📌 Core Information
🔹 Job Title: Senior Manager, Marketing Operations
🔹 Company: Bullhorn
🔹 Location: Remote (Massachusetts, United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic and executional leadership of marketing operations
- Optimization of the full marketing funnel to improve performance
- Execution of high-impact programs through marketing automation systems
- Management of a small team of specialists and analysts
- Collaboration with sales and marketing functions to ensure flawless campaign execution
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving demand and supporting Bullhorn's growing customer base.
📋 Key Responsibilities
✅ Manage a team to execute email marketing campaigns, analyze performance, fulfill internal data requests, and build self-service reports and dashboards
✅ Work closely with all members of the Marketing team to develop campaigns with accurate messaging and branding
✅ Collaborate cross-functionally with Support and Product teams to ensure accurate and efficient customer communications
✅ Incorporate B2B email best practices to elevate email performance, improve deliverability, and increase subscriptions
✅ Leverage CRM, BI, and attribution tools to analyze complex data and configure dashboards for internal stakeholders
✅ Analyze results to identify trends and ensure programs are designed to maximize ROI
✅ Organize and present sales and marketing performance among key segments to ensure targets are achieved
✅ Present actionable insights on marketing campaign performance to marketing leadership and key stakeholders
✅ Review the full funnel of marketing activities for inefficiencies and gaps, and propose solutions to improve performance
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on data analysis to optimize marketing efforts and drive growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in a relevant marketing operations environment with tangible evidence of improving the quality of marketing campaigns (5-10 years)
Required Skills:
- Significant people management experience, preferably in a marketing operations environment
- Prior experience with Salesforce CRM, including reporting and creating dashboards
- Prior experience with marketing automation software and ABM tools, such as Marketo, 6sense, and Demandbase
- Advanced Excel skills, including manipulating large data sets
- Expert at visualizing data and surfacing trends to non-technical stakeholders
- Ability to manage multiple projects and deadlines simultaneously
Preferred Skills:
- Certifications: Marketo Certified Expert
- Experience with SQL and/or BI tools (e.g., Tableau, Qlik)
- Experience with marketing attribution tools (e.g., Bizible/Marketo Measure)
ASSUMPTION: Candidates should have a strong background in marketing operations, with a focus on data analysis, team management, and campaign optimization.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in Marketing Operations with 5-10 years of experience in the United States)
Benefits:
- Medical, Dental, Vision
- 401(k) with match
- Unlimited planned paid time off
- Global mental health support
- On-demand learning and development
- Quarterly paid volunteer days
- Lucrative employee referral program
- Company-wide mentor program
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the United States. Benefits are comprehensive and effective from the first day of employment.
📌 Applicant Insights
🔍 Company Context
Industry: Bullhorn is a global leader in software for the staffing industry, with a focus on creating an incredible customer experience
Company Size: Bullhorn has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Bullhorn was founded in 1999 and is headquartered in Boston, MA, with offices worldwide
Company Description:
- Bullhorn's core purpose is to create an incredible customer experience, starting with an incredible employee experience
- The company values ownership, energy, speed and agility, service, and being human, which shape its culture and employee behavior
- Bullhorn fosters a dynamic and supportive environment where hard work and great results are rewarded and celebrated
Company Specialties:
- Staffing software
- Recruitment technology
- Customer relationship management (CRM)
- Marketing automation
Company Website: http://www.bullhorn.com
ASSUMPTION: Bullhorn's focus on creating an incredible customer experience drives its company culture and employee values.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Vice President of Marketing and has a small team of specialists and analysts reporting to them
Work Arrangement: Remote OK, with flexibility for remote work
Growth Opportunities:
- Potential for career progression within the marketing department or broader organization
- Opportunities to work on high-impact projects and drive significant business growth
- Access to learning and development resources to enhance professional skills
ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and supportive work environment.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from Bullhorn's offices worldwide)
Office Location(s): Boston, MA (headquarters), with additional offices in London, Rotterdam, Sydney, Clayton, MO, and Brighton, England
Geographic Context:
- Massachusetts, United States: Remote work allows for flexibility and a better work-life balance
- Boston, MA: Bullhorn's headquarters is located in the heart of the city, offering easy access to public transportation, dining, and entertainment options
- Global presence: Bullhorn has offices worldwide, providing opportunities for international collaboration and growth
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Remote work offers flexibility and a better work-life balance, while Bullhorn's global presence provides opportunities for international collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing operations expertise and strategic thinking
- Data analysis and visualization skills
- Team management and leadership abilities
- Cultural fit and alignment with Bullhorn's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing operations experience and skills
- Demonstrate your ability to analyze data and drive marketing performance improvements
- Showcase your team management and leadership skills, with examples of successful team projects or initiatives
- Prepare questions that showcase your interest in the role and Bullhorn's mission and values
ATS Keywords: Marketing Operations, Marketing Automation, Salesforce CRM, Data Analysis, Team Management, Campaign Optimization, Marketing Performance
ASSUMPTION: Bullhorn's interview process focuses on assessing candidates' marketing operations expertise, data analysis skills, team management abilities, and cultural fit.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketing automation software (e.g., Marketo, 6sense, Demandbase)
- Advanced Excel
- Data visualization tools (e.g., Tableau, Qlik)
- Marketing attribution tools (e.g., Bizible/Marketo Measure)
ASSUMPTION: This role requires proficiency in CRM, marketing automation, and data visualization tools to optimize marketing performance and drive growth.
