📌 Core Information
🔹 Job Title: Senior Manager, Marketing, CCL & PACS Intelligence (MCPI) Planning & Orchestration
🔹 Company: The Coca-Cola Company
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Facilitating and enabling agile teams across product-focused Intelligence verticals
- Driving excellence in delivery and integration of Intelligence Solutions
- Overseeing the roadmap for the intelligence suite and managing platform operations
- Enhancing user engagement and adoption of the integrated digital platform
- Cultivating a community of practice among cross-functional team experts
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to lead cross-functional teams to drive consistent excellence in delivery and greater effectiveness across the portfolio of Intelligence Solutions.
📋 Key Responsibilities
✅ Facilitate and support horizontal ways of working and agile teams across four product-focused Intelligence vertical teams
✅ Drive consistent excellence in delivery and greater effectiveness, efficiency, integration, and user-centricity across the portfolio of Intelligence Solutions
✅ Oversee the roadmap for the intelligence suite, collaborating with enterprise data and technology teams
✅ Lead the design, build, implementation, and adoption strategy of a user-centered integrated digital platform (e.g., SIMON)
✅ Manage and prioritize the integrated platform’s operations, ensuring effective delivery and management
✅ Develop and oversee the approach to drive awareness, capability, and target enterprise audience engagement with the integrated digital platform
✅ Create a practice community of cross-functional experts to foster continuous improvement, adaptability, and accountability of the suite of solutions
ASSUMPION: This role requires strong project management skills, the ability to manage multiple priorities, and the capacity to work effectively in a matrixed organization.
🎯 Required Qualifications
Education: Bachelor's Degree required; MBA or Advanced Degree preferred
Experience: Minimum of 7 years of relevant experience, ideally in international settings leading culturally diverse teams
Required Skills:
- Expertise in strategic planning and project management
- Ability to define and track metrics and OKRs
- Strong skills in connecting the dots, identifying, and implementing best practice processes
- Ability to lead the development, launch, and continual enhancement of user-centric digital products
- Creativity in conceptualizing new methods, techniques, and processes
- Analytical problem-solving skills
- Excellent organizational, verbal, and written communication skills
- Proven ability to cultivate strong partnerships cross-functionally and with external agency partners
- Competence in integrating and connecting multiple, disaggregated data points into compelling and cohesive products and systems
- Skilled in effectively influencing and navigating within a matrixed organization structure
Preferred Skills:
- Experience managing teams and agency partners in delivering complex projects
- Experience developing and managing digital tools or solutions
- Experience in agency/consulting/client-services
- Experience building data and analytics solutions and/or leveraging data and analytics solutions as a business user within marketing or another function
ASSUMPTION: Candidates should have a strong background in strategic planning, design thinking, and agile methodologies, with a proven track record of developing and operationalizing both strategic and executional plans.
💰 Compensation & Benefits
Salary Range: $130,000 - $147,000
Benefits:
- Medical
- Financial
- Other Benefits
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a senior manager role in marketing within the beverage industry, considering the required experience level and location. The benefits package is competitive and includes a range of medical, financial, and other benefits.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a portfolio of over 250 products, including iconic brands like Coca-Cola, Simply, Fairlife, and Topo Chico. The company serves a diversified group of customers, ranging from retail and grocery outlets to theme parks, movie theaters, and restaurants.
Company Size: The Coca-Cola Company has over 10,000 employees worldwide, with a presence in more than 200 countries and territories. This size allows for extensive resources and opportunities for career growth but may also mean a more structured and hierarchical work environment.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into a global leader in the beverage industry, with a rich history and strong brand recognition.
Company Description:
- The Coca-Cola Company is a total beverage company, offering a wide range of sparkling soft drinks, waters, sports drinks, coffee, tea, and juice brands.
- The company is committed to refreshing the world and making a difference through its products and sustainable business practices.
- The Coca-Cola Company seeks to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across its value chain.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company's extensive global presence and diverse portfolio of brands offer applicants a unique opportunity to work on iconic products and gain international experience.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a strategic mindset and significant experience in marketing, data and analytics, or a related field.
Reporting Structure: The Senior Manager will report directly to the Director of Marketing, CCL & PACS Intelligence Planning & Orchestration and work closely with cross-functional teams across the enterprise.
Work Arrangement: This role is on-site, with the expectation of working from the company's Atlanta headquarters. However, the Coca-Cola Company offers flexible work arrangements, including hybrid and remote work options, depending on the role and business needs.
Growth Opportunities:
- This role offers the opportunity to work on high-impact projects and drive strategic change within a global organization.
- The Coca-Cola Company's extensive portfolio of brands and global presence provide ample opportunities for career growth and development.
- Working in a matrixed organization structure allows for exposure to various functions and the potential to take on additional responsibilities.
ASSUMPTION: The Coca-Cola Company's commitment to continuous learning and development, as well as its expansive portfolio of brands, creates an environment conducive to career growth and advancement.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's Atlanta headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US
Geographic Context:
- Atlanta, Georgia, is the headquarters of The Coca-Cola Company and offers a vibrant urban environment with a mix of historic and modern attractions, a diverse cultural scene, and a thriving food and beverage industry.
- The city is home to numerous Fortune 500 companies and offers ample opportunities for professional growth and networking.
- Atlanta's mild climate and affordable cost of living make it an attractive place to live and work.
