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Senior Manager, Marketing

British Columbia Lottery Corporation
Full-time
On-site
Vancouver, British Columbia, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Marketing

πŸ”Ή Company: British Columbia Lottery Corporation

πŸ”Ή Location: Vancouver, British Columbia, Canada

πŸ”Ή Job Type: Full Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies for sports and iGaming
  • Managing marketing activities and teams
  • Building and maintaining relationships with internal and external stakeholders
  • Working collaboratively with cross-functional teams to deliver business objectives
  • Leading and influencing through change, while building strong working relationships

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in ambiguous situations.

πŸ“‹ Key Responsibilities

βœ… Develop and implement marketing strategies for sports and iGaming to drive business growth

βœ… Manage marketing activities and teams, including planning, scheduling, and delivery

βœ… Build and maintain strong working relationships with internal and external stakeholders

βœ… Collaborate with cross-functional teams to ensure enterprise marketing delivers against plan

βœ… Lead and influence through change, while building buy-in and driving results

βœ… Oversee the marketing budget, make high-risk financial decisions, and report on spending

βœ… Provide strong people leadership, championing BCLC's vision, mission, and values in action

ASSUMPTION: This role requires a high level of responsibility and autonomy, with the ability to manage multiple high-priority projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related discipline

Experience: 7 to 8 years of related experience, including recent experience in planning and developing large marketing campaigns

Required Skills:

  • Advanced business acumen with a results-oriented focus
  • Strong strategic vision and planning practices
  • Advanced communication and presentation skills
  • High self-motivation and ability to work effectively in ambiguous situations
  • Exceptional team-building and leadership skills
  • Ability to inspire innovative, high-impact strategies and communicate insights effectively
  • Experience in sports, iGaming, or ecommerce marketing (preferred)
  • Experience in the gaming industry (preferred)

Preferred Skills:

  • Experience in a similar role or industry
  • Bilingual or multilingual skills

ASSUMPTION: Candidates should have a proven track record in marketing strategy development and execution, with a strong focus on sports and iGaming.

πŸ’° Compensation & Benefits

Salary Range: CAD 123,334 - CAD 192,710 per year

Benefits:

  • Defined benefit pension plan
  • Flexible working model with a 37.5-hour work week
  • Professional development opportunities, including education/certification sponsorship, in-house leadership cohorts, and LinkedIn Learning

Working Hours: 37.5 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in British Columbia. The actual salary may vary based on qualifications and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Gambling Facilities and Casinos

Company Size: 501-1,000 employees

Founded: 1985

Company Description:

  • BCLC is the Province's gambling and entertainment company, whose funds generated through healthy play go back to B.C.
  • BCLC manages casino, lottery, bingo, and sports betting, generating billions for the province to support essential services.
  • BCLC employees are actively involved in their communities, volunteering and fundraising for local charities.
  • BCLC is committed to responsible gambling, providing educational resources and support for those in need.

Company Specialties:

  • Gambling
  • Lottery
  • Casinos
  • Bingo
  • Online
  • Responsible Gambling
  • Government
  • Entertainment
  • Sports Betting
  • Keno
  • and eGaming

Company Website: http://www.bclc.com

ASSUMPTION: BCLC is a well-established organization with a significant impact on the province of British Columbia, contributing billions to support essential services.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Director, Marketing

Work Arrangement: Remote OK, with the option to work from one of BCLC's offices in Vancouver or Kamloops

Growth Opportunities:

  • Potential to advance to a director-level role within the marketing division
  • Opportunities to expand the role's scope as BCLC's iGaming presence grows
  • Chance to gain experience in a government agency environment

ASSUMPTION: This role offers significant growth potential, with the opportunity to make a substantial impact on BCLC's marketing strategies and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site options available)

Office Location(s): Vancouver and Kamloops, British Columbia, Canada

Geographic Context:

  • Vancouver is a coastal city with a mild climate, known for its vibrant arts and culture scene, and proximity to nature
  • Kamloops is an inland city with a dry climate, offering outdoor recreation opportunities and a lower cost of living compared to Vancouver

Work Schedule: Flexible, with a 37.5-hour work week

ASSUMPTION: The remote and hybrid work arrangements provide flexibility for employees to balance their work and personal lives.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the director or another senior leader
  • Background check and reference check

Key Assessment Areas:

  • Strategic thinking and planning
  • Leadership and team-building skills
  • Communication and presentation abilities
  • Industry knowledge and trends
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for behavioral interview questions focusing on leadership, strategic planning, and stakeholder management
  • Research BCLC's mission, values, and recent projects to demonstrate your fit and enthusiasm for the role

ATS Keywords: Marketing strategy, sports marketing, iGaming, stakeholder management, team leadership, project management, budget management, digital marketing, brand management, advertising, content marketing, experience marketing, promotions, customer insights

ASSUMPTION: Applicants should tailor their application materials to include relevant ATS keywords to increase their visibility in the application tracking system.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies may vary depending on the specific projects and teams the candidate works with.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect: Value the diversity of people and perspectives
  • Integrity: Act with honesty and transparency
  • Community: Contribute to the well-being of our communities

Work Style:

  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-driven and focused on continuous improvement
  • Committed to responsible gambling and player health

Self-Assessment Questions:

  • How do you demonstrate respect for diverse perspectives in your work?
  • Can you provide an example of a time when you acted with integrity, even when faced with challenges?
  • How do you contribute to the well-being of your community, both within and outside of work?

ASSUMPTION: Candidates should be prepared to provide specific examples demonstrating their alignment with BCLC's values and work style.

⚠️ Potential Challenges

  • Managing multiple high-priority projects simultaneously
  • Working effectively in an ambiguous situation
  • Balancing the needs of various internal and external stakeholders
  • Adapting to changes in the marketing landscape and industry trends
  • Managing a team remotely, with some team members working on-site

ASSUMPTION: These challenges require strong leadership, adaptability, and effective communication skills to overcome.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Manager in a private-sector gaming or entertainment company, with a focus on sports and iGaming
  • However, BCLC is a government agency, which may offer different challenges and opportunities compared to a private-sector role
  • Career paths in government agencies may differ from those in the private sector, with potential for growth and advancement within the organization

ASSUMPTION: Applicants should consider the unique aspects of working in a government agency and how they align with their career goals.

πŸ“ Sample Projects

  • Developing and executing a marketing strategy for a new iGaming product launch
  • Managing a team to create and implement a sports sponsorship activation plan
  • Collaborating with cross-functional teams to create and execute a customer retention campaign

ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the role, as well as the need to work effectively with various teams and stakeholders.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for BCLC?
  • What are the key priorities for the first 90 days in this role?
  • How does BCLC support the professional development of its marketing team members?
  • What are the biggest challenges facing the marketing team currently, and how can this role help address them?
  • How does BCLC measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: These questions help applicants understand the role's context, expectations, and opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral interview questions focusing on leadership, strategic planning, and stakeholder management
  • Research BCLC's mission, values, and recent projects to demonstrate your fit and enthusiasm for the role
  • Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.