Senior Manager, Marketing Planning and Strategy

📌 Core Information

🔹 Job Title: Senior Manager, Marketing Planning and Strategy

🔹 Company: Walmart

🔹 Location: Bentonville, AR

🔹 Job Type: On-site

🔹 Category: Retail

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution for Walmart's Winning Workplace strategy
• Cross-functional collaboration to drive innovation and optimize outcomes
• Performance tracking and data-driven decision making
• Change management and resource allocation
• Customer-centric approach and market insights integration

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement. It is ideal for candidates with a strong consulting background looking to apply their skills in a corporate setting.

📋 Key Responsibilities

✅ Lead strategy development and align projects with organizational goals

✅ Collaborate with cross-functional teams to set priorities and drive data-informed decisions

✅ Manage high-impact, cross-functional projects to drive innovation and optimize outcomes

✅ Create and execute data-driven strategies to support project and business goals

✅ Implement key performance indicators (KPIs) to measure success and track financial and operational performance

✅ Enhance customer experience and support Winning Workplace principles

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, project management, and analytical skills to drive strategic initiatives and ensure successful project delivery.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Communications, or related field

Experience: 3 years of experience in marketing or related field, or 7 years of experience in marketing or related field

Required Skills:

• Strong proficiency in analytical thinking
• Outstanding communication and interpersonal abilities
• Expertise in creating high-quality executive-level materials and presentations
• Proven experience in leading cross-functional projects

Preferred Skills:

• Master's degree in Business Administration
• Supervisory experience

ASSUMPTION: While a Bachelor's degree is required, a Master's degree in Business Administration would be beneficial for this role due to the strategic nature of the position and the need for advanced analytical skills.

💰 Compensation & Benefits

Salary Range: $90,000.00 - $180,000.00 per year

Benefits:

• 401(k) match
• Stock purchase plan
• Paid maternity and parental leave
• PTO
• Health plans
• Short-term and long-term disability
• Company discounts
• Military leave pay
• Adoption and surrogacy expense reimbursement

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on industry standards for a Senior Manager role in the retail sector with the required experience level. The benefits listed are a combination of standard benefits offered by Walmart and additional benefits that may be specific to this role or location.

📌 Applicant Insights

🔍 Company Context

Industry: Walmart is a multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. It is the largest retailer in the world by revenue and employs more than 2.2 million people worldwide.

Company Size: Walmart has over 10,000 stores and clubs under 59 different banners in 24 countries and eCommerce websites in 10 countries. This size allows for extensive career growth opportunities and a diverse work environment.

Founded: Sam Walton founded Walmart in 1962. The company went public in 1970 and has since grown to become a global retail giant.

Company Description:

• Walmart's mission is to save people money so they can live better.
• The company offers a wide range of products and services, including groceries, electronics, clothing, and home goods.
• Walmart is committed to sustainability and has set ambitious goals to reduce waste and emissions.

Company Specialties:

• Retail
• eCommerce
• Supply Chain Management
• Technology and Innovation
• Sustainability

Company Website: https://corporate.walmart.com/

ASSUMPTION: Walmart's extensive size and global presence provide numerous opportunities for career growth and development. The company's focus on sustainability and innovation also sets it apart in the retail industry.

📊 Role Analysis

Career Level: This role is at the senior manager level, reporting directly to the Senior Director of Strategy and Planning for Corporate Real Estate. It is a strategic role with significant influence on Walmart's corporate real estate portfolio and workplace strategy.

Reporting Structure: The Senior Manager, Marketing Planning and Strategy reports to the Senior Director of Strategy and Planning for Corporate Real Estate.

Work Arrangement: This is an on-site role based in Bentonville, AR, with the possibility of occasional remote work.

Growth Opportunities:

• Advancement to a Director or Vice President role within the Strategy and Planning team
• Transition to a role within another division of Walmart, such as Merchandising, Marketing, or Operations
• Expansion of responsibilities to include additional regions or business units

ASSUMPTION: This role offers significant growth potential within Walmart's corporate real estate division and the broader organization. The strategic nature of the position also provides opportunities to develop leadership and project management skills.

