W

Senior Manager, Marketing and Promotions

Wealthsimple
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Marketing and Promotions

πŸ”Ή Company: Wealthsimple

πŸ”Ή Location: Remote (North America)

πŸ”Ή Job Type: Permanent Full Time

πŸ”Ή Category: Financial Services

πŸ”Ή Date Posted: 2025-07-30

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (North America)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic leadership of client-facing promotional and rewards experiences
  • Cross-functional collaboration with Growth, Marketing, Product, Legal, and Engineering
  • Team management and growth of Client Experience Specialists
  • Data-driven decision making to improve client experiences and drive business outcomes
  • Vendor management and relationship building with third-party partners

ASSUMPTION: This role requires a balance of strategic thinking, operational excellence, and strong leadership skills to drive client engagement and business growth through promotions, referrals, and rewards.

πŸ“‹ Key Responsibilities

βœ… Foster client engagement through strategic promotions, referral programs, and rewards

βœ… Optimize and scale rewards experience by refining promotional frameworks and delivery workflows

βœ… Build, mentor, and support a team of Client Experience Specialists

βœ… Monitor support and product data to identify friction points and areas for improvement

βœ… Collaborate with Product and Engineering to implement innovative technical solutions

βœ… Nurture strategic vendor relationships to ensure smooth execution and improve value

ASSUMPTION: This role involves a mix of strategic planning, operational execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 5-10 years of experience in operations, fulfillment, marketing programs, and client experience roles in a tech-forward or regulated environment

Required Skills:

  • Proven experience in operations, fulfillment, marketing programs, and client experience
  • Data-driven decision making and analytical skills
  • Strong leadership and team management skills
  • Excellent communication and collaboration skills
  • Ability to build and maintain external partnerships

Preferred Skills:

  • Experience in the financial services industry
  • Fluency in French or other languages

ASSUMPTION: A strong background in operations, marketing, and client experience is essential for success in this role. Industry-specific experience is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (based on industry standards for a Senior Manager role in the financial services sector with 5-10 years of experience)

Benefits:

  • Competitive salary with top-tier health benefits and life insurance
  • Retirement savings matching plan using Wealthsimple for Business
  • 20 vacation days per year and unlimited sick and mental health days
  • Up to $1,500 per year towards wellness and professional development budgets respectively
  • 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year
  • A wide variety of peer and company-led Employee Resource Groups
  • Company-wide wellness days off scheduled throughout the year

Working Hours: Full-time, with flexible hours and a focus on work-life balance

ASSUMPTION: The salary range is based on industry standards for a Senior Manager role in the financial services sector with 5-10 years of experience. Benefits are comprehensive and reflect Wealthsimple's commitment to employee well-being and work-life balance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services - Wealthsimple is a leading online investment manager that provides automated investing services and financial planning tools

Company Size: 1,001-5,000 employees - Wealthsimple is a mid-sized company with a significant presence in the financial services industry

Founded: 2014 - Wealthsimple was founded in Toronto, Canada, and has since expanded to the United States and the United Kingdom

Company Description:

  • Wealthsimple offers automated investing, tax-loss harvesting, and financial planning tools
  • The company aims to make investing accessible and affordable for everyone
  • Wealthsimple is committed to diversity, inclusion, and accessibility in its hiring practices and company culture

Company Specialties:

  • Automated investing
  • Financial planning tools
  • Tax-loss harvesting
  • Retirement planning

Company Website: www.wealthsimple.com

ASSUMPTION: Wealthsimple is a well-established company in the financial services industry with a strong commitment to innovation, accessibility, and client-centricity.

