Senior Manager, Marketing Effectiveness

📌 Core Information

🔹 Job Title: Senior Manager, Marketing Effectiveness

🔹 Company: NielsenIQ

🔹 Location: Remote, Baroda, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 6 to 8 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing analytics solutions for client organizations
• Managing stakeholders and delivering insights, recommendations, and tools
• Working with major FMCG and Tech Durable companies to influence media investment strategies
• Collaborating with international project teams and coordinating team resources
• Driving client value and successful implementation of analytic solutions

ASSUMPTION: This role requires a strong background in media analytics, marketing, and project management, with a focus on delivering actionable insights to clients.

📋 Key Responsibilities

✅ Develop and implement analytics solutions for client organizations, including synchronization of required internal resources, conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries

✅ Ensure proactive insights and action-oriented solutions are delivered to clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client

✅ Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize, and consult on their media activities

✅ Manage team resources, timelines, and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines

✅ Coordinate project execution between teams of experts, involving liaison with clients, publishers, media agencies, and remote NIQ teams

✅ Creatively find ways to enhance the capabilities of the Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching, or cross-functional initiatives

✅ Drive client value, successful implementation, and ongoing usage/integration of analytic solutions focusing on activation-based outcomes

✅ Partner with the sales organization to grow the media effectiveness analytics business

ASSUMPTION: This role requires strong project management, communication, and stakeholder management skills, as well as a deep understanding of media analytics and marketing effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree required, MBA or advanced/analytics degree preferred

Experience: 6 to 8 years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, or Media

Required Skills:

• Expertise in Manufacturer Marketing and Media functions as well as media agencies
• Strong logic, deductive reasoning, problem-solving, and critical thinking skills
• Skilled and polished communicator, including group presentations and storytelling
• Robust project management skills
• Demonstrated mastery in data analysis and application to client business issues
• Demonstrated strength in maintaining positive client relationships in complex situations
• Strong people management and team leadership skills to promote a strong team culture, positive work environment, and associate skills development
• Able to work collaboratively with internal and external teams
• Strong sense of urgency and accountability to drive client outcomes
• CPG industry knowledge, experience, and acumen
• Consistently drives best practices, process improvements, and thought leadership to advance the business

Preferred Skills:

• Strong analytic background and knowledge of statistical or data science methodologies and applications
• Strong Marketing/Research background

ASSUMPTION: Candidates should have a strong background in media analytics, marketing, and project management, with a focus on delivering actionable insights to clients.

💰 Compensation & Benefits

Salary Range: INR 20,00,000 - 25,00,000 per annum (Estimated based on industry standards for a Senior Manager role in India with 6-8 years of experience)

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Manager role in India with 6-8 years of experience. Actual salary may vary based on the candidate's skills, experience, and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company that provides insights into consumer behavior and market trends. They operate in the Software Development industry, focusing on digital commerce and consumer packaged goods (CPG) data.

Company Size: NielsenIQ has 10,001+ employees globally, with a significant presence in the United States, Europe, and Asia. This size allows for diverse opportunities and a well-established infrastructure.

Founded: NielsenIQ was founded in 1923 and has since grown to become a leading provider of consumer intelligence solutions.

Company Description:

• NielsenIQ is one partner for all your digital measurement and activation needs, fueling omnichannel retail strategies with comprehensive consumer intelligence.
• The company measures digital performance, tracks online consumer behavior, optimizes search performance, activates marketing and e-retail strategies, and optimizes the digital shelf.
• NielsenIQ offers the Full View™, providing clients with a holistic understanding of consumer behavior and market trends.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data Analytics
• SaaS
• Digital Shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail Media
• Amazon S&S
• Location-based Analytics
• and All Location Data

Company Website: NielsenIQ for Digital Commerce

ASSUMPTION: NielsenIQ's focus on digital commerce and consumer intelligence makes it an attractive employer for professionals interested in data-driven marketing and retail strategies.

📊 Role Analysis

Career Level: Senior Manager roles typically involve strategic decision-making, team leadership, and cross-functional collaboration. This role is expected to have a significant impact on NielsenIQ's media effectiveness analytics business.

Reporting Structure: The Senior Manager, Marketing Effectiveness will likely report directly to the Head of Marketing Effectiveness or a similar senior role within the organization.

Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and potentially reduced commute time.

Growth Opportunities:

• Proven success in this role may lead to career advancement opportunities within NielsenIQ's marketing effectiveness analytics business or related areas.
• The diverse nature of NielsenIQ's client base and global presence offers opportunities to work on various projects and gain exposure to different industries and markets.
• NielsenIQ's commitment to driving best practices, process improvements, and thought leadership provides opportunities for professional development and skill enhancement.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in media analytics, marketing, and project management.

🌍 Location & Work Environment

Office Type: NielsenIQ's global headquarters are in Chicago, Illinois, with additional offices in New York, London, Paris, Algiers, Mexico City, and Kuala Lumpur. However, this role is remote-friendly and can be performed from anywhere with a reliable internet connection.

