📌 Core Information
🔹 Job Title: Senior Manager, Marketing
🔹 Company: British Columbia Lottery Corporation
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for sports and iGaming
- Managing marketing activities and teams
- Building and maintaining relationships with internal and external stakeholders
- Working collaboratively with cross-functional teams to deliver business objectives
- Leading and influencing through change, while building strong working relationships
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in ambiguous situations.
📋 Key Responsibilities
✅ Develop and implement marketing strategies for sports and iGaming to drive business growth
✅ Manage marketing activities and teams, including planning, scheduling, and delivery
✅ Build and maintain strong working relationships with internal and external stakeholders
✅ Collaborate with cross-functional teams to ensure enterprise marketing delivers against plan
✅ Lead and influence through change, while building buy-in and driving results
✅ Oversee the marketing budget, make high-risk financial decisions, and report on spending
✅ Provide strong people leadership, championing BCLC's vision, mission, and values in action
ASSUMPTION: This role requires a high level of responsibility and autonomy, with the ability to manage multiple high-priority projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related discipline
Experience: 7 to 8 years of related experience, including recent experience in planning and developing large marketing campaigns
Required Skills:
- Advanced business acumen with a results-oriented focus
- Strong strategic vision and planning practices
- Advanced communication and presentation skills
- High self-motivation and ability to work effectively in ambiguous situations
- Exceptional team-building and leadership skills
- Ability to inspire innovative, high-impact strategies and communicate insights effectively
- Experience in sports, iGaming, or ecommerce marketing (preferred)
- Experience in the gaming industry (preferred)
Preferred Skills:
- Experience in a similar role or industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates should have a proven track record in marketing strategy development and execution, with a strong focus on sports and iGaming.
💰 Compensation & Benefits
Salary Range: CAD 123,334 - CAD 192,710 per year
Benefits:
- Defined benefit pension plan
- Flexible working model with a 37.5-hour work week
- Professional development opportunities, including education/certification sponsorship, in-house leadership cohorts, and LinkedIn Learning
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in British Columbia. The actual salary may vary based on qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Gambling Facilities and Casinos
Company Size: 501-1,000 employees
Founded: 1985
Company Description:
- BCLC is the Province's gambling and entertainment company, whose funds generated through healthy play go back to B.C.
- BCLC manages casino, lottery, bingo, and sports betting, generating billions for the province to support essential services.
- BCLC employees are actively involved in their communities, volunteering and fundraising for local charities.
- BCLC is committed to responsible gambling, providing educational resources and support for those in need.
Company Specialties:
- Gambling
- Lottery
- Casinos
- Bingo
- Online
- Responsible Gambling
- Government
- Entertainment
- Sports Betting
- Keno
- and eGaming
Company Website: http://www.bclc.com
ASSUMPTION: BCLC is a well-established organization with a significant impact on the province of British Columbia, contributing billions to support essential services.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director, Marketing
Work Arrangement: Remote OK, with the option to work from one of BCLC's offices in Vancouver or Kamloops
Growth Opportunities:
- Potential to advance to a director-level role within the marketing division
- Opportunities to expand the role's scope as BCLC's iGaming presence grows
- Chance to gain experience in a government agency environment
ASSUMPTION: This role offers significant growth potential, with the opportunity to make a substantial impact on BCLC's marketing strategies and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site options available)
Office Location(s): Vancouver and Kamloops, British Columbia, Canada
Geographic Context:
- Vancouver is a coastal city with a mild climate, known for its vibrant arts and culture scene, and proximity to nature
- Kamloops is an inland city with a dry climate, offering outdoor recreation opportunities and a lower cost of living compared to Vancouver
Work Schedule: Flexible, with a 37.5-hour work week
ASSUMPTION: The remote and hybrid work arrangements provide flexibility for employees to balance their work and personal lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the director or another senior leader
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team-building skills
- Communication and presentation abilities
- Industry knowledge and trends
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions focusing on leadership, strategic planning, and stakeholder management
- Research BCLC's mission, values, and recent projects to demonstrate your fit and enthusiasm for the role
ATS Keywords: Marketing strategy, sports marketing, iGaming, stakeholder management, team leadership, project management, budget management, digital marketing, brand management, advertising, content marketing, experience marketing, promotions, customer insights
ASSUMPTION: Applicants should tailor their application materials to include relevant ATS keywords to increase their visibility in the application tracking system.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and teams the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Respect: Value the diversity of people and perspectives
- Integrity: Act with honesty and transparency
- Community: Contribute to the well-being of our communities
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Committed to responsible gambling and player health
Self-Assessment Questions:
- How do you demonstrate respect for diverse perspectives in your work?
- Can you provide an example of a time when you acted with integrity, even when faced with challenges?
- How do you contribute to the well-being of your community, both within and outside of work?
ASSUMPTION: Candidates should be prepared to provide specific examples demonstrating their alignment with BCLC's values and work style.
⚠️ Potential Challenges
- Managing multiple high-priority projects simultaneously
- Working effectively in an ambiguous situation
- Balancing the needs of various internal and external stakeholders
- Adapting to changes in the marketing landscape and industry trends
- Managing a team remotely, with some team members working on-site
ASSUMPTION: These challenges require strong leadership, adaptability, and effective communication skills to overcome.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager in a private-sector gaming or entertainment company, with a focus on sports and iGaming
- However, BCLC is a government agency, which may offer different challenges and opportunities compared to a private-sector role
- Career paths in government agencies may differ from those in the private sector, with potential for growth and advancement within the organization
ASSUMPTION: Applicants should consider the unique aspects of working in a government agency and how they align with their career goals.
📝 Sample Projects
- Developing and executing a marketing strategy for a new iGaming product launch
- Managing a team to create and implement a sports sponsorship activation plan
- Collaborating with cross-functional teams to create and execute a customer retention campaign
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the role, as well as the need to work effectively with various teams and stakeholders.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for BCLC?
- What are the key priorities for the first 90 days in this role?
- How does BCLC support the professional development of its marketing team members?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does BCLC measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These questions help applicants understand the role's context, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions focusing on leadership, strategic planning, and stakeholder management
- Research BCLC's mission, values, and recent projects to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
