**Enhanced Job Description**
**📌 Core Information**
🔹 **Job Title:** Senior Manager, Marketing (Campaign & Content)
🔹 **Company:** Mambu
🔹 **Location:** Remote (Netherlands)
🔹 **Job Type:** Full-time
🔹 **Category:** Marketing
🔹 **Date Posted:** July 29, 2025
🔹 **Experience Level:** 8+ years
🔹 **Remote Status:** Hybrid/Remote (location dependent)
**🚀 Job Overview**
Key aspects of this role include:
- Leading and developing the global marketing function
- Executing campaign strategies aligned with commercial priorities
- Overseeing content production and brand messaging
- Enhancing customer engagement and retention
- Collaborating with cross-functional teams and external agencies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience managing global marketing campaigns in the financial services sector.
**📋 Key Responsibilities**
✅ **Campaign & Content Strategy:** Develop and execute global campaign strategy, aligned with go-to-market strategy, commercial priorities, and ABM tactics. Lead content strategy and production across the full customer lifecycle, delivering engaging multi-format content that supports acquisition, engagement, and retention.
✅ **Brand Messaging:** Define and evolve brand messaging and positioning in collaboration with product marketing to ensure consistency, clarity, and relevance for priority segments.
✅ **Creative Team Management:** Build and lead the in-house creative team, including design and copywriting, while managing relationships with creative, content, and PR agencies to ensure high-quality, on-brand delivery.
✅ **PR & Social Media:** Drive and execute global PR, analyst relations, and organic social strategies in partnership with internal teams and external agencies to build reputation and share of voice in key markets.
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
**🎯 Required Qualifications**
Education: Bachelor's degree in Marketing, Business, or a related field. A relevant Master's degree would be an asset.
Experience: 8+ years of experience leading global content, campaign, and brand strategy in a B2B banking, payments, or financial services industry. Experience in regulated industries and complex buyer journeys is required.
Required Skills:
- Proven track record in leading global integrated campaigns and driving brand awareness, pipeline growth, and customer engagement
- Experience building and managing in-house creative teams and working with agencies in a matrixed global environment
- Hands-on experience managing and growing organic social media channels, with a clear understanding of performance metrics and platform strategies
- Skilled in developing and applying AI tools to marketing use cases for content and campaign workflows
- Fluency in English; additional languages are a plus
Preferred Skills:
- Experience working in a fast-paced, high-growth tech environment
- Familiarity with marketing automation tools and CRM systems
- Knowledge of the fintech industry and its trends
ASSUMPTION: Candidates with experience in similar roles within the financial services sector are likely to be the best fit for this position.
**💰 Compensation & Benefits**
Salary Range: €80,000 - €120,000 per year (AI-estimated, based on experience level and industry standards)
Benefits:
- Competitive base salary
- Company equity for all
- Learning and development opportunities
- Hybrid/Remote working (location dependant)
- 30 day working abroad
- 4 week paid sabbatical after 5 years service
- Additional benefits based on location
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
**📌 Applicant Insights**
**🔍 Company Context**
Industry: Fintech - Mambu is a leading SaaS cloud banking platform, specializing in composable banking solutions for financial institutions worldwide.
Company Size: Medium (501-1,000 employees) - Mambu offers the benefits of a growing company with ample opportunities for professional development and career advancement.
Founded: 2011 - Mambu has been at the forefront of the fintech revolution for over a decade, pioneering the concept of composable banking.
Company Description:
- Mambu is the only true SaaS cloud core banking platform, enabling independent engines, systems, and connectors to be assembled in any configuration to meet business requirements and customer demands.
- The company serves 260+ banks, lenders, fintechs, and retailers in 65 countries, helping them build modern digital financial products faster, securely, and cost-effectively.
- Mambu's mission is to make banking better for a billion people by providing innovative, sustainable, and scalable financial solutions.
Company Specialties:
- Loans Management
- Deposits Management
- Core Banking
- Software as a Service
- Banking Technology
- Cloud Computing
Company Website: https://www.mambu.com/
ASSUMPTION: Mambu's focus on innovation, sustainability, and customer-centric solutions makes it an attractive employer for marketing professionals seeking to make an impact in the fintech industry.
**📊 Role Analysis**
Career Level: Senior Manager - This role involves leading a global marketing team and driving strategic initiatives to support business growth.
Reporting Structure: The Senior Manager, Marketing (Campaign & Content) will report directly to the Chief Marketing Officer (CMO) and oversee a team of 20 marketing professionals.
Work Arrangement: Hybrid/Remote - Mambu offers flexible work arrangements, allowing employees to balance remote work with in-office collaboration.
