- Research IDP's company culture and values to demonstrate your fit with the organization
ATS Keywords: B2B Marketing, Strategic Leadership, Cross-Cultural Collaboration, Stakeholder Management, Education Sector Knowledge, Adaptability, Innovation, Integrated Marketing, Product Marketing, Budget Management
ASSUMPTION: IDP's interview process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on their experience and skills in marketing and insights within the international education sector.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., Google Analytics, SEMrush)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used by IDP may vary depending on the role and regional requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: IDP prioritizes the needs and preferences of its customers, ensuring that its services and experiences are tailored to their unique goals and aspirations
- Global collaboration: IDP fosters a culture of collaboration and teamwork, leveraging its global network to deliver exceptional services and opportunities for employees to grow and succeed
- Innovation: IDP encourages creativity and continuous improvement, driving progress through digital technology and customer research
Work Style:
- Hybrid work arrangement, with a preference for candidates based in Melbourne or Sydney but considering talent based anywhere in Australia
- Fast-paced, global environment that requires adaptability and strategic thinking
- Strong focus on stakeholder management and cross-cultural collaboration
Self-Assessment Questions:
- How do you align with IDP's customer-centric approach, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a fast-paced, global environment, and how have you adapted to similar work arrangements in the past?
- How does your personal work style fit with IDP's culture of global collaboration and innovation, and how have you contributed to these aspects in previous roles?
ASSUMPTION: IDP's company culture emphasizes customer-centricity, global collaboration, and innovation, with a strong focus on employee growth and success.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and leadership, which may be challenging for candidates without extensive experience in B2B marketing and insights
- The hybrid work arrangement may present challenges for candidates who prefer an on-site or fully remote work environment
- The cost of living in Melbourne or Sydney may be higher than in other Australian cities, potentially impacting the overall compensation package
- The role involves managing marketing budgets effectively, which may require strong financial acumen and budget management skills
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and development in a dynamic, global work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the APAC region and the integration of marketing and insights strategies for IDP and IELTS audiences
- Similar roles in other organizations may have a more narrow focus on specific marketing channels or audiences
- Career progression in this role may involve expanding expertise in international education, stakeholder management, and thought leadership, with potential opportunities to work on high-impact projects and events
ASSUMPTION: This role offers a unique opportunity to make a significant impact on IDP's regional marketing and insights strategy, with potential for growth and development in a dynamic, global work environment.
📝 Sample Projects
- Developing and executing an integrated marketing campaign for the Australian International Education Conference (AIEC)
- Regional adaptation of product marketing for APAC partners and target audiences, including competitive positioning and FAQs
- Creating persuasive sales tools, such as slide decks, to support regional B2B sales of IDP services
ASSUMPTION: These sample projects reflect the strategic, integrated marketing and insights focus of the role, requiring strong communication skills, cross-cultural collaboration, and stakeholder management.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and insights strategy for IDP and IELTS in the APAC region?
- What are the key priorities for the first 90 days in this role, and how can I contribute to their successful implementation?
- How does IDP support the professional development and growth of its employees, particularly in marketing and insights roles?
- What are the most significant challenges facing the international education sector, and how can this role contribute to addressing them?
- How does IDP measure the success of its marketing and insights strategies, and what key performance indicators (KPIs) will I be responsible for tracking?
ASSUMPTION: Asking these questions demonstrates your interest in the role and IDP's broader marketing and insights strategy, as well as your commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, stakeholder management, and the international education sector
- Prepare for behavioral and situational interview questions that focus on your experience and skills in these areas
- Research IDP's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
