📌 Core Information
🔹 Job Title: Senior Manager, Marketing (Retail)
🔹 Company: Hysan Development Company Limited
🔹 Location: Hong Kong, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing initiatives and leading large-scale events/campaigns
- Collaborating with management to develop marketing strategies
- Overseeing promotional activities and tracking ROI
- Managing campaign budget and expenses
- Reviewing and analyzing campaign results
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and analytical skills to drive marketing success in a retail environment.
📋 Key Responsibilities
✅ Actively seek collaboration opportunities to discover new marketing ideas and drive awareness and revenue
✅ Oversee the effectiveness of promotional activities, track ROI, and provide reports to analyze campaign performance
✅ Collaborate closely with Management to develop marketing strategies that align with business and branding goals
✅ Lead the development of effective marketing tactics for various stages, including pre-opening, grand launch, digital activation, campaigns, tenant relations, and event sponsorship, from ideation to execution
✅ Collaborate closely with luxury anchor tenants to drive activations and maximize sales opportunities
✅ Actively identify and collaborate with external partners to drive program sponsorships and new clients to the Mall
✅ Demonstrate strong project management skills to effectively execute a wide range of campaigns in a professional manner
✅ Coordinate with internal stakeholders, vendors, and business partners to achieve campaign goals and ensure program success
✅ Monitor and manage campaign budget and expenses
✅ Review and analyze campaign results
ASSUMPTION: This role requires a high level of responsibility and autonomy, with a focus on driving results and maximizing ROI.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8 years or above experience in retail marketing or shopping mall. Luxury retail experience will be an advantage
Required Skills:
- Proven track record of successfully driving marketing initiatives and leading large-scale events/campaigns
- Strong analytical skills and business acumen to understand current industry trends and identify opportunities for tenants
- Possess tactful and sophisticated interpersonal skills with a pleasant, mature, and outgoing personality
- Result-oriented and commit to timeline, ability to work under a fast-pace environment
- Effective communication and influencing skills with proficiency in both written and spoken English and Chinese
Preferred Skills:
- Experience in luxury retail marketing
- Fluency in additional languages
ASSUMPTION: Candidates with experience in luxury retail marketing and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - HKD 800,000 per annum (Estimated based on industry standards for a senior marketing role in Hong Kong)
Benefits:
- Medical and dental insurance
- Retirement benefits
- Employee discounts at retail outlets
Working Hours: Full-time, Monday to Friday, with occasional weekend work for events
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Hong Kong. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically retail property management and development
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1949, with a rich history and established presence in Hong Kong's retail market
Company Description:
- Hysan Development is a leading property development, investment, and management company based in Hong Kong
- It has an investment property portfolio of approximately 4.5 million square feet of high-quality retail, office, and residential space in Hong Kong
- Hysan's roots run deep in Causeway Bay, Hong Kong's most vibrant commercial district
Company Specialties:
- Property development
- Investment and management
- Retail, office, and residential property
Company Website: http://www.hysan.com.hk
ASSUMPTION: Hysan Development is a well-established company with a strong presence in Hong Kong's retail market, providing a stable and growth-oriented work environment.
📊 Role Analysis
Career Level: Senior Manager, indicating a high level of responsibility and leadership in the marketing department
Reporting Structure: This role reports directly to the Marketing Director and oversees a team of marketing professionals
Work Arrangement: On-site, with occasional remote work for events and campaigns
Growth Opportunities:
- Potential career progression to Marketing Director or other senior leadership roles
- Expansion of skills and knowledge in retail marketing and management
- Opportunities to work on high-profile campaigns and events
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in retail marketing.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building in Causeway Bay, Hong Kong
Office Location(s): 50/F, Lee Garden One, 33 Hysan Avenue, Causeway Bay, Hong Kong
Geographic Context:
- Causeway Bay is a vibrant commercial district with a mix of retail, dining, and entertainment options
- Hong Kong offers a dynamic and multicultural work environment
- Easy access to public transportation and amenities
Work Schedule: Full-time, with occasional weekend work for events and campaigns
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and results-driven marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person interview with the Marketing Director and/or other senior team members
- Final interview or assessment, if required
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical and problem-solving skills
- Leadership and team management
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns and their results
- Research Hysan Development and the retail market in Hong Kong to demonstrate your understanding of the industry
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
ATS Keywords: Marketing, Retail, Campaign Management, ROI, Strategy, Luxury Retail, Event Management, Team Leadership, Analytical Skills, English, Chinese
ASSUMPTION: The interview process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using a range of marketing and project management tools to streamline workflows and improve campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and forward-thinking
- Collaborative and team-oriented
- Results-driven
- Integrity and professionalism
Work Style:
- Fast-paced and dynamic
- Collaborative and team-focused
- Results-oriented and data-driven
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with a team to achieve shared goals?
- Do you have a proven track record of driving results and maximizing ROI in marketing campaigns?
ASSUMPTION: Candidates who align with Hysan Development's company values and work style will be more likely to succeed in this role and contribute to the team's success.
⚠️ Potential Challenges
- Managing a fast-paced workload and tight deadlines
- Collaborating with multiple stakeholders, including tenants, vendors, and business partners
- Adapting to changes in the retail market and consumer behavior
- Working occasional weekends for events and campaigns
ASSUMPTION: These challenges are inherent to the role and require strong time management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role is similar to other senior marketing roles in retail, but may have a stronger focus on luxury retail and tenant relations
- In Hong Kong's competitive retail market, this role offers the opportunity to work with high-end brands and drive innovative marketing campaigns
- Career progression in this role may lead to senior leadership positions in marketing or other areas of the business
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles in the retail industry, with a focus on luxury retail and tenant relations.
📝 Sample Projects
- Developing and executing a grand opening campaign for a new luxury retail outlet
- Collaborating with luxury anchor tenants to drive activations and maximize sales opportunities
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Manager, Marketing (Retail) in driving marketing success and maximizing ROI.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and operations?
- What are the most challenging aspects of working in retail marketing in Hong Kong?
- How does Hysan Development support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially for roles that require occasional weekend work?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and achievements
- Prepare examples of successful marketing campaigns and their results
- Research Hysan Development and the retail market in Hong Kong to demonstrate your understanding of the industry
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
