Senior Manager, Marketing - Escapia

📌 Core Information

🔹 Job Title: Senior Manager, Marketing - Escapia

🔹 Company: Expedia Group

🔹 Location: Austin Domain 11 - HomeAway, Austin, TX, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 6+ years (Mid-Senior level)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Defining and owning the Escapia marketing strategy and roadmap
• Leading and empowering a team of two senior marketing specialists
• Collaborating across teams and functions to deliver integrated, results-driven campaigns
• Managing team planning, budget allocation, and resource prioritization
• Driving performance measurement, reporting, and optimization using data and insights

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a data-driven approach to marketing. The ideal candidate will have experience in B2B SaaS marketing and a proven track record of driving business impact through marketing initiatives.

📋 Key Responsibilities

✅ Define and own the Escapia marketing strategy and roadmap, ensuring alignment with broader business priorities and commercial objectives.

✅ Lead and empower a team of two senior marketing specialists, setting clear goals, providing strategic direction, and fostering a culture of growth, collaboration, and high performance.

✅ Collaborate across teams and functions – including product, sales, analytics, marketing operations, and creatives – to influence business decisions and deliver integrated, results-driven campaigns.

✅ Manage team planning, budget allocation, and resource prioritization to effectively deliver against team goals and operational needs.

✅ Drive performance measurement, reporting, and optimization across marketing initiatives using data and insights to inform strategic pivots and investment decisions.

✅ Represent the team in key forums and with senior stakeholders, helping shape broader marketing strategies and advocating for initiatives that create business and customer impact.

ASSUMPTION: This role involves a mix of strategic planning, team leadership, cross-functional collaboration, and performance optimization. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 6+ years of progressive experience in marketing, with 3+ years in a people leadership or team development role. Experience in B2B SaaS marketing preferred.

Required Skills:

• Proven experience creating and executing strategic, integrated marketing plans that align with business goals and deliver measurable impact.
• Demonstrated ability to lead, coach, and support a team – fostering collaboration, professional growth, and accountability.
• Proficient communication skills with the ability to tailor messaging for a variety of audiences, including peers, stakeholders, and senior leadership.
• Comfortable working both collaboratively and autonomously in fast-paced, cross-functional environments, particularly within a technology-driven organization.
• Ability to interpret data and insights to inform decision-making and continuously improve marketing performance.

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Familiarity with marketing analytics tools and techniques.
• Knowledge of the vacation rental industry or related fields.

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a proven track record of driving business impact through strategic marketing initiatives. Experience in B2B SaaS marketing is a plus, but not required.

💰 Compensation & Benefits

Salary Range: The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Benefits:

• Travel Perks
• Generous Time-off
• Parental Leave
• Flexible Work Model
• Career Development Resources

Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evenings and weekends may be required to meet deadlines or attend events.

ASSUMPTION: The salary range provided is based on market research and internal equity considerations. The final offer will be determined based on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Expedia Group operates in the online travel industry, offering a wide range of travel services, including accommodation bookings, flight tickets, vacation rentals, and more. The company is a global leader in its field, with a strong focus on technology and innovation.

Company Size: Expedia Group is a large corporation with over 10,000 employees worldwide. This size allows for ample opportunities for career growth and development.

Founded: Expedia Group was founded in 1996 and has since grown to become one of the world's largest travel companies.

Company Description:

• Expedia Group is a global travel technology company that powers travel for everyone, everywhere.
• The company offers a wide range of travel services through its various brands, including Expedia, Hotels.com, Vrbo, and more.
• Expedia Group is committed to creating an inclusive and accessible recruiting experience for candidates with disabilities or other physical or mental health conditions.

Company Specialties:

• Technology
• Travel
• Ecommerce
• Sales
• Hotels
• Big Data
• Mobile
• Business Development
• SEO
• SEM
• Hospitality
• and Airfare

Company Website: careers.expediagroup.com

ASSUMPTION: Expedia Group is a well-established company with a strong global presence and a reputation for innovation and excellence in the online travel industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a combination of strategic thinking, leadership skills, and technical expertise in marketing.

Reporting Structure: The Senior Manager, Marketing - Escapia will report directly to the Director of Marketing, Vacation Rental Supply.

Work Arrangement: This role is based in Austin, Texas, with a hybrid work arrangement. Employees are expected to work on-site two to three days per week, with the remaining days worked remotely.

Growth Opportunities:

• Expedia Group offers ample opportunities for career growth and development, with a wide range of roles available across the organization.
• The company encourages internal mobility and provides resources to support employees in pursuing new opportunities.
• This role offers the potential for growth into a director-level position or other senior marketing roles within the organization.

