📌 Core Information
🔹 Job Title: Senior Manager, Marketing
🔹 Company: Storable
🔹 Location: United States
🔹 Job Type: Full-Time, Remote (Pacific Time Zone)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 7-10 years
🔹 Remote Status: Remote (Pacific Time Zone)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for growth and retention across Marine and RV & Camping business units
- Leading a team of marketers and driving programs that fuel new business acquisition and customer loyalty
- Collaborating with cross-functional teams to ensure alignment with strategic goals and brand alignment
- Optimizing marketing campaigns and measuring performance using data-driven insights
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and data analysis to drive successful marketing campaigns across multiple verticals.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to drive new customer acquisition and customer retention, with a heavy focus on the U.S. market and additional focus in Australia and New Zealand
✅ Align closely with Sales, Product Marketing, and Customer Success to ensure unified go-to-market execution
✅ Scale high-performing channels across inbound, outbound, paid media, and ABM to maximize customer lifetime value
✅ Lead upsell and cross-sell marketing initiatives to maximize customer lifetime value
✅ Hire, manage, and mentor a team of 2-3 marketers focused on demand generation and customer-centric marketing
✅ Foster a culture of data-driven experimentation, accountability, and growth within the team
✅ Lead with vulnerability, curiosity, and empathy, creating a psychologically safe team environment
✅ Act as the primary marketing partner to the Marine and RV & Camping business units, ensuring alignment with strategic goals
✅ Build strong relationships with GMs, Sales and Customer Success leaders to ensure marketing efforts support revenue and retention
✅ Collaborate closely with Corporate teams (Product Marketing, Creative, RevOps) to drive brand alignment and GTM success
✅ Translate growth goals into campaign strategies that span multiple touchpoints and channels
✅ Help the team leverage tools like HubSpot, Salesforce, and Pardot to support campaign delivery, but with a focus on outcomes over operations
✅ Manage demand gen targets and forecasting and continuously optimize for pipeline efficiency and CAC
✅ Drive a programmatic ABM strategy targeting key enterprise accounts
✅ Define and report on marketing KPIs, pipeline impact, and ROI
✅ Partner with Revenue Operations to ensure accurate attribution and visibility across Salesforce and HubSpot/Pardot
✅ Continuously test and refine programs based on performance insights
ASSUMPTION: This role involves a high degree of strategic planning, team leadership, and cross-functional collaboration to drive successful marketing outcomes across multiple business units.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years in B2B SaaS marketing, with a focus on growth and retention
Required Skills:
- Proven experience leading and scaling marketing teams, preferably across multiple verticals or product lines
- Expertise in marketing automation (HubSpot required; Pardot a plus) and CRM (Salesforce required)
- Strong knowledge of digital demand generation, ABM, paid media, and lifecycle marketing
- Highly analytical with experience optimizing campaigns through performance data and attribution modeling
- Exceptional collaboration and stakeholder management skills
- Ability to thrive in a fast-paced, results-driven environment
- Residency in the Pacific Time Zone (PT)
Preferred Skills:
- Experience with Pardot
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in B2B SaaS marketing, with a proven track record of driving growth and retention strategies across multiple verticals or product lines.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 USD per year
Benefits:
- Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance
- 401(k) match after 60 days, 100% vested after 1 year
- Employer contribution to your HSA, plus an HRA to help offset your deductible
- Instant access to flexible vacation
- Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences
- 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events
- 8 hours of Rest, Relax, Recharge time to care for your mental health
- Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
- Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively
- ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment
- Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed
- $50 monthly home data stipend, plus a home office sign-on bonus of $250
- Fertility care support options to help in your journey towards parenthood
- Access to financial experts to help you make informed decisions and achieve your financial goals
- Direct Student Loan Payment Program, some qualifications and eligibility rules apply
Working Hours: Full-time, remote work with a focus on Pacific Time Zone hours
ASSUMPTION: The salary range provided is based on market data for B2B SaaS marketing roles with similar experience levels and locations. The benefits listed are subject to change and may vary based on the employee's location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specializing in property management solutions for specialty real estate
Company Size: Medium-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment
Founded: 2019, with a focus on empowering property management owners to "Win More"
Company Description:
- Storable redefines property management for specialty real estate, offering tailored solutions for self-storage, marine, and RV & camping industries
- The company seamlessly integrates management software with marketplace listings, websites, CRM, insurance, payments, and more
- Storable is committed to empowering owners and operators to win more every day
Company Specialties:
- Self-storage management software
- Marine industry solutions
- RV & camping industry solutions
Company Website: www.storable.com
ASSUMPTION: Storable's focus on specialty real estate and integration of various services sets it apart in the property management industry.
