📌 Core Information
🔹 Job Title: Senior Manager, Marketing Program Management
🔹 Company: Fidelity Investments
🔹 Location: Smithfield, RI (with frequent travel to Boston, MA)
🔹 Job Type: Full-Time, Hybrid (on-site every other week)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Executing marketing campaigns and deliverables, considering program goals and milestones
- Collaborating with cross-functional teams and partners to manage marketing deliverables
- Driving project effectiveness and process efficiencies through prioritization and problem-solving
- Facilitating team meetings and maintaining project schedules using workflow management tools
ASSUMPTION: This role requires strong organizational skills, the ability to work effectively with diverse teams, and a strategic mindset to balance multiple projects and deadlines.
📋 Key Responsibilities
✅ Manage marketing campaigns and deliverables, from customer strategy and insights through planning, production, and reviews to in-market
✅ Collaborate with enterprise-wide partners and third-party media agencies to manage marketing deliverables
✅ Help teams prioritize deliverables, driving project effectiveness and process efficiencies
✅ Create and maintain project schedules to track deliverables and timelines for the cross-functional marketing team
✅ Maintain key artifacts, including creative placemats, marketing calendars and roadmap for program visibility, and planning documents to enable prioritization discussions
✅ Facilitate and ensure cross-functional team meetings run efficiently and use workflow management tools to maintain the marketing team’s work
ASSUMPTION: This role involves frequent communication with various teams and stakeholders, requiring strong interpersonal and communication skills.
🎯 Required Qualifications
Education: BA/BS with significant coursework in advertising, production, creative, or marketing
Experience: 3+ years of marketing or agency experience
Required Skills:
- Self-directed with strong facilitation skills
- Experience bringing innovation and automation to drive efficiency in workflow management tools
- Excellent oral/written communication and presentation skills
- Proven problem-solving skills with a keen interest in finding and sharing process efficiencies
Preferred Skills:
- Experience working in the financial services industry
- Fluency in Spanish or another language
ASSUMPTION: While not explicitly stated, experience in project management and familiarity with marketing workflows are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Program Manager with 3-5 years of experience in the financial services sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Tuition assistance and professional development opportunities
- Employee discounts on Fidelity products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fidelity Investments is a leading provider of investment management, retirement planning, and wealth management services, with a strong focus on customer-centric solutions and innovative technology.
Company Size: Fidelity is a large, privately-held company with over 10,000 employees, offering a structured and collaborative work environment with ample opportunities for professional growth.
Founded: 1946, in Boston, MA
Company Description:
- Fidelity's mission is to strengthen the financial well-being of its customers and deliver better outcomes for clients and businesses
- Fidelity offers a wide range of financial services, including retirement planning, wealth management, and investment products
- Fidelity is known for its innovative use of technology to enhance the customer experience and drive business growth
Company Specialties:
- Retirement planning and services
- Investment management and products
- Online trading and brokerage services
- Asset management
- Cash management and banking services
Company Website: www.fidelity.com
ASSUMPTION: Fidelity's large size and diverse range of services offer opportunities for career growth and development within the marketing department and across the organization.
📊 Role Analysis
Career Level: This role is at the senior manager level, reporting directly to the Head of Marketing Program Management. The role involves managing cross-functional teams and projects, requiring strong leadership and decision-making skills.
Reporting Structure: This role reports to the Head of Marketing Program Management and manages cross-functional teams, including marketing channel leaders, copywriters, designers, media, legal, development, and QA teams.
Work Arrangement: This is a hybrid role, requiring on-site work every other week in a Fidelity office. The remainder of the time can be worked remotely.
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to expand skills and expertise through working on diverse projects and collaborating with various teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Fidelity's offices are modern, collaborative workspaces designed to foster innovation and productivity. The Smithfield, RI office is a regional hub, with frequent travel to the Boston, MA headquarters required for this role.
Office Location(s): Smithfield, RI (with frequent travel to Boston, MA)
Geographic Context:
- The Smithfield, RI office is located in a suburban area, with easy access to major highways and nearby amenities
- Boston, MA is a major metropolitan area with a vibrant cultural scene, diverse neighborhoods, and a strong job market
- Frequent travel between the two locations may be required for this role
Work Schedule: This role follows a standard full-time work schedule, with flexibility for project needs and on-site requirements.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing for a more agile and adaptable work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation to the marketing team
- Final interview with the Head of Marketing Program Management
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects
- Communication and collaboration skills, both written and verbal
- Strategic thinking and ability to balance competing priorities
- Familiarity with marketing workflows and project management tools
Application Tips:
- Highlight relevant experience in marketing, project management, or related fields
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions, focusing on examples that demonstrate your problem-solving skills and ability to manage multiple projects
- Be ready to discuss your approach to marketing campaign management and your understanding of the financial services industry
ATS Keywords: Marketing program management, project management, cross-functional teams, marketing campaigns, deliverables, workflow management, problem-solving, strategic planning, process efficiencies
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and workflow management tools (e.g., Marketo, Adobe Campaign, Workfront)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with marketing automation and workflow management tools is likely to be beneficial for this role, as is proficiency in Microsoft Office Suite and creative design tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Putting clients first
- Collaboration
- Innovation
- Performance
Work Style:
- Collaborative and team-oriented
- Focused on delivering results and driving business growth
- Adaptable and responsive to changing market conditions
Self-Assessment Questions:
- How do you embody Fidelity's core values in your daily work?
- Describe a time when you had to collaborate with cross-functional teams to achieve a common goal. What was the outcome, and what did you learn?
- How do you approach problem-solving and decision-making in a dynamic and fast-paced environment?
ASSUMPTION: Fidelity values candidates who demonstrate strong alignment with their core values and a collaborative work style that fosters innovation and results-driven outcomes.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Collaborating with diverse teams and stakeholders, necessitating excellent communication and interpersonal skills
- Adapting to a hybrid work environment, balancing on-site and remote work effectively
- Frequent travel between the Smithfield, RI office and the Boston, MA headquarters
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position has a stronger focus on program management and cross-functional collaboration, with less emphasis on day-to-day campaign execution
- In the financial services industry, this role may require a deeper understanding of financial products and services, as well as the regulatory environment
- Career progression from this role could lead to director or vice president positions within the marketing department or other areas of the organization
ASSUMPTION: This role offers a unique blend of program management, cross-functional collaboration, and strategic planning, setting it apart from other marketing roles within the organization and the industry.
📝 Sample Projects
- Managing a cross-functional team to launch a new retirement planning campaign, from strategy and planning through production and in-market execution
- Implementing a new marketing automation tool to streamline workflows and improve campaign performance
- Conducting a comprehensive review of marketing processes and workflows to identify and implement process efficiencies
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Senior Marketing Program Manager might undertake, demonstrating the strategic and cross-functional nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the organization, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the marketing department, and how this role will collaborate with other teams and stakeholders?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Fidelity support the professional development and growth of its employees, particularly in the marketing department?
- What is the expected timeline for onboarding and ramping up to full productivity in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, team dynamics, challenges, professional development opportunities, and onboarding process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your problem-solving abilities and experience with marketing campaign management
- Prepare for behavioral and situational interview questions, focusing on examples that demonstrate your ability to manage multiple projects and collaborate effectively with cross-functional teams
- Research Fidelity Investments and the financial services industry to demonstrate your understanding of the business and market trends
- Follow up with the hiring manager or HR contact within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