🌍 Location & Work Environment

Office Type: Walmart's headquarters in Bentonville, AR, is a modern, open-concept office with collaborative workspaces and state-of-the-art technology.

Office Location(s): 2403 SE J St, Bentonville, AR 72716, United States of America

Geographic Context:

• Bentonville is a city in northwest Arkansas with a population of approximately 50,000 people.
• The city is known for its low cost of living, high quality of life, and abundance of outdoor recreational opportunities.
• Bentonville is also home to the Crystal Bridges Museum of American Art and the Scott Family Amazeum, a hands-on museum for children and families.

Work Schedule: Full-time (40 hours/week) with the possibility of occasional remote work

ASSUMPTION: The Bentonville office provides a modern, collaborative work environment with ample opportunities for professional growth and development. The city's low cost of living and high quality of life also make it an attractive location for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth behavioral and situational interviews with the hiring manager and other team members
• Final interview with the Senior Director of Strategy and Planning for Corporate Real Estate
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Project management and leadership abilities
• Analytical and data-driven decision-making skills
• Communication and interpersonal skills
• Cultural fit and alignment with Walmart's values

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Walmart's corporate real estate strategy and be prepared to discuss your ideas for improving it
• Demonstrate your understanding of Walmart's business and industry trends

ATS Keywords: Strategic Planning, Project Management, Cross-functional Collaboration, Data Analysis, Executive-level Presentations, Change Management, Resource Allocation, Financial Performance Tracking, Customer Experience, Market Insights

ASSUMPTION: Walmart's application process is designed to assess candidates' strategic thinking, leadership, and cultural fit. Tailoring your application and preparing for interviews with these factors in mind will increase your chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management software (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management software. Familiarity with data analysis and visualization tools is also beneficial for this position.

👔 Cultural Fit Considerations

Company Values:

• Customer first
• Strive for excellence
• Act with integrity
• Spark creativity and innovation
• Respect the individual

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you incorporate customer feedback into your strategic planning process?
• Can you provide an example of a time when you drove a strategic initiative that resulted in significant business impact?
• How do you balance data-driven decision-making with creative and innovative thinking?

ASSUMPTION: Walmart values candidates who are customer-focused, data-driven, and adaptable. Demonstrating your alignment with these values and work style preferences will increase your chances of success in the interview process.

⚠️ Potential Challenges

• Managing competing priorities and stakeholder expectations
• Keeping up with the fast-paced retail industry and evolving consumer behaviors
• Balancing strategic planning with day-to-day project management tasks
• Navigating a large, complex organization with multiple stakeholders

ASSUMPTION: These challenges are common to senior management roles in large organizations. Strong leadership, communication, and project management skills are essential for overcoming these obstacles and driving success in this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Manager, Strategic Planning role in a consulting firm, but with a focus on corporate real estate and workplace strategy
• It is also similar to a Senior Manager, Marketing Strategy role in a retail or consumer goods company, but with a broader scope of responsibilities
• Career path comparison: This role can lead to Director or Vice President positions within Walmart's corporate real estate division or other business units

ASSUMPTION: While this role shares similarities with other senior management positions, its unique focus on corporate real estate and workplace strategy sets it apart. The career path for this role also offers significant growth opportunities within Walmart.

📝 Sample Projects

• Developing and implementing a new workplace strategy to support Walmart's Winning Workplace initiative
• Conducting a comprehensive analysis of Walmart's corporate real estate portfolio and recommending strategic adjustments to optimize costs and efficiency
• Leading a cross-functional team to design and execute a major office relocation or expansion project

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of this role. They also highlight the importance of data-driven decision-making and collaboration with various stakeholders.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does this role collaborate with other teams within Walmart's corporate real estate division and the broader organization?
• What are the most significant challenges facing Walmart's corporate real estate portfolio, and how can this role address them?
• How does Walmart support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment, expectations, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Walmart's corporate real estate strategy and be prepared to discuss your ideas for improving it
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.