πŸ“Š Role Analysis

Career Level: Senior Manager - This role is a senior-level position with significant responsibility for driving client engagement and business growth through promotions, referrals, and rewards

Reporting Structure: This role reports directly to the Head of Client Experience and may have supervisory responsibilities for Client Experience Specialists

Work Arrangement: Remote (North America) - This role can be performed remotely from anywhere in North America, with a focus on work-life balance and flexible hours

Growth Opportunities:

  • Potential to grow into a leadership role within the Client Experience team
  • Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
  • Chance to work on high-impact projects that drive business growth and improve client experiences

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote - This role does not require regular office attendance, allowing for greater flexibility and work-life balance

Office Location(s): Toronto, Ontario (Headquarters); London, England; Brooklyn, New York

Geographic Context:

  • Wealthsimple is headquartered in Toronto, with additional offices in London and New York
  • The company operates in multiple countries and has a diverse client base
  • Remote work allows for greater flexibility and the ability to attract top talent from across North America

Work Schedule: Full-time, with flexible hours - Wealthsimple offers a flexible work environment with a focus on results and work-life balance

ASSUMPTION: The remote work arrangement allows for greater flexibility and the ability to attract top talent from across North America, while the company's diverse client base requires a strong understanding of various geographic markets.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Hiring Manager
  • Behavioral and situational interview with the Hiring Manager and a team member
  • Final interview with the Head of Client Experience

Key Assessment Areas:

  • Problem-solving skills and ability to think strategically
  • Leadership and team management skills
  • Data-driven decision making and analytical skills
  • Communication and collaboration skills
  • Cultural fit and alignment with Wealthsimple's values

Application Tips:

  • Highlight relevant experience in operations, marketing, and client experience
  • Demonstrate a strong understanding of Wealthsimple's business and values
  • Prepare examples of how you have driven business growth and improved client experiences in previous roles

ATS Keywords: Operations, Marketing, Client Experience, Promotions, Rewards, Referrals, Data Analysis, Team Management, Vendor Management

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on problem-solving and data-driven decision making.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis tools (e.g., Excel, Google Analytics)
  • Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard for the industry and will be familiar to most candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client-centricity
  • Simplicity
  • Innovation
  • Collaboration
  • Inclusion

Work Style:

  • Results-driven and focused on achieving outcomes
  • Collaborative and team-oriented
  • Adaptable and comfortable with change
  • Data-driven and analytical

Self-Assessment Questions:

  • How do you prioritize and manage multiple projects and deadlines?
  • Can you provide an example of a time when you drove business growth through strategic promotions or rewards?
  • How do you foster a positive and inclusive team culture?

ASSUMPTION: Wealthsimple values a strong cultural fit and looks for candidates who align with its commitment to client-centricity, innovation, and inclusion.

⚠️ Potential Challenges

  • Managing a remote team and ensuring consistent client experiences across multiple time zones
  • Balancing strategic planning with day-to-day operational tasks
  • Navigating a fast-paced and ever-changing industry
  • Working with cross-functional teams and managing competing priorities

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and the ability to manage multiple priorities effectively.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on operations and client experience
  • This role requires a strong understanding of both marketing strategies and operational processes
  • Career progression in this role could lead to leadership positions within the Client Experience team or other areas of the business

ASSUMPTION: This role is unique in its blend of marketing, operations, and client experience responsibilities, requiring a versatile and adaptable candidate.

πŸ“ Sample Projects

  • Developing and implementing a new referral program to drive client acquisition and engagement
  • Optimizing the rewards fulfillment process to reduce client wait times and improve satisfaction
  • Analyzing client data to identify trends and opportunities for targeted promotions and rewards

ASSUMPTION: These sample projects illustrate the strategic, operational, and analytical aspects of the role and provide insight into the types of initiatives the successful candidate will be expected to lead.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the broader Client Experience organization?
  • How does Wealthsimple approach client experience and what are the key priorities for this role in the first 90 days?
  • What are the most significant challenges facing the Client Experience team currently, and how can this role help address them?
  • How does Wealthsimple support the growth and development of its employees, particularly in leadership roles?
  • What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, challenges, and the company's approach to employee growth and well-being.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience in operations, marketing, and client experience
  • Prepare examples of how you have driven business growth and improved client experiences in previous roles
  • Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.