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Senior Manager, Marketing Science

Takeda
Full-time
On-site
Bannockburn, Illinois, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Marketing Science

πŸ”Ή Company: Takeda

πŸ”Ή Location: Bannockburn, IL, United States

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: 2025-07-18

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (Up to 20% remote work allowed)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing measurement frameworks such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
  • Conducting data-driven analyses using SQL, Python, and Tableau to refine advertising strategies
  • Implementing website tracking tags and conducting split testing to optimize website performance
  • Developing and maintaining automated data pipelines and visualization dashboards
  • Performing market research and competitive analysis to inform strategic brand positioning, pricing strategies, and promotional plans
  • Leading strategic initiatives to improve marketing data and analytics capabilities

ASSUMPTION: This role requires a strong background in data analysis and marketing strategy. The successful candidate will have experience in developing and implementing marketing measurement frameworks and conducting data-driven analyses to optimize media spend.

πŸ“‹ Key Responsibilities

βœ… Develop and execute marketing measurement frameworks such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) using regression models to optimize media spend

βœ… Conduct data-driven analyses and interpret large-scale datasets using SQL, Python, and Tableau to refine advertising strategies based on CTR, CPC, CPM, and ROI metrics

βœ… Implement website tracking tags and conduct split testing (A/B testing) using Google Tag Manager, CrazyEgg, and Optimizely to optimize website performance

βœ… Develop and maintain automated data pipelines and visualization dashboards using Tableau and other tools to track KPIs

βœ… Perform market research and competitive analysis to identify user pain points, assess consumer behavior, and inform strategic brand positioning, pricing strategies, and promotional plans

βœ… Provide data-driven recommendations for social media and digital marketing strategies by analyzing campaign performance, audience behavior, and engagement metrics across social media and marketing platforms

βœ… Lead strategic initiatives to improve marketing data and analytics capabilities by partnering with data scientists, IT, and consultants to develop advanced models and dashboards that support business objectives

ASSUMPTION: This role requires a high level of independence and the ability to work collaboratively with cross-functional teams. The successful candidate will have experience in leading strategic initiatives and driving business decision-making through data-driven insights.

🎯 Required Qualifications

Education: Master’s degree in Integrated Marketing Communications, Data Analytics, Business Analytics, Statistics, Economics, or related field

Experience: 7 years of related experience, including:

  • Developing Marketing Mix Modeling (MMM) techniques and applying multivariate regression models to analyze marketing performance
  • Using SQL and Python to analyze omni-channel media spend and generate actionable insights for advertising strategies
  • Designing analytics platforms, including KPI dashboards, to provide real-time reporting and performance tracking using Tableau
  • Implementing website tracking tags using Google Tag Manager and conducting A/B testing with tools including CrazyEgg and Optimizely to optimize website performance
  • Conducting market research and competitor analysis to assess consumer behavior and inform product and pricing strategies
  • Providing actionable insights to optimize omnichannel media investments, analyzing metrics such as CTR, CPC, CPM, and ROI
  • Collaborating with cross-functional teams, including product, data scientists, developer team, and external consultants, to design and implement advanced models and dashboards that drive business decision making

Preferred Skills:

  • Experience with Google Analytics
  • Knowledge of the pharmaceutical industry
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, familiarity with the pharmaceutical industry and relevant marketing tools would be beneficial for this role. Fluency in additional languages could also be an asset for market research and competitive analysis.

πŸ’° Compensation & Benefits

Salary Range: $145,000 to $242,800 per year. The estimated salary range reflects an anticipated range for this position. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

Benefits:

  • Medical, dental, and vision insurance
  • 401(k) plan and company match
  • Short-term and long-term disability coverage
  • Basic life insurance
  • Tuition reimbursement program
  • Paid volunteer time off
  • Company holidays
  • Well-being benefits
  • Up to 80 hours of sick time per calendar year
  • Up to 120 hours of paid vacation for new hires

Working Hours: Full-time, with up to 20% remote work allowed and up to 3% domestic travel required

ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as experience, skills, and market conditions. The benefits listed are subject to change and may vary based on the employee's location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Takeda is a global, research and development-driven pharmaceutical company committed to bringing better health and a brighter future to patients. They have a presence in more than 80 countries, with their headquarters in Tokyo, Japan.

Company Size: Takeda is a large company with over 10,000 employees worldwide. This size allows for extensive resources and opportunities for career growth and development.

Founded: Takeda was founded in 1781 and has a rich history of innovation and commitment to improving patient lives.

Company Description:

  • Takeda is dedicated to improving the lives of patients with life-threatening diseases
  • They focus on four therapeutic areas: Oncology, Gastroenterology, Neuroscience, and Rare Diseases
  • Takeda's mission is to strive towards better health and a brighter future for people worldwide through leading innovation in medicine

Company Specialties:

  • Pharmaceuticals
  • Therapeutics
  • Oncology
  • Gastroenterology
  • Vaccines

Company Website: https://www.takeda.com/

ASSUMPTION: Takeda's focus on innovative medicine and improving patient lives creates an environment that values data-driven decision making and continuous learning.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of independence and strategic thinking.

Reporting Structure: The Senior Manager, Marketing Science will report directly to the Head of Marketing Science and will oversee a team of marketing data analysts and specialists.

