📌 Core Information
🔹 Job Title: Senior Manager, Marketing Ops & Strategy
🔹 Company: Academic Partnerships
🔹 Location: US - Remote
🔹 Job Type: Full-Time
🔹 Category: Higher Education
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and growing a high-performing analytics team
- Managing the end-to-end lifecycle of BI and self-service analytics solutions
- Partnering with senior stakeholders to define priorities and KPIs
- Driving the development of scalable analytical products and self-service analytics culture
- Improving analytics operational efficiency through automation and standardization
ASSUMPTION: This role requires a strategic and customer-centric leader with a balance of hands-on expertise, strategic vision, and passion for developing people and processes that scale.
📋 Key Responsibilities
✅ Lead and grow a high-performing analytics team, fostering a culture of excellence, collaboration, and continuous improvement.
✅ Own the end-to-end lifecycle of BI/Self-Service Analytics solutions, ensuring dashboards and insights are scalable, accurate, and visually compelling.
✅ Partner closely with senior stakeholders to define priorities, KPIs, and business needs.
✅ Serve as a key contributor to the data strategy, helping define the roadmap for enterprise BI, self-service analytics, and KPI governance.
✅ Drive enablement across the organization by establishing best practices for dashboard design, metric definitions, and insight communication.
✅ Guide the development of reusable data assets and semantic layers in collaboration with analytical engineering and data teams.
✅ Improve analytics operational efficiency via automation, standardization, and scalable processes.
✅ Provide thought leadership on how analytics can drive growth, efficiency, and improved student outcomes.
ASSUMPTION: The role involves a mix of strategic planning, hands-on analytics work, and team management, requiring a versatile skill set and strong leadership abilities.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or a related discipline). Advanced degree preferred.
Experience: 8+ years of experience in data analytics, BI, or data visualization, with at least 2 years in a leadership role in a B2C organization.
Required Skills:
- Advanced Power BI expertise (including DAX, Power Query, data modeling, and visual design)
- Strong SQL and data wrangling skills; experience working in modern data environments (e.g., Databricks, dbt, Datadog)
- Proven ability to influence cross-functional stakeholders and translate complex data into strategic insights and recommendations
- Strong project and stakeholder management skills; able to manage multiple priorities with clarity and speed
- Excellent communication skills with a talent for data storytelling and user-centric insight delivery
- Some experience with Python and GitHub is required
Preferred Skills:
- Some experience in education, OPM, edtech, or marketing or sales analytics/functions
- Familiarity with marketing funnel metrics, call center operations, or student lifecycle analytics
- Some experience with BI Tools/Platform(s) like HEX or SIGMA
ASSUMPTION: Candidates should have a strong foundation in data analytics and BI, with a proven track record of leading teams and driving strategic initiatives.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a senior manager role in higher education with 10+ years of experience)
Benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical, Dental, Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
- Wellness program, Alternative medicine options, Pet discounts, Accident, Critical Illness and Hospital Indemnity
- Continuous Professional and Leadership Development Programs, Tuition Reimbursement for employees and their dependents, Rewards & Recognition programs
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in higher education. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education. Academic Partnerships operates in the education technology sector, focusing on providing services to help universities grow and increase access to affordable, life-changing education.
Company Size: 1,001-5,000 employees. As a mid-sized company, Academic Partnerships offers a balance between the resources and opportunities of a larger organization and the personal touch of a smaller one.
Founded: 2007. Academic Partnerships was founded with a mission to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students.
Company Description:
- Academic Partnerships assists primarily regional universities in increasing their access and impact by making their academic programs available to students online.
- The company's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students.
- Academic Partnerships brings single-minded dedication to student success, an integrated set of services, and data-driven performance to its collaboration with university partners.
Company Specialties:
- Higher education management
- Online education
- Edtech
Company Website: http://www.risepoint.com
ASSUMPTION: Academic Partnerships is an established company in the education technology sector, with a strong focus on student success and data-driven performance.
📊 Role Analysis
Career Level: Senior Manager. This role is a senior-level position, requiring extensive experience and a proven track record in data analytics and leadership.
Reporting Structure: The Senior Manager, Marketing Ops & Strategy will report directly to the Chief Marketing Officer (CMO) and will oversee a team of analysts.
Work Arrangement: Remote OK. This role can be performed remotely, offering flexibility and work-life balance.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within the organization, such as moving into a director or vice president role.
