📌 Core Information
🔹 Job Title: Senior Manager, Marketing
🔹 Company: American Bar Association
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Legal Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for ABA products, resources, and initiatives
- Managing an annual marketing budget and meeting revenue targets
- Creating and implementing marketing plans for ABA Communities
- Managing advertising for ABA products and resources in various marketing channels
- Collaborating with internal clients and external vendors to ensure projects meet program goals
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work independently and collaboratively in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute marketing strategy for designated business lines within OME, including online training, webinars, certificates, and certifications
✅ Create and implement comprehensive marketing plans based on strategic priorities identified by OME
✅ Manage a $40K annual marketing budget and develop strategies to meet a $6M annual revenue budget
✅ Develop a comprehensive, multi-channel marketing plan to encourage registration and engagement with ABA Communities among ABA member bankers
✅ Manage advertising for ABA products and resources in ABA marketing channels
✅ Manage marketing projects and campaigns for ABA departments, products, and initiatives
✅ Assist the Senior Marketing Director with Email Marketing within the Stensul and Salesforce Marketing Cloud Platforms
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communication, Business, or related field
Experience: 5-7 years of related professional experience
Required Skills:
- Proven experience with marketing automation platforms
- Experience working in a digital marketing environment
- Familiarity with Google Analytics
- Advanced use of MS Office Suites and Excel for data sorting and analytics
- Excellent project management skills
- Ability to develop and manage campaigns, data segments, emails, forms, and report on results with high accuracy
- Strong written and verbal communication skills, including copyediting and business writing
- Strong analytical and organizational skills and attention to detail
Preferred Skills:
- Experience using Stensul and Salesforce Marketing Cloud
- Knowledge of the legal industry
ASSUMPTION: Candidates with experience in marketing for professional associations or nonprofits may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $97,000 (Based on industry standards for a Senior Marketing Manager role in the legal services industry)
Benefits:
- Competitive pay
- Outstanding benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Services
Company Size: 501-1,000 employees
Founded: 1878
Company Description:
- The ABA is the largest voluntary association of lawyers and legal professionals in the world.
- It serves equally its members, the profession, and the public by defending liberty and delivering justice.
- The ABA provides resources, education, and professional development opportunities to its members.
Company Specialties:
- Law
- Legal services
- Education
- Publishing
- Professional development
Company Website: www.americanbar.org
ASSUMPTION: The ABA's mission and values emphasize professionalism, public service, and a commitment to the rule of law.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Senior Marketing Director
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential advancement to a Director-level role within the Marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in marketing for a professional association
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the broader ABA organization.
🌍 Location & Work Environment
Office Type: Hybrid (headquarters in Chicago, IL, and Washington, DC)
Office Location(s): 321 N Clark Street, Chicago, IL 60654, US; 1050 Connecticut Ave. N.W., Suite 400, Washington, DC 20036, US
Geographic Context:
- Chicago, IL: A major city with a vibrant legal community and numerous cultural attractions
- Washington, DC: The nation's capital, with a strong focus on government and politics
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The ABA offers a professional and collegial work environment with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Senior Marketing Director and other team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Marketing strategy and planning
- Project management skills
- Communication and collaboration abilities
- Analytical and problem-solving skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the ABA's mission and values
- Prepare examples of marketing campaigns or projects you've led, focusing on strategy, execution, and results
ATS Keywords: Marketing strategy, project management, email campaigns, digital marketing, data analysis, collaboration, customer service, communication, copyediting, organizational skills, attention to detail, marketing automation, Google Analytics, MS Office, Excel, social media
ASSUMPTION: The ABA's application process is designed to assess candidates' skills and cultural fit for the organization.
🛠️ Tools & Technologies
- Stensul
- Salesforce Marketing Cloud
- Google Analytics
- MS Office Suites (Word, Excel, PowerPoint)
- Social media platforms (LinkedIn, Twitter, Facebook)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Professionalism
- Public service
- Commitment to the rule of law
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on achieving goals
Self-Assessment Questions:
- How do you embody the ABA's commitment to professionalism in your work?
- Describe a time when you had to adapt to a significant change in a marketing project. How did you handle it?
- How do you prioritize and manage multiple projects simultaneously to ensure successful outcomes?
ASSUMPTION: Candidates who align with the ABA's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes in priorities and strategies
- Collaborating with diverse stakeholders, including internal clients and external vendors
ASSUMPTION: These challenges require strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike marketing roles in for-profit companies, this role focuses on marketing for a professional association, with a mission-driven approach
- Marketing for the legal industry may require an understanding of legal terminology and trends
- Career progression in marketing for professional associations may differ from that in other industries
ASSUMPTION: Understanding these differences can help candidates tailor their application and expectations for this role.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign for an online training program
- Creating and implementing a marketing strategy for a new certification program
- Managing advertising for ABA products and resources in various marketing channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the ABA's mission and strategic goals?
- What are the biggest challenges facing the Marketing department in the next year, and how can this role address them?
- How does the ABA support the professional development and growth of its marketing team members?
- What are the most important priorities for this role in the first 90 days?
- How does the ABA measure the success of its marketing campaigns and initiatives?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and its mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant marketing experience and skills
- Write a tailored cover letter that demonstrates your understanding of the ABA's mission and values
- Prepare examples of marketing campaigns or projects you've led, focusing on strategy, execution, and results
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
