Senior Manager, Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Marketing

🔹 Company: Storable

🔹 Location: United States (Remote, Pacific Time Zone)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Remote (Pacific Time Zone)

🚀 Job Overview

Key aspects of this role include:

• Leading growth and retention strategies across Marine and RV & Camping business units
• Overseeing global demand generation and managing a team of marketers
• Aligning marketing efforts with sales, product, and customer success teams
• Optimizing campaigns for customer acquisition and loyalty
• Driving a data-driven, analytical approach to marketing

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B SaaS marketing to drive growth and retention across multiple verticals.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive new customer acquisition and customer retention, with a heavy focus on the U.S. market and additional focus in Australia and New Zealand

✅ Align closely with Sales, Product Marketing, and Customer Success to ensure unified go-to-market execution

✅ Scale high-performing channels across inbound, outbound, paid media, and ABM

✅ Lead upsell and cross-sell marketing initiatives to maximize customer lifetime value

✅ Hire, manage, and mentor a team of 2-3 marketers focused on demand generation and customer-centric marketing

✅ Foster a culture of data-driven experimentation, accountability, and growth

✅ Act as the primary marketing partner to the Marine and RV & Camping business units, ensuring alignment with strategic goals

✅ Build strong relationships with GMs, Sales and Customer Success leaders to ensure marketing efforts support revenue and retention

✅ Collaborate closely with Corporate teams (Product Marketing, Creative, RevOps) to drive brand alignment and GTM success

✅ Translate growth goals into campaign strategies that span multiple touchpoints and channels

✅ Help the team leverage tools like HubSpot, Salesforce, and Pardot to support campaign delivery, with a focus on outcomes over operations

✅ Manage demand gen targets and forecasting and continuously optimize for pipeline efficiency and CAC

✅ Drive a programmatic ABM strategy targeting key enterprise accounts

✅ Define and report on marketing KPIs, pipeline impact, and ROI

✅ Partner with Revenue Operations to ensure accurate attribution and visibility across Salesforce and HubSpot/Pardot

✅ Continuously test and refine programs based on performance insights

ASSUMPTION: This role requires a strong understanding of marketing automation, CRM, digital demand generation, ABM, paid media, and lifecycle marketing to drive successful campaign execution and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10 years in B2B SaaS marketing, with a focus on growth and retention

Required Skills:

• Expertise in marketing automation (HubSpot required; Pardot a plus) and CRM (Salesforce required)
• Strong knowledge of digital demand generation, ABM, paid media, and lifecycle marketing
• Highly analytical with experience optimizing campaigns through performance data and attribution modeling
• Exceptional collaboration and stakeholder management skills
• Ability to thrive in a fast-paced, results-driven environment
• Residency in the Pacific Time Zone (PT)

Preferred Skills:

• Experience leading and scaling marketing teams across multiple verticals or product lines
• Fluency in Spanish or other languages relevant to target markets

ASSUMPTION: Candidates with experience in the self-storage, marine, or RV & camping industries may have an advantage, but a strong B2B SaaS marketing background is the primary requirement.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 USD per year

Benefits:

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance
• 401(k) match after 60 days, 100% vested after 1 year
• Employer contribution to your HSA, plus an HRA to help offset your deductible
• Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy
• Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences!
• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events
• 8 hours of Rest, Relax, Recharge time to care for your mental health
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively
• ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment
• Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed
• $50 monthly home data stipend, plus a home office sign-on bonus of $250
• Fertility care support options to help in your journey towards parenthood
• Access to financial experts to help you make informed decisions and achieve your financial goals
• Direct Student Loan Payment Program, some qualifications and eligibility rules apply

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager, Marketing role in a B2B SaaS company. The actual compensation may vary based on the candidate's skills, experience, and the company's internal budget.

📌 Applicant Insights

🔍 Company Context

Industry: Storable operates in the specialty real estate management software industry, focusing on self-storage, marine, and RV & camping sectors. The market is competitive and growing, with a strong emphasis on technology and data-driven solutions.

Company Size: Storable is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment. This size allows for agility and innovation while offering ample opportunities for career growth.

