Senior Manager Marketing

📌 Core Information

🔹 Job Title: Senior Manager Marketing

🔹 Company: Devsinc

🔹 Location: Lahore, Punjab, Pakistan

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-06-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Architecting and implementing comprehensive global marketing strategies
• Driving demand generation initiatives and lead acquisition strategies
• Collaborating with cross-functional teams to create market-specific enablement content
• Leveraging AI and cloud tools to drive business growth
• Mentoring and leading marketing teams of 4+ members

ASSUMPTION: This role requires a strategic mindset, operational excellence, and regional marketing expertise to thrive in a high-velocity, performance-oriented environment.

📋 Key Responsibilities

✅ Architect, implement, and refine comprehensive Global Marketing strategy reporting to Head of Global Marketing

✅ Collaborate with Sales Leadership, Product Management, and Regional leads to create market-specific enablement content for MENA, North America, and APAC territories

✅ Orchestrate social media strategy ensuring brand consistency while driving measurable engagement across key platforms

✅ Design and execute data-driven account-based marketing (ABM) strategies to penetrate high-value accounts and strategic verticals

✅ Demonstrate advanced expertise in marketing platforms, including email automation systems, LinkedIn advertising ecosystem, Google Marketing Platform, and intent-based lead acquisition technologies

✅ Lead and mentor marketing teams of 4+ members

ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable business impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of progressive B2B marketing experience, preferably in enterprise IT services

Required Skills:

• Proven ability to architect and execute impactful social media communications strategies for B2B tech brands
• Deep understanding of buyer journey mapping, funnel optimization, multi-touch attribution, and performance analytics frameworks
• Strong command of modern marketing platforms, including email marketing systems, Google Ads, LinkedIn Campaign Manager, and third-party intent tools
• Excellent written, verbal, and visual communication skills
• Entrepreneurial mindset with high ownership, project governance skills, and ability to drive initiatives independently while collaborating across teams

Preferred Skills:

• Experience working in globally distributed, matrixed organizations
• Demonstrated success leveraging AI-powered tools to boost demand and lead generation initiatives

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a proven track record of driving demand generation and lead acquisition strategies.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not provided. Based on industry standards for a Senior Marketing Manager in Lahore with 5-10 years of experience, the estimated salary range is PKR 1,500,000 - 2,500,000 per annum.

Benefits:

• Comprehensive health insurance
• Retirement savings plan
• Generous vacation and leave policies
• Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Devsinc operates in the IT Services and IT Consulting industry, focusing on enabling technological advancements for clients worldwide

Company Size: Devsinc is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration

Founded: Devsinc was founded in 2007 and has since grown into a global organization with offices across three continents

Company Description:

• Devsinc is a global IT services and consulting firm with a strong focus on enabling technological advancements for clients worldwide
• The company has two state-of-the-art delivery centers in Southeast Asia and four strategically located offices across three continents
• With 15+ years of enablement experience, Devsinc has delivered 3,000+ successful projects, supported clients in 23+ countries, and proudly serves 236+ active clients

Company Specialties:

• IT Services and Consulting
• Software Development
• Cloud Computing
• Artificial Intelligence and Machine Learning

Company Website: http://www.devsinc.com

ASSUMPTION: Devsinc's global presence and diverse client base offer unique opportunities for candidates seeking international exposure and growth.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and operational excellence

Reporting Structure: The Senior Manager Marketing will report directly to the Head of Global Marketing and collaborate with various teams, including Sales, Product, and Regional leads

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to scale global marketing efforts and drive business growth
• Chance to mentor and develop marketing teams
• Opportunity to engage with cross-functional leadership teams across sales, product, and delivery

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a strategic impact on the company's global marketing efforts.