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, the Coca-Cola Company offers flexible work arrangements, including hybrid and remote work options, depending on the role and business needs.
ASSUMPTION: Working in Atlanta offers applicants the opportunity to live in a dynamic, multicultural city with a rich history and a thriving business community.
💼 Interview & Application Insights
Typical Process:
- The application process typically involves submitting a resume and cover letter through the company's careers website.
- Candidates may be required to complete an online assessment or participate in a phone or video screening before an in-person or virtual interview.
- Interviews may include behavioral and situational questions, as well as case studies or presentations, depending on the role and the candidate's experience.
- Final-round interviews may involve meetings with multiple stakeholders, including the hiring manager, team members, and other senior leaders.
- After the interview process, candidates can expect to receive a decision within a few weeks.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management abilities
- Technical expertise in marketing, data and analytics, or a related field
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
- Demonstrate your understanding of the company, its products, and its mission in your application materials.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Showcase your strategic thinking and problem-solving skills through well-structured responses to interview questions.
- Follow up with the hiring manager after your interview to express your enthusiasm for the opportunity and reiterate your qualifications.
ATS Keywords: Marketing, Strategic Planning, Project Management, Data and Analytics, Digital Product Development, User-Centric Design, Agile Methodologies, Cross-Functional Teams, Matrixed Organization, Global Brand Management, Beverage Industry
ASSUMPTION: The Coca-Cola Company uses an Applicant Tracking System (ATS) to manage job applications and may use specific keywords to filter and rank candidates. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the right people.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Microsoft Project, Smart Sheets, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Agile project management tools (e.g., Jira, Asana)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's needs and the candidate's expertise. However, familiarity with common marketing, project management, and data visualization tools is generally expected.
👔 Cultural Fit Considerations
Company Values:
- Leadership: The Coca-Cola Company values leaders who inspire and empower others to achieve excellence.
- Collaboration: The company fosters a culture of teamwork and collaboration, both internally and with external partners.
- Innovation: The Coca-Cola Company encourages creativity and continuous improvement in all aspects of its business.
Work Style:
- The Coca-Cola Company's work environment is dynamic and fast-paced, with a focus on results and accountability.
- The company values a growth mindset, with an emphasis on continuous learning and development.
- The Coca-Cola Company's culture is inclusive and diverse, with a commitment to fostering an environment where everyone can thrive.
Self-Assessment Questions:
- How have you demonstrated leadership and inspired others to achieve excellence in your previous roles?
- Can you provide an example of a time when you collaborated effectively with cross-functional teams to drive a successful outcome?
- How have you approached continuous learning and development in your career, and what specific skills or knowledge have you acquired to stay competitive in the industry?
ASSUMPTION: The Coca-Cola Company's culture is highly collaborative and innovative, with a strong emphasis on leadership and continuous learning and development. Candidates should be prepared to demonstrate their alignment with these values and work style preferences in their application materials and interviews.
⚠️ Potential Challenges
- The role requires strong strategic planning and project management skills, as well as the ability to manage multiple priorities and work effectively in a matrixed organization.
- The Coca-Cola Company's global presence and extensive portfolio of brands may present unique challenges in terms of navigating a complex organizational structure and managing diverse stakeholder expectations.
- The role may require occasional travel to other company locations or client sites, depending on business needs.
- The dynamic and fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work environment.
ASSUMPTION: The Coca-Cola Company's global presence and extensive portfolio of brands offer unique opportunities for career growth and development, but also present specific challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- This role is similar to a Senior Manager, Marketing Intelligence Planning & Orchestration role in other industries, but may differ in terms of the specific brands and products managed, as well as the unique challenges and opportunities presented by the beverage industry.
- The Coca-Cola Company's global presence and extensive portfolio of brands may offer more opportunities for career growth and development than roles in smaller or more niche organizations.
- This role may require more frequent travel than similar roles in other industries, depending on business needs and the specific requirements of the position.
ASSUMPTION: The Coca-Cola Company's global presence and extensive portfolio of brands create an environment with unique opportunities and challenges, compared to similar roles in other industries.
📝 Sample Projects
- Developing and implementing a strategic plan for a new product launch, including market research, competitive analysis, and go-to-market strategy
- Managing a cross-functional team to execute a large-scale marketing campaign, including budget management, vendor negotiation, and stakeholder communication
- Conducting a comprehensive review of the company's data and analytics capabilities, and developing a roadmap for improvement and enhancement
ASSUMPTION: The specific projects required for this role may vary depending on the team's needs and the candidate's expertise. However, the projects listed above provide examples of the types of initiatives a Senior Manager, Marketing, CCL & PACS Intelligence (MCPI) Planning & Orchestration might be expected to lead or contribute to.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Marketing, CCL & PACS Intelligence team, and how this role fits within the broader organization?
- How does the company support the professional development and growth of its employees, particularly in this role and within the Marketing, CCL & PACS Intelligence team?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does the company approach innovation and continuous improvement in its marketing strategies and data and analytics capabilities?
- What are the most significant challenges facing the Marketing, CCL & PACS Intelligence team, and how can this role help address them?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your strategic planning, project management, and data and analytics expertise.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Showcase your understanding of the company, its products, and its mission in your application materials and interviews.
- Follow up with the hiring manager after your interview to express your enthusiasm for the opportunity and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
