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Senior Manager, Marketing, Disney+

The Walt Disney Company
Full-time
On-site
Madrid, Madrid, Spain
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Marketing, Disney+

πŸ”Ή Company: The Walt Disney Company

πŸ”Ή Location: Madrid, Spain

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Direct-to-Consumer Marketing

πŸ”Ή Date Posted: 2025-07-11

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing strategies for Disney+ in Spain
  • Building and leading a high-performing brand team
  • Driving creative operations and social media strategies
  • Collaborating with cross-functional teams to optimize campaign effectiveness

ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven experience in marketing strategy, brand management, and campaign execution.

πŸ“‹ Key Responsibilities

βœ… Develop and implement marketing strategies for Disney+ in Spain to drive brand awareness, consideration, and subscriber growth

βœ… Lead and mentor a team of brand managers, creative strategists, and social media specialists

βœ… Oversee end-to-end creative project management for campaigns, ensuring on-time, on-brand, and on-budget execution

βœ… Define and optimize creative processes, tools, and production pipelines to scale campaign execution

βœ… Develop and execute social media strategies that maximize engagement and cultural relevance

βœ… Collaborate with insights and analytics teams to inform content development and optimize performance

βœ… Partner with acquisition and retention teams to ensure a 360-degree view of Disney+’s marketing approach

ASSUMPTION: This role requires a strong understanding of consumer behavior, competitive analysis, and data interpretation to develop effective campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of marketing strategy experience at a manager level or equivalent in a best-in-class marketing team in FMCG, entertainment, or subscription streaming services

Required Skills:

  • Advanced skills in interpreting content performance data and strategic iteration
  • Excellent communication and presentation skills
  • Proven track record in brand strategy and execution
  • Strong understanding of digital content merchandising, platform curation, and UI optimization
  • Ability to process data and build strategic recommendations using results

Preferred Skills:

  • Experience working in a complex matrix organization
  • Fluency in Spanish

ASSUMPTION: Candidates should have a deep understanding of the consumer, competition, and category to develop excellent consumer-facing campaigns across multiple channels.

πŸ’° Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on market research for similar roles in Madrid)

Benefits:

  • Health insurance
  • Retirement savings plan
  • Employee discounts on Disney products and services
  • Paid time off and holidays

Working Hours: Full-time, Monday to Friday, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Madrid. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees (Global)

Founded: 1992

Company Description:

  • Disneyland Paris is a leading entertainment provider, offering magical experiences to millions of visitors each year
  • The company operates a theme park, hotels, and other entertainment facilities in Chessy, France
  • Disneyland Paris is part of The Walt Disney Company, a global entertainment conglomerate

Company Specialties:

  • Marketing
  • Communication
  • Engineering
  • Human Resources
  • Sales
  • Finance
  • Legal
  • Real Estate Development
  • Information Technology
  • Event Management
  • Supply Chain
  • Logistics
  • Purchasing
  • Revenue Management
  • Research
  • Strategy
  • Audit
  • Construction
  • Pricing
  • Hospitality
  • Tourism

Company Website: careers.disneylandparis.com

ASSUMPTION: Disneyland Paris is a subsidiary of The Walt Disney Company, focusing on the operation of the Disneyland Paris resort in France. This role is part of the global Disney organization, with a focus on the Spanish market.

πŸ“Š Role Analysis

Career Level: Mid-level management, with potential for growth within the marketing department or the broader organization

Reporting Structure: This role reports directly to the Head of Marketing, Disney+ EMEA

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

  • Advancement within the marketing department, such as a promotion to a director-level role
  • Expansion into other areas of the business, such as content development or strategic planning
  • Opportunities to work on high-profile projects and collaborate with cross-functional teams

ASSUMPTION: This role offers significant growth potential within the marketing department and the broader organization, given Disney's global presence and diverse business segments.

🌍 Location & Work Environment

Office Type: Corporate office in Madrid, Spain

Office Location(s): Jose Bardasano Baos 9, Madrid, Spain

Geographic Context:

  • Madrid is the capital and largest city of Spain, with a population of over 3 million people
  • The city is known for its vibrant culture, rich history, and diverse industries
  • Madrid is a major economic hub, with a strong focus on finance, technology, and tourism

Work Schedule: Full-time, with flexibility for project demands and potential overtime

ASSUMPTION: This role is based in Madrid, Spain, and requires on-site presence for collaboration and team management. However, some flexibility for remote work may be available.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-person or video interview with the hiring manager and team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Marketing strategy and brand management skills
  • Campaign execution and project management abilities
  • Communication and presentation skills
  • Cultural fit and alignment with Disney's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing strategy, brand management, and campaign execution experience
  • Demonstrate your understanding of the Spanish market and consumer behavior
  • Prepare examples of successful marketing campaigns you've led or contributed to

ATS Keywords: Marketing strategy, brand management, campaign execution, consumer insights, data interpretation, team leadership, creative operations, social media strategy

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's marketing strategy, brand management, and campaign execution skills, as well as their cultural fit with the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Social media management platforms (e.g., Hootsuite, Sprout Social)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation tools. Familiarity with social media management platforms and project management tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Excellence
  • Inclusion
  • Integrity
  • Optimism

Work Style:

  • Collaborative and team-oriented
  • Data-driven and strategic
  • Adaptable and responsive to change
  • Creative and innovative

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with data and using it to inform strategic decisions?
  • Do you have a strong creative vision and the ability to execute on it?

ASSUMPTION: Candidates should assess their fit with Disney's values and work style, focusing on collaboration, data-driven decision-making, adaptability, and creativity.

⚠️ Potential Challenges

  • Managing a team remotely or across different time zones
  • Balancing multiple projects and priorities
  • Adapting to a dynamic and evolving business environment
  • Working with limited resources or tight deadlines

ASSUMPTION: This role may present challenges related to team management, project prioritization, and adaptability in a dynamic business environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the Spanish market and the integration of brand management, creative operations, and social media strategy
  • Similar roles in other markets may have a broader scope or more specific focus on one aspect of marketing
  • Career progression in this role may involve expanding into other markets or taking on additional responsibilities within the marketing department

ASSUMPTION: This role is unique in its focus on the Spanish market and the integration of brand management, creative operations, and social media strategy. Similar roles in other markets may have a broader scope or more specific focus on one aspect of marketing.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new content release on Disney+
  • Conducting market research and consumer segmentation analysis to inform brand strategy
  • Optimizing social media content and engagement strategies to maximize reach and relevance

ASSUMPTION: Sample projects for this role may involve marketing campaign development, market research and analysis, and social media strategy optimization.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does this role collaborate with other departments, such as content development and acquisition?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Disney support the growth and development of its employees?
  • What are the most challenging aspects of working in this role or within the marketing department?

ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role, the team, and the organization, as well as their understanding of the challenges and opportunities that come with the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing strategy, brand management, and campaign execution experience
  • Prepare examples of successful marketing campaigns you've led or contributed to
  • Follow up with the hiring manager one week after your interview to reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.