Office Location(s): While NielsenIQ has multiple office locations worldwide, this role is not tied to a specific office and can be performed remotely.

Geographic Context:

• Baroda, also known as Vadodara, is a major industrial and cultural center in the state of Gujarat, India.
• The city is home to several major industries, including textiles, machinery, and pharmaceuticals, and has a significant presence in the consumer packaged goods (CPG) sector.
• Baroda's strategic location and robust infrastructure make it an attractive hub for businesses looking to expand their operations in India.

Work Schedule: This role follows a full-time work arrangement, with standard working hours and flexibility for remote workers.

ASSUMPTION: The remote-friendly nature of this role allows for greater flexibility in work-life balance and the ability to work from anywhere with a reliable internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the NielsenIQ careers portal
• Phone or video screening to assess communication skills and cultural fit
• Technical assessment or case study to evaluate problem-solving and analytical skills
• Final round interviews with senior leadership to discuss the role, responsibilities, and career growth opportunities

Key Assessment Areas:

• Media analytics and marketing effectiveness expertise
• Project management and stakeholder management skills
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with NielsenIQ's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of media analytics, marketing effectiveness, and project management in your application materials
• Showcase your ability to work collaboratively with internal and external teams, as well as your strong sense of urgency and accountability
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills

ATS Keywords: Media Analytics, Marketing Effectiveness, Project Management, Stakeholder Management, Data Analysis, Client Relationship Management, Team Leadership, Problem Solving, Communication, Statistical Methodologies, Marketing Mix, Attribution Modeling, Critical Thinking, Process Improvement, FMCG Knowledge, Consulting, Data Science

ASSUMPTION: NielsenIQ's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on media analytics, marketing effectiveness, and project management.

🛠️ Tools & Technologies

• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Project management software (e.g., Asana, Jira, Microsoft Project)
• Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
• Media analytics and marketing effectiveness software (e.g., NielsenIQ's proprietary tools, Google Analytics, Adobe Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on NielsenIQ's internal systems and client needs.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Innovation
• Collaboration
• Excellence

Work Style:

• Data-driven and analytical approach to problem-solving
• Strong focus on client value and successful implementation of analytic solutions
• Collaborative and team-oriented work environment
• Agile and adaptable to changing client needs and market trends

Self-Assessment Questions:

• Do you have a strong background in media analytics, marketing, and project management?
• Are you comfortable working collaboratively with internal and external teams, as well as managing stakeholders and driving client outcomes?
• Do you thrive in a data-driven and analytical work environment, with a focus on delivering actionable insights to clients?

ASSUMPTION: NielsenIQ's work environment emphasizes data-driven decision-making, collaboration, and a strong focus on client value, making it an attractive employer for professionals with a background in media analytics, marketing, and project management.

⚠️ Potential Challenges

• Managing multiple stakeholders and conflicting deadlines may present challenges in this role
• Working with complex data sets and analytical tools may require continuous learning and skill development
• The remote nature of this role may present communication and collaboration challenges, requiring strong self-motivation and time management skills
• Balancing client needs and internal team dynamics may require strong diplomatic and conflict resolution skills

ASSUMPTION: While this role offers numerous opportunities for professional growth and development, it also presents challenges that require strong project management, communication, and stakeholder management skills.

📈 Similar Roles Comparison

• Compared to other senior manager roles in media analytics and marketing effectiveness, this role places a stronger emphasis on project management and stakeholder management skills
• Unlike some roles in the industry, this position requires a strong background in media analytics and marketing, with a focus on delivering actionable insights to clients
• Career paths in media analytics and marketing effectiveness may vary depending on the organization's structure and industry focus, with opportunities for advancement in related areas or within the marketing effectiveness analytics business

ASSUMPTION: This role offers a unique blend of media analytics, marketing, and project management responsibilities, making it an attractive opportunity for professionals looking to advance their careers in these areas.

📝 Sample Projects

• Developing and implementing a comprehensive media analytics solution for a major FMCG client, including data collection, analysis, and presentation of insights and recommendations
• Collaborating with an international project team to measure, model, optimize, and consult on the media activities of a Tech Durable client, with a focus on driving client value and successful implementation of analytic solutions
• Managing a team of experts to coordinate project execution between clients, publishers, media agencies, and remote NIQ teams, ensuring proactive insights and action-oriented solutions are delivered to clients

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates may face in this role, requiring strong project management, communication, and stakeholder management skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical project timeline and resource allocation for media analytics engagements?
• How does the team structure and reporting lines work for this role, and how do they collaborate with other departments within NielsenIQ?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does NielsenIQ support the professional development and growth of its employees, particularly in the area of media analytics and marketing effectiveness?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's responsibilities, work environment, and growth opportunities, as well as NielsenIQ's expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on media analytics, marketing effectiveness, and project management
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
• Research NielsenIQ's company culture and values to demonstrate your cultural fit and alignment with the organization's mission and goals
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.