📌 Core Information
🔹 Job Title: Senior Manager, Marketing - Escapia
🔹 Company: Expedia Group
🔹 Location: Austin Domain 11 - HomeAway, Austin, TX, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 6+ years (with 3+ years in leadership)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and owning the Escapia marketing strategy and roadmap
- Leading and empowering a team of two senior marketing specialists
- Collaborating across teams and functions to deliver integrated, results-driven campaigns
- Driving performance measurement, reporting, and optimization using data and insights
- Representing the team in key forums and with senior stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing to drive business impact through marketing initiatives.
📋 Key Responsibilities
✅ Define and own the Escapia marketing strategy and roadmap, ensuring alignment with broader business priorities and commercial objectives.
✅ Lead and empower a team of two senior marketing specialists, setting clear goals, providing strategic direction, and fostering a culture of growth, collaboration, and high performance.
✅ Collaborate across teams and functions – including product, sales, analytics, and marketing operations and creatives – to influence business decisions and deliver integrated, results-driven campaigns.
✅ Manage team planning, budget allocation, and resource prioritization to effectively deliver against team goals and operational needs.
✅ Drive performance measurement, reporting, and optimization across marketing initiatives using data and insights to inform strategic pivots and investment decisions.
✅ Represent the team in key forums and with senior stakeholders, helping shape broader marketing strategies and advocating for initiatives that create business and customer impact.
ASSUMPTION: This role involves a mix of strategic planning, team leadership, cross-functional collaboration, and performance analysis, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of progressive experience in marketing, with 3+ years in a people leadership or team development role. Experience in B2B SaaS marketing preferred.
Required Skills:
- Proven experience creating and executing strategic, integrated marketing plans that align with business goals and deliver measurable impact.
- Demonstrated ability to lead, coach, and support a team – fostering collaboration, professional growth, and accountability.
- Proficient communication skills with the ability to tailor messaging for a variety of audiences, including peers, stakeholders, and senior leadership.
- Comfortable working both collaboratively and autonomously in fast-paced, cross-functional environments, particularly within a technology-driven organization.
- Ability to interpret data and insights to inform decision-making and continuously improve marketing performance.
Preferred Skills:
- Experience in the travel or hospitality industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with a strong background in B2B marketing, leadership experience, and a proven track record of driving business impact through marketing initiatives are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $155,000 - $217,000 per year, with the potential to increase up to $248,000 based on ongoing, demonstrated, and sustained performance in the role.
Benefits:
- Travel Perks
- Generous Time-Off
- Parental Leave
- Flexible Work Model
- Career Development Resources
Working Hours: Full-time (40 hours per week), with flexibility for a hybrid work arrangement.
ASSUMPTION: The salary range provided is based on market research and internal equity considerations. Actual compensation may vary based on factors such as location, available budget, and an individual’s knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Travel and Hospitality, with a focus on technology and e-commerce
Company Size: 10,001+ employees, providing ample opportunities for career growth and internal mobility
Founded: 1996, with a rich history in the online travel industry
Company Description:
- Expedia Group is a global travel platform that connects travelers with a world of travel options.
- The company offers a wide range of travel brands, including Brand Expedia, Hotels.com, Vrbo, and more.
- Expedia Group is committed to creating an inclusive work environment with a diverse workforce.
Company Specialties:
- Technology
- Travel
- Ecommerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- Airfare
Company Website: careers.expediagroup.com/jobs
ASSUMPTION: Expedia Group's extensive brand portfolio and global presence offer applicants a unique opportunity to work on various travel products and services, catering to diverse customer needs.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and progression within the marketing function and the broader organization
Reporting Structure: This role reports directly to the Senior Director, Vacation Rental Supply Marketing, and manages a team of two senior marketing specialists
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Progression to a more senior marketing leadership role within Expedia Group
- Expansion into other marketing disciplines or functional areas within the organization
- International assignments or relocation opportunities
ASSUMPTION: This role provides a strong foundation for career growth within the marketing function and the broader organization, given Expedia Group's extensive brand portfolio and global presence.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Austin Domain 11 - HomeAway, Austin, TX, USA
Geographic Context:
- Austin is a vibrant, growing city with a strong tech industry and a high quality of life
- The Austin Domain 11 - HomeAway office is located in the heart of the city, offering easy access to amenities and public transportation
- Austin's central location in the United States makes it an ideal hub for travel and business connections
Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid work arrangement
ASSUMPTION: Austin's dynamic tech industry and high quality of life make it an attractive location for professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter or HR representative
- Phone or video interview with the hiring manager
- On-site or virtual interview with a panel of stakeholders, including team members and other leaders
- Final interview with the senior leader or executive sponsor
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Data analysis and interpretation skills
- Alignment with Expedia Group's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the travel industry and Expedia Group's business
- Prepare examples of your marketing strategies, campaigns, and results to discuss during the interview
ATS Keywords: B2B marketing, lifecycle strategy, performance optimization, team leadership, strategic planning, data analysis, collaboration, communication, marketing strategy, marketing roadmap, integrated campaigns, performance measurement, stakeholder management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit with Expedia Group's values and culture.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with industry-standard marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We are customer obsessed
- We think big and act bold
- We value diversity and inclusion
- We are one global team
- We focus on results
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Results-oriented and accountable
Self-Assessment Questions:
- How do you align with Expedia Group's value of being customer obsessed, and can you provide an example of a time when you demonstrated this in your previous role?
- How do you approach working collaboratively with cross-functional teams, and can you share an example of a successful cross-functional project you've led or contributed to?
- How do you balance data-driven decision-making with a focus on results and accountability, and can you provide an example of a time when you had to pivot your strategy based on data insights?
ASSUMPTION: Candidates who demonstrate a strong alignment with Expedia Group's values and a comfortable working style in a fast-paced, cross-functional environment are most likely to succeed in this role.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing multiple priorities and deadlines in a fast-paced, dynamic environment
- Adapting to changes in the market, customer needs, and business priorities
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and organizational skills, as well as a strategic mindset and a focus on results.
📈 Similar Roles Comparison
- This role is unique in its focus on the vacation rental supply marketing for Escapia, a professional-grade software for property managers
- Compared to other marketing roles within Expedia Group, this position offers a more specialized focus on a specific product and customer segment
- Career progression in this role may involve expanding into other marketing disciplines or functional areas within the organization, or taking on more senior leadership responsibilities
ASSUMPTION: Candidates should consider their interest in the vacation rental industry and their career goals when comparing this role to other marketing opportunities within Expedia Group.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Escapia feature or product
- Launching a targeted marketing campaign to drive demo requests and lead generation for Escapia
- Conducting market research and customer segmentation analysis to inform Escapia's marketing strategy
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the marketing initiatives in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Escapia marketing strategy, and what are the key priorities for the first 90 days in this role?
- How does this role collaborate with other marketing teams and functions within Expedia Group, and what are the key stakeholders for this position?
- What are the most significant challenges facing the Escapia business, and how can marketing initiatives address these challenges?
- How does Expedia Group support the professional development and career growth of its marketing team members?
- What is the work-life balance like for this role, and how does Expedia Group support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, their understanding of the business, and their commitment to driving results and contributing to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategies, campaigns, and results to discuss during the interview
- Research Expedia Group's business and the travel industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or recruiter one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
