B

Senior Manager, Marketing Operations

Bullhorn
Full-time
Remote
Worldwide
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Marketing Operations

πŸ”Ή Company: Bullhorn

πŸ”Ή Location: Remote (Massachusetts, United States)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic and executional leadership of marketing operations
  • Optimization of the full marketing funnel to improve performance
  • Execution of high-impact programs through marketing automation systems
  • Management of a small team of specialists and analysts
  • Collaboration with sales and marketing functions to ensure flawless campaign execution

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving demand and supporting Bullhorn's growing customer base.

πŸ“‹ Key Responsibilities

βœ… Manage a team to execute email marketing campaigns, analyze performance, fulfill internal data requests, and build self-service reports and dashboards

βœ… Work closely with all members of the Marketing team to develop campaigns with accurate messaging and branding

βœ… Collaborate cross-functionally with Support and Product teams to ensure accurate and efficient customer communications

βœ… Incorporate B2B email best practices to elevate email performance, improve deliverability, and increase subscriptions

βœ… Leverage CRM, BI, and attribution tools to analyze complex data and configure dashboards for internal stakeholders

βœ… Analyze results to identify trends and ensure programs are designed to maximize ROI

βœ… Organize and present sales and marketing performance among key segments to ensure targets are achieved

βœ… Present actionable insights on marketing campaign performance to marketing leadership and key stakeholders

βœ… Review the full funnel of marketing activities for inefficiencies and gaps, and propose solutions to improve performance

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on data analysis to optimize marketing efforts and drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record in a relevant marketing operations environment with tangible evidence of improving the quality of marketing campaigns (5-10 years)

Required Skills:

  • Significant people management experience, preferably in a marketing operations environment
  • Prior experience with Salesforce CRM, including reporting and creating dashboards
  • Prior experience with marketing automation software and ABM tools, such as Marketo, 6sense, and Demandbase
  • Advanced Excel skills, including manipulating large data sets
  • Expert at visualizing data and surfacing trends to non-technical stakeholders
  • Ability to manage multiple projects and deadlines simultaneously

Preferred Skills:

  • Certifications: Marketo Certified Expert
  • Experience with SQL and/or BI tools (e.g., Tableau, Qlik)
  • Experience with marketing attribution tools (e.g., Bizible/Marketo Measure)

ASSUMPTION: Candidates should have a strong background in marketing operations, with a focus on data analysis, team management, and campaign optimization.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in Marketing Operations with 5-10 years of experience in the United States)

Benefits:

  • Medical, Dental, Vision
  • 401(k) with match
  • Unlimited planned paid time off
  • Global mental health support
  • On-demand learning and development
  • Quarterly paid volunteer days
  • Lucrative employee referral program
  • Company-wide mentor program

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the United States. Benefits are comprehensive and effective from the first day of employment.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Bullhorn is a global leader in software for the staffing industry, with a focus on creating an incredible customer experience

Company Size: Bullhorn has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Bullhorn was founded in 1999 and is headquartered in Boston, MA, with offices worldwide

Company Description:

  • Bullhorn's core purpose is to create an incredible customer experience, starting with an incredible employee experience
  • The company values ownership, energy, speed and agility, service, and being human, which shape its culture and employee behavior
  • Bullhorn fosters a dynamic and supportive environment where hard work and great results are rewarded and celebrated

Company Specialties:

  • Staffing software
  • Recruitment technology
  • Customer relationship management (CRM)
  • Marketing automation

Company Website: http://www.bullhorn.com

ASSUMPTION: Bullhorn's focus on creating an incredible customer experience drives its company culture and employee values.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Vice President of Marketing and has a small team of specialists and analysts reporting to them

Work Arrangement: Remote OK, with flexibility for remote work

Growth Opportunities:

  • Potential for career progression within the marketing department or broader organization
  • Opportunities to work on high-impact projects and drive significant business growth
  • Access to learning and development resources to enhance professional skills

ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and supportive work environment.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from Bullhorn's offices worldwide)

Office Location(s): Boston, MA (headquarters), with additional offices in London, Rotterdam, Sydney, Clayton, MO, and Brighton, England

Geographic Context:

  • Massachusetts, United States: Remote work allows for flexibility and a better work-life balance
  • Boston, MA: Bullhorn's headquarters is located in the heart of the city, offering easy access to public transportation, dining, and entertainment options
  • Global presence: Bullhorn has offices worldwide, providing opportunities for international collaboration and growth