Growth Opportunities:
- As Mambu continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities.
- The company encourages internal mobility, providing opportunities for employees to explore different roles and advance their careers.
- Mambu's learning and development opportunities enable employees to enhance their skills and stay up-to-date with the latest industry trends.
ASSUMPTION: The successful candidate will have a strong desire to grow both personally and professionally, taking advantage of the opportunities available at Mambu.
**🌍 Location & Work Environment**
Office Type: Hybrid - Mambu's global offices serve as hubs for collaboration and innovation, with employees encouraged to work remotely when it best suits their needs.
Office Location(s): Amsterdam, Netherlands (with remote work options)
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a thriving fintech scene, making it an ideal location for a marketing professional in the financial services sector.
- The Netherlands offers a high quality of life, with excellent healthcare, education, and work-life balance.
- Mambu's remote work options enable employees to live and work from various locations within the Netherlands or even abroad for up to 30 days per year.
Work Schedule: Full-time, with flexible hours and a focus on results - Mambu values outcomes over face time, allowing employees to manage their schedules to best suit their needs.
ASSUMPTION: The successful candidate will be comfortable working in a hybrid environment, balancing remote work with in-office collaboration and travel as needed.
**💼 Interview & Application Insights**
Typical Process:
- Online application review
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interviews with the hiring manager and other team members
- Final interview with the CMO
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and campaign planning
- Leadership and team management skills
- Brand messaging and content creation expertise
- PR and social media experience
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to global campaign strategy, content production, and brand messaging.
- Demonstrate your understanding of the financial services sector and regulated industries.
- Showcase your leadership and team management skills, as well as your ability to work effectively with cross-functional teams and external agencies.
ATS Keywords: Global marketing, campaign strategy, content strategy, brand messaging, PR, social media, financial services, leadership, team management, ABM, integrated campaigns
ASSUMPTION: Mambu's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, as well as their technical expertise in global marketing.
**🛠️ Tools & Technologies**
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
- AI tools for content and campaign workflows
ASSUMPTION: The successful candidate will have experience with relevant marketing tools and be comfortable learning new platforms as needed.
**👔 Cultural Fit Considerations**
Company Values:
- Customer-centric
- Innovative
- Sustainable
- Collaborative
- Accountable
Work Style:
- Results-driven
- Adaptable
- Collaborative
- Data-informed
- Customer-focused
Self-Assessment Questions:
- How do you align with Mambu's customer-centric approach to marketing?
- How do you adapt to working in a global, matrixed environment with multiple stakeholders?
- How do you balance data-driven decision-making with creativity and innovation in your marketing strategies?
ASSUMPTION: Mambu values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and culture.
**⚠️ Potential Challenges**
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing the needs of multiple stakeholders, including product, sales, and other internal teams
- Adapting to the fast-paced, ever-changing nature of the fintech industry
- Working with complex buyer journeys and regulated industries
ASSUMPTION: The successful candidate will be comfortable navigating complex environments and adaptable to change, with strong leadership and communication skills to overcome potential challenges.
**📈 Similar Roles Comparison**
- Unlike traditional marketing roles, this position requires a strong focus on global campaign strategy, content production, and brand messaging, with a broader scope than typical campaign or content management roles.
- In the financial services sector, this role is unique in its emphasis on composable banking and the use of AI tools for marketing workflows.
- Career progression in this role could lead to a Chief Marketing Officer (CMO) position or other senior leadership roles within Mambu or the broader fintech industry.
ASSUMPTION: Candidates should consider how their experience and skills align with the unique requirements of this role and the broader context of the financial services sector.
**📝 Sample Projects**
- Developing and executing a global campaign strategy to launch a new banking product
- Creating a comprehensive content strategy to engage and retain customers throughout their lifecycle
- Evolving brand messaging and positioning to reflect changes in the market or company strategy
- Managing an in-house creative team to produce high-quality, on-brand content for various channels
- Driving global PR and analyst relations strategies to enhance Mambu's reputation and share of voice
ASSUMPTION: These sample projects illustrate the strategic, creative, and leadership aspects of the role, providing insight into the types of initiatives the successful candidate will oversee.
**❓ Key Questions to Ask During Interview**
- How does this role fit into Mambu's overall go-to-market strategy, and how will my work contribute to the company's growth?
- What are the key priorities for the first 90 days in this role, and how will my team and I support these initiatives?
- How does Mambu's culture support innovation and collaboration, and how can I contribute to this environment?
- What opportunities exist for professional development and career growth within Mambu?
- How does Mambu approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's context, Mambu's culture, and the opportunities for professional development and growth.
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past campaign strategies, content production, and brand messaging work to showcase during the interview.
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