Founded: Storable was founded in 2010, with a mission to redefine property management for specialty real estate. The company has since grown to become a leading provider of integrated management software and marketplaces for its target industries.

Company Description:

• Storable empowers owners and operators to win more every day by seamlessly integrating management software with marketplace listings, websites, CRM, insurance, payments, and more
• The company's platform is tailored to the self-storage, marine, and RV & camping industries, with a focus on delivering exceptional value to customers
• Storable's "Win More" culture reflects its commitment to delivering exceptional value to customers and fostering the personal and professional growth of its employees

Company Specialties:

• Property management software
• Marketplace listings
• Websites
• CRM
• Insurance
• Payments
• Self-storage, marine, and RV & camping industries

Company Website: www.storable.com

ASSUMPTION: Storable's focus on specialty real estate management software and commitment to customer success make it an attractive employer for marketing professionals seeking to make an impact in a growing industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and a deep understanding of B2B SaaS marketing to drive growth and retention across multiple verticals.

Reporting Structure: The Senior Manager, Marketing will report directly to the Chief Marketing Officer (CMO) and work closely with business unit leaders, sales, product marketing, and customer success teams.

Work Arrangement: This role is remote-first, with a requirement to reside in the Pacific Time Zone (PT) or be willing to work PT hours.

Growth Opportunities:

• As Storable continues to grow, there will be opportunities for the Senior Manager, Marketing to expand their team and take on additional responsibilities
• The company's focus on employee development and internal promotions provides ample opportunities for career growth
• Storable's expanding product suite and market reach offer opportunities for the Senior Manager, Marketing to diversify their skills and experience

ASSUMPTION: The Senior Manager, Marketing role offers a unique opportunity for a strategic, data-driven marketer to make a significant impact on Storable's growth and expansion across multiple verticals.

🌍 Location & Work Environment

Office Type: Storable is a fully distributed company, with no physical headquarters. Employees work remotely from various locations across the United States.

Office Location(s): Storable employees are based in various locations across the United States, with a strong presence in the Pacific Time Zone.

Geographic Context:

• The United States is Storable's primary market, with a strong focus on driving customer acquisition and retention in this region
• Storable also has an additional focus on the Australia and New Zealand markets, with plans to expand its presence in these regions
• The company's remote work environment allows employees to live and work in various locations across the United States, providing flexibility and work-life balance

Work Schedule: Full-time (40 hours per week), with flexibility to work PT hours as needed

ASSUMPTION: Storable's remote-first work environment and focus on employee flexibility make it an attractive employer for marketing professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth behavioral and skills-based interviews with the hiring manager and relevant team members
• Final interview with the CMO or another executive leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Marketing automation and CRM proficiency
• Analytical skills and data-driven mindset
• Collaboration and stakeholder management skills
• Cultural fit and alignment with Storable's "Win More" values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Storable's business and the self-storage, marine, and RV & camping industries
• Showcase your strategic thinking and problem-solving skills through specific examples
• Prepare for behavioral and situational interview questions that focus on your leadership, team management, and marketing automation skills
• Be ready to discuss your approach to driving customer acquisition and retention in a B2B SaaS environment

ATS Keywords: B2B SaaS Marketing, Growth Strategy, Retention Strategy, Demand Generation, Team Leadership, Marketing Automation, CRM, Digital Demand Generation, ABM, Paid Media, Lifecycle Marketing, Analytical Skills, Stakeholder Management

ASSUMPTION: Storable's hiring process is designed to assess candidates' strategic thinking, leadership, and marketing automation skills, as well as their cultural fit with the company's "Win More" values.

🛠️ Tools & Technologies

• HubSpot (required)
• Salesforce (required)
• Pardot (preferred)
• Marketo or similar marketing automation tools (nice to have)
• Google Analytics
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Paid media platforms (e.g., Google Ads, LinkedIn Ads)
• ABM platforms (e.g., Demandbase, Engagio)
• CRM and marketing automation integrations (e.g., Zapier, Integrate)

ASSUMPTION: The Senior Manager, Marketing should be proficient in marketing automation tools, CRM, and other relevant technologies to drive successful campaign execution and optimization.

