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Senior Manager, Marketing Operations

RepRisk AG
Full-time
On-site
Manila, Manila, Philippines
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Marketing Operations

πŸ”Ή Company: RepRisk AG

πŸ”Ή Location: Manila, Philippines

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 11, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Hybrid (3 days remote per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading and mentoring a team of Marketing Operations professionals in Manila
  • Driving revenue growth and building brand reputation through targeted marketing campaigns
  • Optimizing the use of marketing tools such as Salesforce and Marketing Cloud Account Engagement (formerly Pardot)
  • Collaborating with cross-functional teams to deliver client-focused marketing activities

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to guide the team in achieving business goals while maintaining a client-centric focus.

πŸ“‹ Key Responsibilities

βœ… Lead, mentor, and develop RepRisk’s Marketing Operations Team in Manila, Philippines

βœ… Inspire and guide the team to shape and deliver highly targeted lead generation campaigns and other client marketing activities to achieve business goals

βœ… Manage lead generation and lead nurturing activities, in close collaboration with Commercial Operations, Business Development, and Sales teams

βœ… Guide the team in their effective use of marketing systems and tools to drive results and Marketing Qualified Leads (MQLs)

βœ… Leverage SEO strategies, analytics, and A/B testing to drive traffic, conversion, and engagement

βœ… Establish, monitor, track, and analyze performance metrics to evaluate the impact and effectiveness of marketing campaigns and website performance

βœ… Generate reports and dashboards to provide actionable insights to stakeholders in quick-to-digest formats, spotlighting success and supporting continuous improvement

βœ… Establish governance for marketing operations, ensuring clear processes, systems, and tools that enable the team to scale, automate, and optimize delivery

βœ… Foster collaboration with Brand colleagues to ensure that content produced adheres to brand visual identity standards and guidelines, and those of Partners, as required

βœ… Manage project resourcing within the team, ensuring that work is scheduled according to prioritized business needs, and stakeholder expectations are handled proactively

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field. Professional qualifications in Project Management and Marketing Operations are also considered.

Experience: 10+ years of experience managing B2B marketing operations teams in global companies, ideally in the financial industry or in technology/IT/digital/engineering organizations.

Required Skills:

  • Proven experience in using Salesforce as a CRM system and leveraging marketing automation platforms, especially Marketing Cloud Account Engagement (formerly Pardot)
  • Experience in implementing and optimizing lead nurturing programs to guide prospects through the journey, ensuring smooth operations across the marketing funnel
  • Data and analytics-savvy, with experience using Google Analytics and implementing SEO strategies to optimize website performance
  • Ability to develop end-to-end processes and establish governance mechanisms that enable projects to be planned, prioritized, created, reviewed, approved, and published
  • Proven track record of delivering targeted, multi-channel client campaigns that leverage digital channels (website, email, social media) to drive prospect-to-client conversion
  • Adept at collaborating with content and campaign teams to deliver timely and personalized, automated email sequences and other lead nurture content
  • Strong communication skills, with fluency (near native) in English. Every other language is a plus!

Preferred Skills:

  • Experience working in a global organization and collaborating with diverse teams
  • Familiarity with project management tools such as Asana or Trello
  • Knowledge of the financial industry or ESG-related topics

ASSUMPTION: Candidates with experience in the financial industry or working with ESG-related topics may have a competitive advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on the company's size and industry standards for a senior marketing role in Manila, the estimated salary range is PHP 2,500,000 - PHP 3,500,000 per year (approximately USD 47,000 - USD 66,000).

Benefits:

  • Flexible working conditions, supporting a good work-life balance
  • Paid volunteering and training days, plus a donation matching program and a health and fitness subsidy
  • Frequent social events and a diverse, multicultural work environment
  • Market-based compensation, benefits, and perks in line with the company's culture and values

Working Hours: Full-time position with flexible work arrangements, allowing up to 3 days of remote work per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Information Services, specifically focused on ESG (Environmental, Social, and Governance) business intelligence and risk management.

Company Size: Medium-sized company with 201-500 employees, offering a collaborative and dynamic work environment.

Founded: 1998, with headquarters in Zurich, Switzerland.

Company Description:

  • RepRisk is a pioneer in ESG data science, combining AI and machine learning with human intelligence to analyze public information and identify material ESG risks
  • The company's flagship product, the RepRisk ESG Risk Platform, is the world's largest and most comprehensive due diligence database on ESG and business conduct risks
  • RepRisk serves leading financial institutions and corporations, providing due diligence and risk management solutions across operations, business relationships, and investments

Company Specialties:

  • ESG business intelligence
  • UNGC, UNPRI, and KYC compliance
  • Supplier risk management
  • Company risk reporting
  • Screening and monitoring of clients, transactions, suppliers, and counterparties
  • Quantitative ESG risk measures and due diligence database for risk management

Company Website: www.reprisk.com

ASSUMPTION: RepRisk's focus on ESG-related topics and data-driven approach may appeal to candidates interested in sustainability and responsible business conduct.

πŸ“Š Role Analysis

Career Level: Senior management level, with the opportunity to lead and mentor a team of marketing professionals.

