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Senior Manager, Marketing Operations

Uber Freight
Full-time
On-site
Remote
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Marketing Operations

πŸ”Ή Company: Uber Freight

πŸ”Ή Location: Chicago, IL 60607, United States

πŸ”Ή Job Type: Hybrid/Remote

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-10

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the marketing technology portfolio, ensuring seamless integration with the broader organizational tech ecosystem
  • Mentoring the marketing team and promoting alignment, consistency, and adherence to best practices
  • Collaborating with sales to enhance technology use and reporting
  • Identifying and implementing process improvements within the global marketing team to boost operational efficiency and effectiveness
  • Proactively monitoring and managing database quality, spearheading data segmentation, analysis, and enhancement initiatives to improve marketing precision and effectiveness

ASSUMPTION: This role requires a strong background in marketing data systems and a proven track record in managing marketing automation platforms. The ideal candidate will have experience working with HubSpot and Salesforce CRM Analytics, and be comfortable leading a team and driving process improvements.

πŸ“‹ Key Responsibilities

βœ… Serve as the go-to authority for all technologies related to acquiring prospects and engaging customers, including but not limited to marketing automation, CRM lead management, ABM platforms, web platforms, and data analysis tools

βœ… Take charge of the marketing technology portfolio, including tools like HubSpot, and ensure seamless integration with the broader organizational tech ecosystem in collaboration with IT

βœ… Craft and refine core operational processes to enhance teamwork and communication between marketing and sales

βœ… Ensure the marketing database and lead management systems are flawlessly maintained, with a keen eye on data integrity and workflow efficiency

βœ… Proactively monitor and manage database quality, spearheading data segmentation, analysis, and enhancement initiatives to improve marketing precision and effectiveness

βœ… Serve as a mentor and educator for the marketing team, promoting alignment, consistency, and adherence to best practices across the board

βœ… Lead the charge in identifying and implementing process improvements within the global marketing team to boost operational efficiency and effectiveness

ASSUMPION: This role involves a mix of strategic planning, hands-on technical work, and team management. The ideal candidate will have a strong technical background in marketing automation and CRM, as well as proven leadership skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 5+ years of direct experience managing a Marketing Automation Platform, including system architecture design, administration, and deployment

Required Skills:

  • Proficient in SQL
  • Basic knowledge of HTML, HTML5, CSS for web development
  • Experience with Salesforce

Preferred Skills:

  • Hubspot certification
  • Extensive experience in data modeling and visualization, ideally within a CRM Analytics framework
  • Experience with 6sense or other ABM platforms
  • Experience with CMS, including headless CMS
  • Experience with building API integrations
  • Deep understanding of database architecture, along with data modeling and attribution principles
  • Excellent communication and team collaboration abilities

ASSUMPION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of a degree. The ideal candidate will have a strong technical background in marketing automation and CRM, as well as proven leadership skills and the ability to work effectively with cross-functional teams.

πŸ’° Compensation & Benefits

Salary Range: $137,100 - $161,750 a year

Benefits:

  • Health Plan
  • Dental Benefits
  • Vision Benefits
  • 401k Match
  • Financial and Mental Wellness Benefits
  • Parental Leave
  • Short- and Long-Term Disability Coverage
  • Life Insurance
  • Performance or Sales Incentive Bonus Program
  • Equity Awards

Working Hours: Full Time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Operations Manager role. Actual compensation may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Transportation, Logistics, Supply Chain and Storage

Company Size: 5,001-10,000 employees

Founded: 2016

Company Description:

  • Uber Freight is a market-leading enterprise technology company powering intelligent logistics
  • With a suite of end-to-end logistics applications, managed services, and an expansive carrier network, Uber Freight advances supply chains and moves the world’s goods
  • Today, the company manages nearly $20B of freight and one of the largest networks of carriers
  • It is backed by best-in-class investors and provides services for 1 in 3 Fortune 500 companies, including Del Monte Foods, Nestle, Anheuser-Busch InBev, and more

Company Specialties:

  • Logistics Software
  • Supply Chain Management
  • Freight Management
  • Transportation Technology

Company Website: www.uberfreight.com

ASSUMPTION: Uber Freight is a well-established company in the logistics industry, with a strong focus on technology and innovation. This role offers the opportunity to work with a wide range of stakeholders and make a significant impact on the company's marketing operations.