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: Remote work offers flexibility and a better work-life balance, while Bullhorn's global presence provides opportunities for international collaboration and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Vice President of Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Marketing operations expertise and strategic thinking
  • Data analysis and visualization skills
  • Team management and leadership abilities
  • Cultural fit and alignment with Bullhorn's core values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing operations experience and skills
  • Demonstrate your ability to analyze data and drive marketing performance improvements
  • Showcase your team management and leadership skills, with examples of successful team projects or initiatives
  • Prepare questions that showcase your interest in the role and Bullhorn's mission and values

ATS Keywords: Marketing Operations, Marketing Automation, Salesforce CRM, Data Analysis, Team Management, Campaign Optimization, Marketing Performance

ASSUMPTION: Bullhorn's interview process focuses on assessing candidates' marketing operations expertise, data analysis skills, team management abilities, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Salesforce CRM
  • Marketing automation software (e.g., Marketo, 6sense, Demandbase)
  • Advanced Excel
  • Data visualization tools (e.g., Tableau, Qlik)
  • Marketing attribution tools (e.g., Bizible/Marketo Measure)

ASSUMPTION: This role requires proficiency in CRM, marketing automation, and data visualization tools to optimize marketing performance and drive growth.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Ownership: Bullhorn values employees who take responsibility for their work and drive results
  • Energy: Bullhorn seeks individuals who bring enthusiasm and passion to their roles
  • Speed & Agility: Bullhorn prioritizes quick decision-making and adaptability in the face of change
  • Service: Bullhorn emphasizes providing exceptional customer service and support
  • Being Human: Bullhorn values a people-first culture, where employees are treated with respect and empathy

Work Style:

  • Collaborative: Bullhorn encourages teamwork and cross-functional collaboration
  • Dynamic: Bullhorn operates in a fast-paced and agile environment, requiring adaptability and flexibility
  • Supportive: Bullhorn fosters a supportive work environment where employees can grow and succeed

Self-Assessment Questions:

  • Do you align with Bullhorn's core values, particularly ownership and energy?
  • Are you comfortable working in a dynamic and fast-paced environment, with a focus on quick decision-making and adaptability?
  • Do you thrive in a collaborative work environment, with a focus on teamwork and cross-functional collaboration?

ASSUMPTION: Bullhorn's company culture values ownership, energy, speed and agility, service, and being human, with a focus on collaboration, dynamism, and support.

⚠️ Potential Challenges

  • Managing a team remotely, requiring strong communication and leadership skills
  • Balancing strategic planning with hands-on data analysis and campaign execution
  • Working in a fast-paced and dynamic environment, with a focus on quick decision-making and adaptability
  • Meeting and exceeding marketing performance targets, with a focus on driving demand and supporting Bullhorn's growing customer base

ASSUMPTION: This role presents challenges related to remote team management, balancing strategic and tactical responsibilities, working in a fast-paced environment, and meeting marketing performance targets.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing operations roles, this position places a greater emphasis on strategic planning and team management
  • Industry-specific context: Bullhorn's focus on the staffing industry requires an understanding of its unique challenges and opportunities
  • Career path comparison: This role offers opportunities for career progression within the marketing department or broader organization

ASSUMPTION: This role differs from other marketing operations positions in its emphasis on strategic planning and team management, with opportunities for career growth within Bullhorn's organization.

πŸ“ Sample Projects

  • Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions
  • Analyzing marketing funnel data to identify gaps and propose solutions to improve performance
  • Managing a team to execute high-impact marketing programs through marketing automation systems

ASSUMPTION: These sample projects reflect the strategic and executional responsibilities of the Senior Manager, Marketing Operations role at Bullhorn.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does Bullhorn support the growth and development of its employees, particularly in marketing operations?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Bullhorn measure and track marketing performance, and what are the key metrics for success in this role?
  • What is the company's approach to work-life balance, particularly for remote employees?

ASSUMPTION: These interview questions focus on understanding the team structure, growth opportunities, priorities, performance metrics, and work-life balance for the Senior Manager, Marketing Operations role at Bullhorn.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing operations experience and skills
  • Prepare questions that showcase your interest in the role and Bullhorn's mission and values
  • If selected, be prepared to provide examples of successful team projects or initiatives, as well as your approach to data analysis and campaign optimization
  • Follow up with the hiring manager one week after your final interview, expressing your enthusiasm for the role and addressing any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.