👔 Cultural Fit Considerations

Company Values:

• Win More: Storable's commitment to delivering exceptional value to customers and fostering the personal and professional growth of its employees
• Customer-centric: Storable prioritizes understanding and meeting the needs of its customers to drive growth and retention
• Data-driven: Storable uses data and analytics to inform decision-making and optimize performance
• Collaborative: Storable fosters a culture of teamwork and collaboration to drive success
• Innovative: Storable encourages continuous learning and improvement to stay ahead of industry trends and customer needs

Work Style:

• Strategic: Storable values strategic thinking and problem-solving skills to drive growth and innovation
• Data-driven: Storable prioritizes data and analytics to inform decision-making and optimize performance
• Collaborative: Storable fosters a culture of teamwork and collaboration to drive success
• Agile: Storable operates in a fast-paced, dynamic environment that requires adaptability and flexibility
• Results-driven: Storable focuses on delivering measurable results and achieving its goals

Self-Assessment Questions:

• How do you align with Storable's "Win More" value, and how have you demonstrated this in your previous roles?
• How do you prioritize data and analytics in your marketing strategies, and can you provide an example of a successful data-driven campaign?
• How do you approach collaboration and teamwork, and can you share an example of a successful cross-functional project you've led?
• How do you stay agile and adaptable in a fast-paced, dynamic environment, and can you provide an example of a time when you had to pivot or change course quickly?

ASSUMPTION: Storable's "Win More" culture reflects its commitment to delivering exceptional value to customers and fostering the personal and professional growth of its employees. Candidates should be able to demonstrate alignment with these values and provide specific examples of their fit with Storable's work style.

⚠️ Potential Challenges

• Managing a remote team across multiple time zones may present unique challenges in communication and collaboration
• Driving customer acquisition and retention in a competitive B2B SaaS market may require continuous innovation and adaptation
• Balancing the needs of multiple business units and stakeholders may require strong communication and prioritization skills
• The remote-first work environment may present challenges in building and maintaining team cohesion and culture

ASSUMPTION: The Senior Manager, Marketing role presents unique challenges that require a strategic, data-driven, and collaborative approach to drive success in a remote, dynamic environment.

📈 Similar Roles Comparison

• Compared to other Senior Manager, Marketing roles, this position requires a deeper understanding of B2B SaaS marketing and a stronger focus on growth and retention strategies
• Storable's focus on the self-storage, marine, and RV & camping industries differentiates this role from similar positions in other verticals
• Career paths for this role may include progression to a VP or CMO role within Storable or a similar organization, or transitioning to a strategic marketing consulting or advisory role

ASSUMPTION: The Senior Manager, Marketing role at Storable offers a unique opportunity for a strategic, data-driven marketer to make a significant impact on the company's growth and expansion across multiple verticals.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product or feature launch in the self-storage, marine, or RV & camping industries
• Optimizing customer acquisition costs (CAC) and customer lifetime value (CLV) through data-driven campaign optimization and ABM strategies
• Expanding Storable's market reach by entering new geographic regions or verticals, such as self-storage in Europe or marine in the Asia-Pacific region

ASSUMPTION: The Senior Manager, Marketing role at Storable presents unique project opportunities that require a strategic, data-driven, and collaborative approach to drive growth and expansion across multiple verticals.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for expansion in the self-storage, marine, and RV & camping industries?
• How does Storable support the professional development and career growth of its marketing team members?
• Can you provide an example of a successful marketing campaign that drove significant customer acquisition or retention for Storable?
• How does Storable approach collaboration and communication across remote teams, and what tools do you use to facilitate this?
• What are the key priorities for the Senior Manager, Marketing role in the first 30, 60, and 90 days, and how will my success be measured in these timeframes?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the company, and the expectations for success in the Senior Manager, Marketing position at Storable.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, team management, and marketing automation skills
• Research Storable's business and the self-storage, marine, and RV & camping industries to demonstrate your understanding and enthusiasm for the role
• Follow up with the Storable HR team one week after submitting your application to inquire about your application status, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.