- Job Title: Senior Manager, Marketing
- Company: MoneyHero Group
- Location: Manila, Philippines
- Job Type: Hybrid (On-site & Remote)
- Category: Marketing
- Date Posted: May 27, 2025
- Experience Level: 7-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to build awareness and reinforce MoneyMax's leadership.
- Driving customer acquisition campaigns to grow the lifetime value of the customer base.
- Collaborating with cross-functional teams to achieve KPIs.
- Maintaining a pulse on marketplace trends to ensure marketing activities remain relevant and optimized.
- Managing multiple campaigns and advertising efforts, from upper to lower marketing funnel.
- Owning the development and roll-out of standardized reporting frameworks to assess category/vertical performance.
*ASSUMPTION:* This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have a proven track record in driving business growth through innovative marketing campaigns.
📋 Key Responsibilities
✅ Lead the overall marketing for MoneyMax to drive sustainable business growth through developing long-term strategies and impactful customer acquisition campaigns.
✅ Manage multiple campaigns, ensuring achievement of KPIs and optimizing marketing efforts across various channels.
✅ Collaborate with marketing, commercial, and product teams, both locally and regionally, to ensure achievement of KPIs.
✅ Maintain a pulse on marketplace trends to ensure marketing activities remain relevant and constantly optimized.
✅ Manage direct marketing budget and all acquisition channels for your product vertical(s), optimizing to ensure they run cost efficiently and effectively.
*Assumption:* The role requires a high level of organization, attention to detail, and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education:
- Bachelor’s Degree, ideally in business or marketing
Experience:
- 7-10 years of marketing and campaign experience, including campaign management and digital media planning experience
- Experience in ecommerce, finance, banking, fintech, or personal finance industries preferred
Required Skills:
- Proven ability to manage multiple campaigns to achieve the best sales results
- Strong cross-functional project management skills and proven ability to deliver on time and on budget
- Solid understanding of media mix, digital marketing, and CRM concepts
- Strong analytic skills and understanding of digital ecosystems such as web analytics tools (Google Analytics), social media marketing applications (Facebook), and digital display marketing platforms (Google Ads)
- Proven track record of running successful campaigns to drive conversion and optimizing towards campaign KPIs
- Excellent verbal communication and interpersonal skills
- A relentless sense of responsibility and ownership in problem-solving
- The ability to adapt quickly to the fast-paced start-up environment and process new information on the go
- Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
- Incredible people skills and flair for working under pressure in a fast-paced environment
- Positive attitude and ability to work with suggestions and feedback from multiple parties
*Assumption:* The ideal candidate will have a strong background in marketing, with a focus on campaign management and digital media planning. They will be highly organized, detail-oriented, and able to thrive in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: PHP 1,500,000 - PHP 2,000,000 per annum (Based on industry standards for a Senior Marketing Manager role in the Philippines)
*Assumption:* The salary range is estimated based on industry standards for a Senior Marketing Manager role in the Philippines, considering the required experience and skills.
Benefits:
- Annual leave, birthday leave, tenure leave, international remote work leave, and more
- Five-day work week, day-shift, and fixed weekend off
- Professional trainings, career advancement, and internal mobility opportunities
- Competitive benefits including insurance and mental wellness program
Working Hours: 40 hours per week, with flexible working arrangements
📌 Applicant Insights
🔍 Company Context
- Industry: Fintech & Personal Finance
- Company Size: 201-500 employees
- Founded: 2014
- Company Description: MoneyHero Group is Asia’s leading personal finance platform, reaching over 10 million monthly users across five markets in Asia Pacific. Their mission is to empower people to build healthier financial lives.
- Company Specialties: Personal finance, digital insurance aggregation, and comparison services
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: This role will report directly to the Head of Marketing and will lead a team of marketing professionals.
- Work Arrangement: Hybrid (On-site & Remote) - The role requires a mix of on-site presence for collaboration and remote work for flexibility.
- Growth Opportunities: This role offers opportunities for career advancement within the marketing department and potentially across other departments within the company.
*ASSUMPTION:* The role offers significant growth opportunities for the right candidate, given the company's rapid expansion and the need for strong marketing leadership.
🌍 Location & Work Environment
- Office Type: Hybrid (On-site & Remote)
- Office Location(s): Manila, Philippines
- Geographic Context: Manila is the capital and most populous city of the Philippines, offering a mix of urban and cultural experiences. The office is located in a bustling business district, providing easy access to amenities and public transportation.
- Work Schedule: The role follows a standard five-day workweek, with a fixed weekend off and flexible working hours.
*ASSUMPTION:* The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission, 2. Phone/Video screening, 3. On-site or virtual interview with the hiring manager, 4. Final interview with the Head of Marketing, 5. Offer extension
- Key Assessment Areas: Marketing strategy, campaign management, leadership skills, problem-solving, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements.
- Prepare examples of successful marketing campaigns you've led and their outcomes.
- Research the company and the role to demonstrate your understanding and enthusiasm during the interview.
*ASSUMPTION:* The interview process is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Project management tools (e.g., Asana, Trello, or Jira)
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
*ASSUMPTION:* The role requires proficiency in web analytics tools, social media marketing applications, and digital display marketing platforms. Familiarity with project management and marketing automation tools is also beneficial.
👔 Cultural Fit Considerations
- Company Values: Empowerment, Innovation, Collaboration, Integrity, and Excellence
- Work Style: Fast-paced, collaborative, and data-driven. The company values a growth mindset, continuous learning, and a strong work ethic.
- Self-Assessment Questions:
- How do you align with the company's values, and can you provide an example of how you've demonstrated each value in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment, and can you describe a time when you thrived in such a setting?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
*ASSUMPTION:* The company values a strong cultural fit, and candidates should be prepared to demonstrate their alignment with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
- Working in a fast-paced, dynamic environment that may require adaptability and flexibility.
- Collaborating with cross-functional teams, which may necessitate strong communication and interpersonal skills.
*ASSUMPTION:* The role presents unique challenges that require a high level of organization, adaptability, and strong communication skills.
📈 Similar Roles Comparison
- Marketing Manager vs. Senior Marketing Manager: A Marketing Manager role focuses more on tactical execution, while a Senior Marketing Manager role emphasizes strategic planning and leadership.
- Industry-specific context: The role requires a strong understanding of the fintech and personal finance industries, as well as relevant market trends and consumer behaviors.
- Career path comparison: This role offers a clear path for career progression within the marketing department and potentially across other departments within the company.
*ASSUMPTION:* The role offers a unique opportunity for career growth and advancement within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including market research, target audience identification, and campaign planning.
- Managing a rebranding campaign, including market research, competitive analysis, and the development of a new brand identity and messaging framework.
- Optimizing customer acquisition campaigns across various channels, including social media, search engine marketing, and email marketing, to improve ROI and drive business growth.
*ASSUMPTION:* The role offers a diverse range of projects that cater to different marketing skills and expertise, providing opportunities for professional growth and development.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term marketing strategy and how this role contributes to its achievement?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach collaboration and communication between marketing and other departments, such as product and commercial teams?
- What are the most significant challenges facing the marketing department in the next 12 months, and how can this role help address them?
*ASSUMPTION:* The interview questions are designed to assess the candidate's understanding of the role, the company's marketing strategy, and their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://job-boards.greenhouse.io/compareasiagroup/jobs/6589264003).
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements.
- Prepare examples of successful marketing campaigns you've led and their outcomes.
- Research the company and the role to demonstrate your understanding and enthusiasm during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