Reporting Structure: The role reports directly to the Associate Director, Digital Marketing, based in London.

Work Arrangement: Hybrid work arrangement, with up to 3 days of remote work per week.

Growth Opportunities:

  • Potential career progression within the global Marketing & Communications team
  • Opportunities to develop leadership and management skills by guiding and mentoring the Manila-based Marketing Operations team
  • Chance to gain experience in a mission-driven company focused on ESG risks and responsible business conduct

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in marketing operations and leadership.

🌍 Location & Work Environment

Office Type: Hybrid office, with a mix of on-site and remote work arrangements.

Office Location(s): Manila, Philippines (with additional offices in Zurich, London, Berlin, Toronto, and Tokyo).

Geographic Context:

  • Manila is the capital and largest city of the Philippines, with a population of over 13 million people
  • The city is known for its vibrant culture, bustling nightlife, and historical sites
  • The Philippines has a tropical marine climate, with temperatures ranging from 21Β°C to 32Β°C (70Β°F to 90Β°F) throughout the year

Work Schedule: Full-time position with flexible work arrangements, allowing up to 3 days of remote work per week.

ASSUMPTION: Candidates should be comfortable working in a hybrid office environment and be able to adapt to the local culture and climate in Manila.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link
  • Phone or video screening with the hiring manager or HR representative
  • Technical assessment or case study, focusing on marketing operations and campaign management skills
  • Final round interview with the Associate Director, Digital Marketing, and other key stakeholders

Key Assessment Areas:

  • Candidates' understanding of marketing operations and campaign management
  • Leadership and team management skills
  • Ability to work effectively in a global, hybrid team environment
  • Alignment with RepRisk's mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing operations and leadership experience
  • Demonstrate your understanding of RepRisk's business and the role's responsibilities in your application materials
  • Prepare for interview questions focused on your experience with marketing automation tools, lead generation strategies, and team management

ATS Keywords: Marketing Operations, CRM, Salesforce, Marketing Cloud Account Engagement, Lead Generation, SEO, Analytics, A/B Testing, Project Management, Team Leadership, Digital Marketing, Client Engagement, Campaign Management

ASSUMPTION: RepRisk's hiring process may vary depending on the role and the candidate's background, so it's essential to stay informed and adapt your application strategy accordingly.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Marketing Cloud Account Engagement (formerly Pardot)
  • Asana or Trello (for project management)
  • Google Analytics
  • SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Expertise
  • Collaboration
  • Innovation
  • Client-centricity

Work Style:

  • Global, collaborative, and dynamic work environment
  • Focus on continuous improvement and client-centric mindset
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • Do you have experience working in a global organization and collaborating with diverse teams?
  • Are you comfortable engaging with stakeholders from C-suite leaders through to sales, business development, and technical teams?
  • Do you have strong leadership and mentoring skills, with the ability to guide and motivate a team to achieve business goals?

ASSUMPTION: Candidates should assess their fit with RepRisk's company values and work style, ensuring they align with the organization's mission and culture.

⚠️ Potential Challenges

  • Managing a team remotely, with up to 3 days of remote work per week
  • Balancing the needs and priorities of multiple stakeholders, including C-suite leaders, sales, business development, and technical teams
  • Adapting to a hybrid work environment and maintaining productivity in a global team setting
  • Keeping up with the latest marketing trends and technologies, while also staying informed about ESG-related topics and industry developments

ASSUMPTION: These challenges may require candidates to demonstrate strong leadership, communication, and adaptability skills to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing operations roles, this position offers a unique focus on ESG-related topics and data-driven approaches to risk management
  • RepRisk's global presence and collaborative work environment provide opportunities for professional growth and development
  • Candidates with experience in the financial industry or working with ESG-related topics may find this role particularly appealing

ASSUMPTION: This role offers a unique blend of marketing operations and ESG-related responsibilities, making it an attractive opportunity for candidates interested in sustainability and responsible business conduct.

πŸ“ Sample Projects

  • Developing and implementing a lead nurturing program to guide prospects through the marketing funnel, resulting in increased MQLs and improved conversion rates
  • Optimizing website performance through SEO strategies, A/B testing, and analytics, leading to increased traffic and engagement
  • Collaborating with cross-functional teams to deliver targeted, multi-channel client campaigns that drive prospect-to-client conversion and reinforce RepRisk's brand positioning

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role, providing candidates with a clear understanding of the expectations and deliverables.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the global Marketing & Communications team's strategy, and what are the opportunities for growth and development?
  • What are the most significant challenges facing the Marketing Operations team, and how can this role address them?
  • How does RepRisk support work-life balance, and what resources are available to help employees manage their time effectively?
  • What are the most important qualities and skills for success in this role, and how do they align with RepRisk's company values and work style?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides an opportunity to assess the company's culture and fit.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing operations and leadership experience, as well as your understanding of RepRisk's business and the role's responsibilities
  • Prepare for interview questions focused on your experience with marketing automation tools, lead generation strategies, and team management
  • If selected for an interview, be ready to discuss your approach to marketing operations, campaign management, and team leadership in a global, hybrid team environment
  • Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.