Senior Manager, Marketing Data Analytics

📌 Core Information

🔹 Job Title: Senior Manager, Marketing Data Analytics

🔹 Company: Sallie Mae

🔹 Location: Newark, Delaware, United States

🔹 Job Type: On-site

🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analytics & Insights

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the analytics strategy for email and direct mail campaigns.
• Driving data-driven decision-making to optimize marketing efforts.
• Collaborating with marketing stakeholders to deliver performance analyses.
• Designing and measuring A/B tests and other experiments to improve campaign effectiveness.

ASSUMPTION: The role emphasizes leadership in analytics strategy, implying a significant level of autonomy and influence over marketing decision-making.

📋 Key Responsibilities

✅ Monitor and analyze campaign performance metrics, including open rates, click-through rates, and conversion rates, providing actionable insights.

✅ Segment email lists based on various criteria for effective audience targeting.

✅ Identify and implement improvements in email campaigns to enhance performance.

✅ Design A/B testing and experiments to optimize campaign effectiveness.

✅ Create detailed reports on email campaign performance and present insights to stakeholders.

✅ Prepare and present storytelling presentations to management.

✅ Produce monthly reforecasts and collaborate to ensure data accuracy.

✅ Utilize advanced analytics tools for audience segmentation and campaign personalization.

✅ Stay updated with industry trends and best practices in marketing.

ASSUMPTION: Responsibilities include collaboration with cross-functional teams, indicating a need for strong teamwork and communication skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Experience: 5+ years of experience in marketing analytics with a successful track record in email analytics projects.

Required Skills:

• Proficiency in SQL, Excel, and marketing automation platforms
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills

Preferred Skills:

• Familiarity with data visualization tools such as Tableau or Power BI
• Detail-oriented with a passion for data and continuous improvement

ASSUMPTION: The role requires advanced analytics capabilities, suggesting a focus on strategic and complex problem-solving.

💰 Compensation & Benefits

Salary Range: Not specified. Industry norms for similar positions in financial services suggest a competitive salary range.

Benefits:

• Comprehensive medical, dental, vision, and pet insurance
• 401k with employer match and generous PTO
• Tuition reimbursement and career development opportunities

Working Hours: Standard full-time, 40-hour work week with some flexibility.

ASSUMPTION: Benefits emphasize comprehensive health and financial wellness, suggesting a supportive employee environment.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on private student lending.

Company Size: 1,001-5,000 employees, offering robust career growth and resources typical of larger organizations.

Founded: Not specified.

Company Description:

• Leader in private student lending, supporting college access and completion.
• Focuses on affordability and accessibility of higher education.
• Provides products and resources to assist student planning and financial success.

Company Specialties:

• College Savings & Planning
• Financial Aid & Student Loans
• Banking & Education Loans

Company Website: https://SallieMae.com

ASSUMPTION: The company's focus on educational finance aligns with its mission to support students, suggesting a values-driven corporate culture.

📊 Role Analysis

Career Level: Senior management position with a focus on strategic leadership in marketing analytics.

Reporting Structure: Likely reports to the Director of Marketing Analytics or similar leadership position.

Work Arrangement: Hybrid model allows for flexibility between on-site and remote work.

Growth Opportunities:

• Potential for upward mobility within the marketing or analytics department
• Opportunities to lead new strategic projects and initiatives
• Access to further education and career development through company programs

ASSUMPTION: The hybrid work model offers flexibility, suggesting a progressive work environment that supports work-life balance.

🌍 Location & Work Environment

Office Type: Corporate office environment located at headquarters.

Office Location(s): 300 Continental Drive, Newark, DE 19713, US

Geographic Context:

• Located in a key business hub with access to major transportation links
• Close to educational institutions, aligning with the company's mission
• An area known for a strong community and family-friendly environment

Work Schedule: Offers some flexibility to accommodate personal commitments.

ASSUMPTION: The Newark location suggests a stable and supportive environment, conducive to professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial application submission via company website or job board
• Preliminary phone screening by HR or recruitment team
• In-depth interviews with hiring manager and peers
• Assessment of technical and analytical skills during interviews
• Final interview with senior stakeholders or leadership

Key Assessment Areas:

• Technical skills in data analytics and marketing platforms
• Cultural fit and alignment with company values
• Strategic thinking and problem-solving abilities

Application Tips:

• Highlight specific examples of successful analytics projects
• Demonstrate familiarity with Sallie Mae's mission and values
• Prepare to discuss strategic outcomes of past work in detail

ATS Keywords: Marketing Analytics, Email Campaigns, Data-Driven Decision-Making

ASSUMPTION: The detailed interview process suggests a thorough evaluation to ensure alignment with both role requirements and corporate culture.

🛠️ Tools & Technologies

• SQL
• Excel
• Marketing automation platforms

ASSUMPTION: Proficiency in these tools is critical for success, reflecting the technical demands of the role.

👔 Cultural Fit Considerations

Company Values:

• Commitment to student success and empowerment
• Innovation in financial and educational services
• Inclusivity and diversity in the workplace

Work Style:

• Collaborative and supportive team environment
• Encouragement of innovative thinking and problem-solving
• Focus on continuous learning and development

Self-Assessment Questions:

• How do I approach data-driven decision-making?
• Am I comfortable with leading strategic marketing initiatives?
• How do I align with a mission-driven organization?

ASSUMPTION: The cultural emphasis on innovation and inclusivity suggests an adaptive and forward-thinking workplace.

⚠️ Potential Challenges

• High expectations for campaign performance optimization
• Balancing strategic goals with day-to-day operational tasks
• Adapting to a rapidly evolving marketing technology landscape
• Managing diverse stakeholder expectations and requirements

ASSUMPTION: The complexity of responsibilities indicates a need for strong multi-tasking abilities and resilience.

📈 Similar Roles Comparison

• Similar roles in other financial organizations may not offer the same mission-driven focus
• The role offers more strategic influence compared to similar positions at smaller companies
• Sallie Mae's focus on education aligns the role with broader societal impacts

ASSUMPTION: The role's unique alignment with educational goals highlights a distinct career appeal over standard analytics positions.

📝 Sample Projects

• Developing an analytics dashboard for email performance improvement
• Leading a cross-functional strategy session on direct mail conversion optimization
• Implementing an A/B testing framework for new campaign strategies

ASSUMPTION: These projects suggest highly strategic roles in shaping marketing efforts, offering significant scope to influence outcomes.

❓ Key Questions to Ask During Interview

• How do marketing analytics support Sallie Mae's mission and goals?
• What are the biggest challenges in the company's current analytics strategy?
• How does this role interact with other departments such as IT and Sales?
• What growth opportunities are available for someone in this role?
• How does Sallie Mae support ongoing professional development?

ASSUMPTION: By focusing on alignment with company mission and growth, these questions aid in evaluating organizational and personal fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume includes relevant experience and skills that match job requirements
• Prepare for an initial phone screening by refreshing your knowledge of the company and its values
• Be ready to discuss recent successful analytics projects during interviews
• Follow up post-interview with a personalized thank you note to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.