🔹 Job Title: Senior Manager, Marketing
🔹 Company: Klook
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in marketing, with a focus on social media, influencer marketing, and strategic partnerships. The ideal candidate will have experience in driving demand generation and customer acquisition in the UK market.
✅ Lead demand generation efforts across key channels, including social media marketing, influencer collaborations, strategic partnerships, and affiliate marketing, to drive high-quality leads and customer acquisition within the UK market.
✅ Develop effective strategies to convert interest into bookings, leveraging data-driven insights to optimize campaigns and channel performance.
✅ Collaborate with product and supply teams to ensure Klook’s offerings align with UK customer demand for key destinations: Japan, the US, and Italy, ensuring supply meets identified trends.
✅ Own and develop Klook’s social media strategy for relevant platforms in the UK, including content curation, campaign planning, and community engagement.
✅ Spearhead and manage influencer partnerships to boost brand awareness, engagement, and user-generated content that resonates with UK audiences.
✅ Cultivate strong relationships with influencers and relevant media partners to amplify Klook’s brand presence and ensure content aligns with local trends and cultural nuances.
✅ Identify, establish, and manage strategic partnerships with key players in the UK travel and lifestyle sectors to expand Klook’s reach and drive customer acquisition.
✅ Develop and oversee affiliate marketing programs to drive traffic, leads, and conversions through relevant UK-focused channels.
✅ Drive and execute integrated marketing campaigns tailored to the UK market, focusing initially on driving interest and bookings for travel to Japan, the US, Italy, and beyond.
✅ Work closely with cross-functional teams to ensure seamless campaign execution, maintaining consistent messaging and a smooth customer journey from awareness to booking.
✅ Ensure Klook’s messaging and branding resonate with the UK mentality and lifestyle, adapting campaigns and creative assets to appeal to UK travellers.
✅ Champion Klook’s brand identity and values in all marketing materials and campaigns, aligning with the company’s vision while adapting to regional nuances.
✅ Continuously monitor UK market trends and consumer behaviour to inform marketing strategies and maintain a competitive edge.
✅ Utilise data analytics tools to measure, track, and report on the effectiveness of marketing campaigns and channel performance, providing actionable insights for optimisation.
✅ Provide regular reports to leadership on key marketing performance indicators, customer behaviour insights, and the ROI of marketing activities within the UK market.
✅ Collaborate closely with supply teams to ensure that the products and experiences offered by Klook are readily available and optimised for UK customers.
✅ Work with local and global supply teams to ensure product assortment aligns with UK demand for these specific destinations, providing relevant and appealing travel options.
ASSUMPTION: This role requires a strong understanding of the UK travel market and consumer behaviour. The ideal candidate will have experience in driving demand generation and customer acquisition in the UK market, with a focus on social media, influencer marketing, and strategic partnerships.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on social media, influencer marketing, and strategic partnerships
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on social media, influencer marketing, and strategic partnerships. They will have a proven track record in driving demand generation and customer acquisition in the UK market and a strong understanding of the UK travel market and consumer behaviour.
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Senior Marketing Manager role in London)
Benefits:
Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Travel and experiences platform
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
Company Specialties:
Company Website: http://www.klook.com
ASSUMPTION: Klook is a dynamic and growing company in the travel and experiences industry, with a strong focus on providing joyful experiences for its users.
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Regional Marketing Director for EMEA
Work Arrangement: On-site, with flexibility for occasional remote work
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing function and the broader organization.
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): London, United Kingdom
Geographic Context:
Work Schedule: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to public transportation and a thriving travel and tourism industry.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Demand Generation, Social Media Marketing, Influencer Marketing, Strategic Partnerships, Affiliate Marketing, Data Analysis, Marketing Campaigns, UK Travel Market, Customer Acquisition
ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing strategy and campaign development skills, as well as their cultural fit and alignment with Klook's values.
ASSUMPTION: The ideal candidate will have experience using social media management, data analytics, project management, and marketing automation tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Klook values a collaborative and dynamic work environment, with a strong focus on data-driven decision-making and opportunities for professional growth and development. The ideal candidate will align with Klook's company values and have experience in building and managing strategic partnerships and affiliate marketing programs.
ASSUMPTION: This role presents unique challenges, including managing multiple marketing channels and campaigns simultaneously, adapting marketing strategies to align with regional nuances and market trends, and balancing data-driven decision-making with creative and innovative marketing strategies.
ASSUMPTION: This role is similar to a Senior Marketing Manager role in the travel and tourism industry, with a unique opportunity to shape Klook's UK marketing strategy and tailor its offerings to the desires of UK travellers.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including developing and executing marketing campaigns, building and managing strategic partnerships, and analyzing and reporting on marketing performance.
ASSUMPTION: These key questions will help the candidate understand the role's fit within the broader marketing strategy, the priorities for the first 90 days, the opportunities for professional growth and development, the challenges and opportunities in the UK market, and Klook's approach to collaboration and communication with global teams and remote stakeholders.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.