Work Arrangement: This role is a hybrid position, with up to 20% remote work allowed and up to 3% domestic travel required.

Growth Opportunities:

  • Potential to advance to a director or vice president role within the marketing science function
  • Opportunities to lead cross-functional projects and collaborate with other departments
  • possibility to work on global initiatives and gain international experience

ASSUMPTION: Takeda's large size and global presence provide ample opportunities for career growth and development within the marketing science function and beyond.

🌍 Location & Work Environment

Office Type: Takeda's Bannockburn, IL office is a hybrid work environment, with employees expected to be on-site for a portion of the workweek.

Office Location(s): 1 Takeda Parkway, Deerfield, IL 60015, USA

Geographic Context:

  • Bannockburn is a suburb of Chicago, Illinois
  • The area offers a mix of urban and suburban living, with easy access to cultural attractions, restaurants, and outdoor recreation
  • Chicago is a major hub for the pharmaceutical industry, providing ample opportunities for networking and professional development

Work Schedule: Full-time, with a standard workweek of 40 hours. The work schedule may vary based on the employee's role and team.

ASSUMPTION: Takeda's hybrid work environment offers employees the flexibility to balance work and personal responsibilities while maintaining a strong connection to the company's culture and mission.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the hiring manager and potential team members
  • Final interview with the head of marketing science or another senior leader

Key Assessment Areas:

  • Data analysis and interpretation skills
  • Marketing strategy and planning expertise
  • Leadership and team management abilities
  • Communication and presentation skills
  • Problem-solving and critical thinking

Application Tips:

  • Highlight relevant experience in developing and implementing marketing measurement frameworks and conducting data-driven analyses
  • Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications and preferred skills listed in the job description
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams

ATS Keywords: Marketing Mix Modeling, Multi-Touch Attribution, SQL, Python, Tableau, A/B Testing, Google Tag Manager, Market Research, Competitive Analysis, Data-Driven Recommendations, KPI Dashboards, Consumer Behavior, Cross-Functional Collaboration, Advertising Strategies, Data Analytics, Regression Models

ASSUMPTION: Takeda's application process is designed to assess candidates' skills and cultural fit for the role and the company. Applicants should be prepared to provide specific examples of their experience and accomplishments in developing and implementing marketing measurement frameworks and conducting data-driven analyses.

πŸ› οΈ Tools & Technologies

  • SQL
  • Python
  • Tableau
  • Google Tag Manager
  • CrazyEgg
  • Optimizely
  • Google Analytics (preferred)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be prepared to demonstrate their proficiency in using these tools to analyze data and drive business decision-making.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patients First
  • Unbounded Ambition
  • Trust and Empowerment
  • Bravery and Agility
  • Accountability

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Innovative and strategic
  • Adaptable and responsive to change
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you have experience developing and implementing marketing measurement frameworks and conducting data-driven analyses to optimize media spend?
  • Are you comfortable working collaboratively with cross-functional teams to design and implement advanced models and dashboards that drive business decision making?
  • Do you have a proven track record of providing actionable insights to optimize omnichannel media investments, analyzing metrics such as CTR, CPC, CPM, and ROI?

ASSUMPTION: Takeda's culture values employees who are data-driven, innovative, and collaborative. Candidates should be prepared to demonstrate how their skills and experiences align with Takeda's values and work style.

⚠️ Potential Challenges

  • The role may require working with large and complex datasets, which can be time-consuming and challenging
  • Collaborating with cross-functional teams can present unique challenges in terms of communication and coordination
  • The role may require working with external consultants, which can present additional challenges in terms of communication and project management
  • The role may require occasional travel, which can be disruptive to personal schedules and routines

ASSUMPTION: These challenges can be mitigated by strong communication, project management, and time management skills. Candidates should be prepared to demonstrate their ability to manage these challenges effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Data Analyst or Marketing Analytics Manager role, but with a greater emphasis on strategic planning and leadership
  • Unlike other marketing roles, this role requires a strong background in data analysis and marketing strategy
  • This role offers the opportunity to work on global initiatives and gain international experience, which is not always available in similar roles

ASSUMPTION: Candidates should be prepared to demonstrate how their skills and experiences differentiate them from candidates for similar roles and how they align with the unique requirements of this role.

πŸ“ Sample Projects

  • Developing a Marketing Mix Modeling framework to optimize media spend for a new product launch
  • Conducting a competitive analysis to assess consumer behavior and inform product and pricing strategies for an existing brand
  • Designing and implementing a KPI dashboard to provide real-time reporting and performance tracking for a digital marketing campaign

ASSUMPTION: These sample projects are intended to illustrate the types of projects that the Senior Manager, Marketing Science may be expected to work on. Candidates should be prepared to provide specific examples of their experience and accomplishments in developing and implementing marketing measurement frameworks and conducting data-driven analyses.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing science function?
  • How does this role collaborate with other departments, such as product, sales, and market access?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Takeda support the professional development and growth of its employees?
  • What are the key challenges facing the marketing science function, and how can this role contribute to addressing them?

ASSUMPTION: These questions are intended to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities. Candidates should be prepared to ask thoughtful and relevant questions that demonstrate their interest in and understanding of the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications and preferred skills listed in the job description
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams
  • Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.