📊 Role Analysis
Career Level: Senior Manager, Marketing
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of 2-3 marketers
Work Arrangement: Remote-first, with a focus on Pacific Time Zone hours
Growth Opportunities:
- Potential to grow into a VP or Director-level role as the company expands its marketing team and offerings
- Opportunities to lead and mentor junior team members, driving personal and professional growth
- Chance to collaborate with various departments and stakeholders, gaining exposure to different aspects of the business
ASSUMPTION: This role offers significant growth potential as Storable continues to expand its marketing team and offerings, providing opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Fully remote work environment, with no physical office location
Office Location(s): N/A (fully remote)
Geographic Context:
- The United States, with a heavy focus on the U.S. market for customer acquisition and retention
- Additional focus in Australia and New Zealand
- Pacific Time Zone hours required for this role
Work Schedule: Full-time, remote work with a focus on Pacific Time Zone hours
ASSUMPTION: The fully remote work environment and focus on Pacific Time Zone hours allow for greater flexibility and work-life balance, while still ensuring alignment with the company's core business hours.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and qualifications
- In-depth interview with the hiring manager and potential team members to assess cultural fit and skills
- Final interview with the Chief Marketing Officer (CMO) to discuss the role's fit within the broader marketing strategy
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven mindset and analytical skills
- Collaboration and stakeholder management skills
- Industry-specific knowledge and experience in B2B SaaS marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your marketing strategy and approach to driving growth and retention in a B2B SaaS context
- Showcase your leadership and team management skills, as well as your ability to collaborate with cross-functional teams
- Demonstrate your data-driven mindset and analytical skills through examples of past campaigns and their outcomes
- Prepare questions to ask the interview panel about the company's marketing strategy, team dynamics, and growth opportunities
ATS Keywords: B2B SaaS Marketing, Growth Strategies, Retention Strategies, Demand Generation, Team Leadership, Data-driven Mindset, Collaboration, Campaign Execution, Marketing Automation, CRM, Digital Demand Generation, ABM, Paid Media, Lifecycle Marketing, Stakeholder Management, Analytical Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and data-driven mindset, as well as their cultural fit within the company.
🛠️ Tools & Technologies
- HubSpot (required)
- Salesforce (required)
- Pardot (preferred)
- Marketo (potential)
- Google Analytics
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving marketing stack and the specific needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Win More: Deliver exceptional value to customers and empower employees to achieve and win more than ever before
- Do More: Encourage employees to take initiative, be proactive, and go above and beyond
- Be More: Foster a culture of continuous learning, growth, and improvement
- Empower More: Empower employees to make decisions, take ownership, and drive results
- Care More: Prioritize the well-being and success of employees and customers
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and resilient in the face of change
- Proactive and innovative in approaching marketing challenges
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you align with Storable's "Win More" culture, and how have you demonstrated this in your past roles?
- How do you approach working in a fully remote, asynchronous environment, and how do you ensure effective communication and collaboration with team members in different time zones?
- Describe a time when you had to adapt to significant changes in your marketing strategy or approach. How did you handle this, and what was the outcome?
ASSUMPTION: Storable's culture emphasizes empowerment, continuous learning, and a data-driven approach to marketing, requiring candidates to demonstrate strong alignment with these values and work styles.
⚠️ Potential Challenges
- Managing a remote team spread across different time zones, requiring strong communication and collaboration skills
- Balancing the needs and priorities of multiple business units, each with its unique marketing requirements
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Developing and executing marketing strategies that drive growth and retention across diverse customer segments
ASSUMPTION: The challenges listed above require strong leadership, adaptability, and strategic thinking to overcome successfully.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of B2B SaaS marketing and the ability to scale marketing programs across multiple verticals or product lines
- Compared to other senior marketing roles, this position offers significant growth potential as Storable continues to expand its marketing team and offerings
- Career path comparison: This role can serve as a stepping stone to VP or Director-level positions as the candidate's experience and leadership skills develop
ASSUMPTION: The unique aspects of this role, such as its focus on B2B SaaS marketing and growth potential, set it apart from other senior marketing positions and offer a clear path for career advancement.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, targeting both SMB and enterprise customers
- Optimizing a marketing automation workflow to improve lead generation and nurturing, resulting in a 25% increase in qualified leads
- Conducting a comprehensive market analysis to identify new growth opportunities and refine target customer personas
ASSUMPTION: The sample projects listed above demonstrate the strategic, data-driven, and hands-on nature of the marketing responsibilities in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Storable, and what are the key priorities for the first 90 days?
- Can you describe the team dynamics and work style of the marketing team, and how does this role contribute to the team's success?
- What are the key challenges facing the Marine and RV & Camping business units, and how can marketing efforts support their growth and retention goals?
- How does Storable approach continuous learning and professional development for its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are these tracked and reported?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their ability to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Storable's marketing strategy, team dynamics, and growth opportunities
- Be ready to discuss your marketing strategy and approach to driving growth and retention in a B2B SaaS context
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