- The company's focus on data-driven performance and continuous improvement creates opportunities for professional development and skill-building.
- The role's strategic nature and cross-functional collaboration provide exposure to various aspects of the business, fostering a well-rounded understanding of the organization.
ASSUMPTION: This role presents numerous opportunities for career growth and professional development, both within the analytics function and across the broader organization.
🌍 Location & Work Environment
Office Type: Remote. This role does not require regular on-site presence, allowing for a flexible work arrangement.
Office Location(s): US - Remote. The role can be performed from any location within the United States.
Geographic Context:
- The United States offers a diverse range of educational institutions and markets, providing ample opportunities for growth and impact.
- The remote nature of the role allows for flexibility in working hours and a better work-life balance.
- The company's focus on student success and data-driven performance creates a dynamic and engaging work environment.
Work Schedule: Full-time (40 hours/week) with flexible scheduling. The remote nature of the role allows for some flexibility in working hours, enabling employees to balance their personal and professional responsibilities.
ASSUMPTION: The remote work arrangement and flexible scheduling provide employees with the autonomy and work-life balance needed to excel in their roles.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interview with senior leadership
Key Assessment Areas:
- Data analysis and visualization skills
- Leadership and team management abilities
- Strategic thinking and problem-solving
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare for the interview by researching the company's industry, competitors, and recent news
- Be ready to discuss your approach to data-driven decision-making and strategic planning
ATS Keywords: Data Analytics, Business Intelligence, Power BI, SQL, Data Wrangling, Leadership, Stakeholder Management, Communication, Data Storytelling, Python, GitHub, Marketing Analytics, Student Lifecycle Analytics, Dashboard Design
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials and prepare thoroughly for the interview to increase their chances of success.
🛠️ Tools & Technologies
- Power BI
- SQL
- Databricks
- dbt
- Datadog
- Python
- GitHub
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in data analytics and business intelligence.
👔 Cultural Fit Considerations
Company Values:
- Student-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Flexible and adaptable
- Autonomous and self-directed
Self-Assessment Questions:
- Do you have a strong commitment to student success and a passion for using data to drive meaningful impact?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative, team-focused setting and enjoy working with cross-functional stakeholders?
- Are you able to manage multiple priorities effectively and make data-driven decisions under pressure?
ASSUMPTION: Academic Partnerships values employees who are passionate about student success, data-driven, collaborative, and adaptable, with a strong work ethic and a results-oriented mindset.
⚠️ Potential Challenges
- The role requires a balance of strategic thinking, hands-on analytics work, and team management, which can be challenging for some candidates.
- The fast-paced and dynamic nature of the role may require candidates to adapt quickly and manage multiple priorities effectively.
- The competitive nature of the higher education sector may present challenges in driving growth and impact.
- The remote work arrangement may require strong self-discipline and time management skills to maintain productivity and work-life balance.
ASSUMPTION: While this role presents numerous opportunities for growth and impact, it also comes with its own set of challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- Compared to other senior manager roles in data analytics, this position places a greater emphasis on strategic thinking, stakeholder management, and team leadership.
- In the higher education sector, this role is unique in its focus on marketing operations and strategy, rather than traditional academic or student affairs functions.
- Career paths for this role may lead to director or vice president positions within the analytics function or broader marketing and operations roles within the organization.
ASSUMPTION: This role is distinct from other senior manager positions in data analytics, with a unique focus on marketing operations and strategy within the higher education sector.
📝 Sample Projects
- Developing a comprehensive dashboard suite to monitor marketing funnel performance and student lifecycle metrics
- Conducting a data-driven analysis of call center operations to identify opportunities for improvement and cost savings
- Collaborating with cross-functional stakeholders to define KPIs and track progress towards strategic goals
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role, showcasing the impact that a successful candidate can make in this position.
❓ Key Questions to Ask During Interview
- Can you describe the company's data strategy and how this role fits into that vision?
- How does the company support the professional development and growth of its analytics team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its analytics initiatives, and how will my performance be evaluated in this role?
- What is the company's approach to work-life balance, and how does that manifest in this remote role?
ASSUMPTION: These key questions help candidates better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview by researching the company's industry, competitors, and recent news
- Be ready to discuss your approach to data-driven decision-making and strategic planning
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