🌍 Location & Work Environment

Office Type: Devsinc's Lahore office is a modern, collaborative workspace designed to foster innovation and productivity

Office Location(s): Plot B, 281 Ghazi Rd, Khuda Buksh Colony KB Society, Lahore, Punjab, Lahore, PK

Geographic Context:

• Lahore is the second-largest city in Pakistan and a major hub for IT and technology industries
• The city offers a vibrant culture, rich history, and a growing startup ecosystem
• Lahore's strategic location provides easy access to major markets in the Middle East, Africa, and Asia

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for remote work as needed

ASSUMPTION: Lahore's thriving IT industry and strategic location offer unique opportunities for candidates seeking to work in a dynamic, growing market.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interviews with the hiring manager and other stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and platform knowledge
• Leadership and team management capabilities
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience and demand generation successes
• Prepare examples of your social media strategies and their impact on business growth
• Demonstrate your understanding of buyer journey mapping and funnel optimization

ATS Keywords: B2B Marketing, Demand Generation, Marketing Communications, Social Media Strategy, Account-Based Marketing, Buyer Journey Mapping, Funnel Optimization, Performance Analytics, Email Marketing, Google Ads, LinkedIn Campaign Manager, AI Tools, Project Governance, Team Leadership, Content Creation, Market Strategy

ASSUMPTION: Devsinc's recruitment process is designed to assess candidates' strategic thinking, marketing expertise, and leadership potential, with a focus on driving business growth.

🛠️ Tools & Technologies

• Apollo, Instantly, Spyfu, Ahrefs, Semrush, ZoomInfo, NeverBounce
• Email automation systems (e.g., Mailchimp, HubSpot, Marketo)
• LinkedIn advertising ecosystem (e.g., LinkedIn Campaign Manager)
• Google Marketing Platform (Search & Display Networks)
• Intent-based lead acquisition technologies (e.g., DiscoverOrg, Datanyze)

ASSUMPTION: Candidates should be comfortable working with a suite of marketing tools and platforms, with a focus on driving demand generation and lead acquisition strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovation-driven
• Collaborative
• Results-oriented
• Global engagement

Work Style:

• High-velocity, performance-oriented environment
• Hands-on execution with a focus on driving measurable business impact
• Strategic thinking and regional marketing expertise

Self-Assessment Questions:

• Do you thrive in a high-velocity, performance-oriented environment?
• Are you comfortable working in a globally distributed, matrixed organization?
• Do you have a proven track record of driving demand generation and lead acquisition strategies?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment, with a focus on driving measurable business impact.

⚠️ Potential Challenges

• Managing multiple marketing campaigns across global territories
• Balancing strategic thinking with hands-on execution
• Adapting to a high-velocity, performance-oriented work environment
• Collaborating effectively with cross-functional teams in a globally distributed organization

ASSUMPTION: This role presents unique challenges that require a strategic mindset, operational excellence, and strong leadership skills.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a balance of strategic thinking and hands-on execution, with a focus on driving demand generation and lead acquisition strategies
• Devsinc's global presence and diverse client base offer unique opportunities for candidates seeking international exposure and growth
• This role provides significant growth potential, with opportunities to mentor and develop marketing teams, engage with cross-functional leadership teams, and drive business growth

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on driving demand generation and lead acquisition strategies in a global context.

📝 Sample Projects

• Developing and executing a comprehensive global marketing strategy for a new product launch
• Designing and implementing an account-based marketing (ABM) strategy to penetrate high-value accounts in strategic verticals
• Orchestrating a social media campaign to drive brand awareness and engagement across key platforms

ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, with a focus on driving demand generation and lead acquisition strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's global marketing strategy and how this role fits into that vision?
• How does the company support the professional development and growth of its marketing teams?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach collaboration and communication across its globally distributed teams?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role address them?

ASSUMPTION: These questions are designed to assess the company's global marketing strategy, team dynamics, performance expectations, and potential challenges facing the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B marketing experience and demand generation successes
• Prepare examples of your social media strategies and their impact on business growth
• Demonstrate your understanding of buyer journey mapping and funnel optimization
• Follow up with the hiring manager within one week of submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.