ASSUMPTION: The ideal candidate for this role will have a strong background in B2B marketing, with a proven track record of driving business impact through strategic marketing initiatives. Experience in B2B SaaS marketing is a plus, but not required.

🌍 Location & Work Environment

Office Type: Expedia Group's Austin office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Austin Domain 11 - HomeAway, Austin, TX, USA

Geographic Context:

• Austin is the capital city of Texas and is known for its vibrant music and arts scene, as well as its outdoor activities and diverse food culture.
• The city is home to a thriving tech industry, with many major companies having a presence in the area.
• Austin offers a high quality of life, with a relatively low cost of living compared to other major US cities.

Work Schedule: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evenings and weekends may be required to meet deadlines or attend events.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid work environment and enjoy the benefits of living and working in a vibrant, growing city like Austin.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Behavioral and situational interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Cross-functional collaboration and communication
• Data-driven decision-making and analytics
• Industry knowledge and market awareness

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Be prepared to discuss your strategic approach to marketing and provide examples of your ability to drive business impact through marketing initiatives.
• Demonstrate your leadership skills and ability to manage and develop a team.
• Showcase your ability to work collaboratively and autonomously in a fast-paced, cross-functional environment.

ATS Keywords: B2B marketing, lifecycle strategy, performance optimization, team leadership, strategic planning, data analysis, collaboration, communication, B2B SaaS marketing

ASSUMPTION: The ideal candidate for this role will have a strong background in B2B marketing, with a proven track record of driving business impact through strategic marketing initiatives. Experience in B2B SaaS marketing is a plus, but not required.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The ideal candidate for this role will have experience with marketing automation tools, CRM systems, and marketing analytics tools. Familiarity with project management tools and the Microsoft Office Suite is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• We are one global team
• We are curious & hungry learners
• We dream big & deliver
• We care
• We rise together

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Innovative and creative
• Customer-focused

Self-Assessment Questions:

• How do you align with Expedia Group's company values, and how have you demonstrated these values in your previous roles?
• How do you approach working in a hybrid work environment, and what strategies do you use to maintain productivity and collaboration with remote team members?
• How do you balance multiple priorities and manage your time effectively in a fast-paced, cross-functional environment?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Expedia Group's values and work style. They will be collaborative, data-driven, adaptable, innovative, and customer-focused.

⚠️ Potential Challenges

• Managing a team remotely and fostering a collaborative work environment
• Balancing multiple priorities and meeting deadlines in a fast-paced, dynamic environment
• Driving business impact through marketing initiatives in a competitive market
• Adapting to changes in the market and adjusting marketing strategies accordingly

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and have a strong ability to balance multiple priorities. They will also be adaptable and resilient in the face of market changes and challenges.

📈 Similar Roles Comparison

• This role is similar to other senior marketing manager positions in the B2B SaaS industry, but with a focus on the vacation rental market.
• The ideal candidate for this role will have experience in B2B marketing, with a proven track record of driving business impact through strategic marketing initiatives. Experience in B2B SaaS marketing is a plus, but not required.
• This role offers the potential for growth into a director-level position or other senior marketing roles within the organization, providing opportunities for career advancement and development.

ASSUMPTION: The ideal candidate for this role will have a strong background in B2B marketing and a proven track record of driving business impact through strategic marketing initiatives. Experience in B2B SaaS marketing is a plus, but not required.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the vacation rental industry
• Conducting market research and analysis to identify trends and opportunities in the vacation rental market
• Creating and optimizing marketing campaigns to drive lead generation and customer acquisition for a B2B SaaS product

ASSUMPTION: The ideal candidate for this role will have experience in B2B marketing, with a proven track record of driving business impact through strategic marketing initiatives. Experience in B2B SaaS marketing is a plus, but not required.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Vacation Rental Supply Marketing team?
• How does the team collaborate with other departments, such as product, sales, and analytics, to drive business impact?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Expedia Group support the growth and development of its employees, particularly in marketing roles?
• What are the key challenges facing the vacation rental industry, and how does this role contribute to addressing those challenges?

ASSUMPTION: The ideal candidate for this role will be curious and eager to learn about the team dynamics, collaboration opportunities, and growth prospects within the Vacation Rental Supply Marketing team. They will also be interested in understanding the key challenges facing the vacation rental industry and how their role can contribute to addressing those challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Expedia Group careers website
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on strategic thinking, leadership, and data-driven decision-making.
• Prepare for your interviews by researching the vacation rental industry, Expedia Group's business, and the specific challenges and opportunities facing the Escapia product.
• Follow up with the hiring manager or HR representative within one week of your final interview to express your continued interest in the role and ask about the next steps in the hiring process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.