Senior Manager, Marketing (Breast Portfolio)

📌 Core Information

🔹 Job Title: Senior Manager, Marketing (Breast Portfolio)

🔹 Company: Extremity Care

🔹 Location: Conshohocken, Pennsylvania

🔹 Job Type: On-site

🔹 Category: Biotechnology Research

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving procedural growth and physician loyalty for the breast portfolio in cosmetic and reconstruction use
• Serving as the voice of the business to support annual planning, overall marketing, and launch strategy
• Creating compelling campaigns and collateral across traditional HCP and digital channels
• Collaborating with cross-functional teams to provide inputs to product development initiatives
• Traveling domestically up to 50% to attend offsite meetings, conferences, and support business initiatives

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a fast-paced environment.

📋 Key Responsibilities

✅ Support the development of the overall marketing plan and launch strategy for the Breast business line

✅ Build communication strategy across traditional HCP (events, conferences) and digital channels

✅ Create comprehensive messaging, campaigns, collateral, and training materials to support product launches and ongoing marketing efforts

✅ Develop deep industry understanding to understand market dynamics and competitive landscape

✅ Evaluate the effectiveness of marketing programs and continue to share ROI with key stakeholders

✅ Collaborate with cross-functional teams to provide inputs to product development initiatives

✅ Maintain a working knowledge of relevant regulations, standards, and internal organizational policies

✅ Travel domestically up to 50% to attend offsite meetings, conferences, and support business initiatives

ASSUMPTION: This role requires a strong understanding of the medical device industry, regulatory environment, and competitive landscape.

🎯 Required Qualifications

Education: Bachelor’s degree/Master’s degree in marketing, business, science, or related field

Experience: At least 3-5 years of experience in marketing and/or product management roles in medical device, healthcare, beauty, or related field

Required Skills:

• Experience building brand and content strategies for physician and consumer-facing brands
• Track record of creating compelling and impactful campaigns, and ideally launch strategies
• Strong project management skills, with a track record of successfully leading cross-functional teams
• Proficiency in market analysis and interpretation of market data to inform product strategies

Preferred Skills:

• Experience in the medical device industry
• Familiarity with FDA regulations and standards

ASSUMPTION: Candidates with experience in the medical device industry and familiarity with FDA regulations may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager role with 3-5 years of experience in the medical device industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time, typically Monday through Friday, 8:30 AM to 5:00 PM, with flexibility for meetings and events as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role with the required experience level. The actual salary may vary based on factors such as the candidate's qualifications, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Extremity Care operates in the biotechnology research industry, focusing on innovative, in-clinic products and reimbursement solutions for physician clinics.

Company Size: Extremity Care is a small company with 11-50 employees, providing a close-knit work environment where employees have the opportunity to make a significant impact.

Founded: Extremity Care was founded in 2010 and has since grown to offer a range of products and services to support physician clinics.

Company Description:

• Extremity Care focuses on supporting physician clinics from the verification of insurance plans all the way through product application and compliant reimbursement.
• The company strives to offer product technologies that ensure the best patient care possible.
• Extremity Care is committed to providing exceptional customer service and support to its clients.

Company Specialties:

• Innovative, in-clinic products
• Reimbursement solutions
• Support for physician clinics

Company Website: www.extremitycare.com

ASSUMPTION: Working at Extremity Care offers the opportunity to be part of a growing company in the biotechnology research industry, with a focus on supporting physician clinics and improving patient care.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in marketing and product management within the medical device industry.

Reporting Structure: The Senior Marketing Manager reports directly to the Vice President of Marketing and works closely with cross-functional teams, including product management, sales, and regulatory affairs.

Work Arrangement: This role is on-site, with the expectation of traveling domestically up to 50% to attend offsite meetings, conferences, and support business initiatives.

Growth Opportunities:

• Potential career advancement within the marketing department or other areas of the business
• Opportunities to gain experience in the medical device industry and develop expertise in regulatory affairs
• Chance to work on high-impact projects and make a significant contribution to the company's success

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and growing company in the biotechnology research industry.

🌍 Location & Work Environment

Office Type: Extremity Care's headquarters is located in Conshohocken, Pennsylvania, with a modern and collaborative work environment.

Office Location(s): 555 E North Ln, Ste 5000, Bldg D, Conshohocken, Pennsylvania 19428, US

Geographic Context:

• Conshohocken is a suburb of Philadelphia, offering a mix of urban and suburban living with easy access to the city's cultural attractions and amenities
• The area is known for its vibrant food scene, historic sites, and outdoor recreation opportunities
• Conshohocken is conveniently located near major highways and public transportation, making it easily accessible from nearby cities and towns

Work Schedule: Full-time, typically Monday through Friday, 8:30 AM to 5:00 PM, with flexibility for meetings and events as needed

ASSUMPTION: Working at Extremity Care's headquarters in Conshohocken, Pennsylvania, offers a convenient and enjoyable work environment with easy access to the area's cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and other team members
• Background check and reference checks
• Job offer

Key Assessment Areas:

• Marketing and product management experience
• Industry knowledge and understanding of the competitive landscape
• Communication and presentation skills
• Project management and leadership skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and product management experience, as well as any industry-specific knowledge or skills
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
• Research Extremity Care and the medical device industry to demonstrate your understanding of the company and its products

ATS Keywords: Marketing strategy, launch strategy, campaign creation, project management, market analysis, communication skills, presentation skills, risk management, team collaboration, attention to detail, organization, fast-paced environment, consumer empathy, lifecycle management, regulatory compliance, cross-functional leadership

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for interviews to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is expected for this role, as well as proficiency in Microsoft Office Suite.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on achieving goals
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a passion for improving patient care and a commitment to patient-centered values?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who share Extremity Care's commitment to patient-centered values and are comfortable working in a fast-paced, collaborative environment are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously in a fast-paced environment
• Navigating the complex regulatory landscape of the medical device industry
• Traveling domestically up to 50% to attend offsite meetings, conferences, and support business initiatives
• Adapting to changes in the market and competitive landscape

ASSUMPTION: This role presents challenges that require strong project management, communication, and adaptability skills, as well as a willingness to travel and adapt to change.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Manager roles in the medical device industry, this role may have a greater emphasis on regulatory compliance and a higher level of travel
• This role may offer more opportunities for career growth and development within a smaller, growing company
• Candidates should consider their preference for working in a small company versus a larger, more established organization when evaluating this role

ASSUMPTION: Candidates should carefully consider their preferences and career goals when comparing this role to similar positions in the medical device industry.

📝 Sample Projects

• Developing and executing a launch strategy for a new breast portfolio product, including market research, competitive analysis, and campaign creation
• Creating comprehensive messaging, collateral, and training materials to support a product launch and ongoing marketing efforts
• Evaluating the effectiveness of marketing programs and sharing ROI with key stakeholders to inform future marketing strategies

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's product pipeline and how this role fits into the overall marketing strategy?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to innovation and staying competitive in the medical device industry?
• How does the company measure the success of its marketing programs, and what metrics are most important for this role?
• What is the company's culture like, and how does this role contribute to the overall company mission and values?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and product management experience, as well as any industry-specific knowledge or skills
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
• Research Extremity Care and the medical device industry to demonstrate your understanding of the company and its products
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.