πŸ“Š Role Analysis

Career Level: Mid-Senior level role, reporting directly to the Head of Marketing or a similar executive

Reporting Structure: This role is likely to have a team of marketing operations specialists and coordinators reporting to it

Work Arrangement: Hybrid/Remote, with the expectation of working on-site a few days per week

Growth Opportunities:

  • Potential to advance to a Director or VP of Marketing Operations role as the company grows
  • Opportunities to expand the team and take on more strategic responsibilities
  • possibility to work on special projects or initiatives that drive business growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's marketing operations and advance their career in the process.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): 433 W Van Buren St, Chicago, IL 60607, US

Geographic Context:

  • Chicago is a major transportation hub, making it an ideal location for a logistics company
  • The office is conveniently located in the West Loop neighborhood, close to public transportation and dining options
  • The city offers a diverse range of cultural attractions, sports teams, and outdoor recreation opportunities

Work Schedule: Full-time, with the expectation of working standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The office environment at Uber Freight is likely to be dynamic and fast-paced, with a strong focus on collaboration and innovation. The ideal candidate will be comfortable working in a busy, high-energy environment and thrive on the challenge of driving marketing operations in a rapidly growing company.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager or a member of the HR team
  • Technical assessment or case study presentation
  • On-site or virtual interview with the hiring manager and other key stakeholders
  • Final round interview with the Head of Marketing or another senior leader

Key Assessment Areas:

  • Technical expertise in marketing automation and CRM
  • Leadership and team management skills
  • Problem-solving and analytical skills
  • Strategic thinking and ability to drive process improvements

Application Tips:

  • Highlight your relevant experience and achievements in marketing automation and CRM
  • Demonstrate your ability to lead a team and drive process improvements
  • Showcase your problem-solving skills and strategic thinking
  • Tailor your resume and cover letter to emphasize your fit for this role and the company's mission

ATS Keywords: Marketing Automation, CRM, Data Analysis, SQL, HTML, CSS, Salesforce, HubSpot, ABM, API Integrations, Database Architecture, Process Improvement, Lead Management

ASSUMPTION: The interview process at Uber Freight is likely to be comprehensive and rigorous, with a strong focus on finding the best fit for the role and the company's culture. The ideal candidate will be proactive, resourceful, and able to think critically and creatively to solve complex marketing challenges.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • Salesforce CRM
  • SQL
  • HTML, HTML5, CSS
  • API Integration Tools
  • Data Modeling and Visualization Tools
  • ABM Platforms (e.g., 6sense)
  • CMS (e.g., headless CMS)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Obsessed
  • Ownership
  • Inclusion
  • One Uber Freight
  • Unstoppable

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Innovative and forward-thinking
  • Adaptable and resilient
  • Customer-focused and results-oriented

Self-Assessment Questions:

  • How do you align with Uber Freight's value of 'Customer Obsessed' and ensure that marketing efforts are always focused on the customer's needs?
  • Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
  • How do you approach working with cross-functional teams to drive marketing success?

ASSUMPTION: Uber Freight values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and ideas to the table. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and thrive on the challenge of driving marketing operations in a rapidly growing company.

⚠️ Potential Challenges

  • Managing a large volume of data and ensuring data integrity in a fast-paced environment
  • Balancing the need for strategic planning with the demands of day-to-day operations
  • Working with a diverse range of stakeholders, including marketing team members, sales representatives, and IT professionals
  • Keeping up with the latest trends and best practices in marketing automation and CRM
  • Managing a team and driving process improvements in a rapidly changing business environment

ASSUMPTION: The ideal candidate will be able to thrive in a challenging and dynamic work environment, with the ability to balance strategic thinking with hands-on execution and effective team management.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Operations Manager or Director of Marketing Operations role in other companies, but with a unique focus on logistics and supply chain management
  • Unlike other roles, this position requires a strong understanding of transportation and logistics industry trends and best practices
  • Career path comparison: This role can lead to a Director or VP of Marketing Operations role as the company grows, or to a Chief Marketing Officer or similar executive role

ASSUMPTION: The ideal candidate will have experience in the logistics industry or a related field, with a strong understanding of marketing automation and CRM. They will also have proven leadership skills and the ability to drive process improvements in a dynamic business environment.

πŸ“ Sample Projects

  • Developing and implementing a new lead scoring model to improve marketing precision and effectiveness
  • Streamlining the marketing database and lead management systems to enhance workflow efficiency and data integrity
  • Collaborating with sales to enhance technology use and reporting, resulting in improved sales performance and pipeline management

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive meaningful improvements in marketing operations and performance.

❓ Key Questions to Ask During Interview

  • Can you describe the current marketing technology stack and how this role will contribute to its evolution?
  • How does the marketing team collaborate with other departments, such as sales and IT, to drive business growth?
  • What are the biggest challenges facing the marketing team currently, and how can this role help address them?
  • How does Uber Freight support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and operations, and how can this role help improve them?

ASSUMPTION: The ideal candidate will be proactive and inquisitive, using the interview process to gain a deep understanding of the role, the team, and the company's marketing goals and challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching Uber Freight's industry, company culture, and marketing strategies
  • Practice common interview questions and develop thoughtful responses that demonstrate your qualifications and fit for the role
  • Follow up with the hiring manager or HR representative after your interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.