👔 Cultural Fit Considerations
Company Values:
- Ownership: Bullhorn values employees who take responsibility for their work and drive results
- Energy: Bullhorn seeks individuals who bring enthusiasm and passion to their roles
- Speed & Agility: Bullhorn prioritizes quick decision-making and adaptability in the face of change
- Service: Bullhorn emphasizes providing exceptional customer service and support
- Being Human: Bullhorn values a people-first culture, where employees are treated with respect and empathy
Work Style:
- Collaborative: Bullhorn encourages teamwork and cross-functional collaboration
- Dynamic: Bullhorn operates in a fast-paced and agile environment, requiring adaptability and flexibility
- Supportive: Bullhorn fosters a supportive work environment where employees can grow and succeed
Self-Assessment Questions:
- Do you align with Bullhorn's core values, particularly ownership and energy?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on quick decision-making and adaptability?
- Do you thrive in a collaborative work environment, with a focus on teamwork and cross-functional collaboration?
ASSUMPTION: Bullhorn's company culture values ownership, energy, speed and agility, service, and being human, with a focus on collaboration, dynamism, and support.
⚠️ Potential Challenges
- Managing a team remotely, requiring strong communication and leadership skills
- Balancing strategic planning with hands-on data analysis and campaign execution
- Working in a fast-paced and dynamic environment, with a focus on quick decision-making and adaptability
- Meeting and exceeding marketing performance targets, with a focus on driving demand and supporting Bullhorn's growing customer base
ASSUMPTION: This role presents challenges related to remote team management, balancing strategic and tactical responsibilities, working in a fast-paced environment, and meeting marketing performance targets.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a greater emphasis on strategic planning and team management
- Industry-specific context: Bullhorn's focus on the staffing industry requires an understanding of its unique challenges and opportunities
- Career path comparison: This role offers opportunities for career progression within the marketing department or broader organization
ASSUMPTION: This role differs from other marketing operations positions in its emphasis on strategic planning and team management, with opportunities for career growth within Bullhorn's organization.
📝 Sample Projects
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions
- Analyzing marketing funnel data to identify gaps and propose solutions to improve performance
- Managing a team to execute high-impact marketing programs through marketing automation systems
ASSUMPTION: These sample projects reflect the strategic and executional responsibilities of the Senior Manager, Marketing Operations role at Bullhorn.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Bullhorn support the growth and development of its employees, particularly in marketing operations?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bullhorn measure and track marketing performance, and what are the key metrics for success in this role?
- What is the company's approach to work-life balance, particularly for remote employees?
ASSUMPTION: These interview questions focus on understanding the team structure, growth opportunities, priorities, performance metrics, and work-life balance for the Senior Manager, Marketing Operations role at Bullhorn.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing operations experience and skills
- Prepare questions that showcase your interest in the role and Bullhorn's mission and values
- If selected, be prepared to provide examples of successful team projects or initiatives, as well as your approach to data analysis and campaign optimization
- Follow up with the hiring manager one week after your final interview, expressing your enthusiasm for the role and addressing any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
